Every destination has a story, make yours media-ready. Join Pati Jinich, six-time James Beard Award–winning host, for a behind-the-scenes session on the access, details, and angles that can turn your business into a must-cover feature.
The best coverage doesn't happen by accident.
When a producer, a writer, or a creator decides a place is worth featuring, that decision gets made long before the cameras arrive. It comes down to what they find when they get there, what they're given access to, and whether there's something underneath the surface worth showing an audience.
Pati Jinich has made that call hundreds of times. Four of them brought her to Tucson.
Who should be in the room
Restaurant owners and operators. Hotel and resort teams. Attractions, tour operators, makers, and anyone whose business depends on visitors finding them and remembering them afterward. If you've ever wondered what a media team is actually looking for, this session is built for you.
You'll leave with a clearer sense of what makes your own story worth telling, and practical ways to put it in front of the people who want to hear it.
