March Madness at the taproom (Photo courtesy of Pueblo Vida Brewing)

Thirsty Thursday: March Madness and New Beers at Pueblo Vida


March 13, 2025
By Matt Sterner

March Madness is that magical time of year when brackets get busted, underdogs become legends, and the term “buzzer-beater” is often used.

If you’re looking for a different kind of buzz, Pueblo Vida Brewing at 115 E. Broadway Blvd. has some new brews to pair with the Big 12 Tournament and beyond.

“Join us in the taproom now through Saturday the 15th for the start of the Big 12 Tournament games! The taproom TVs will be tuned in to a variety of both women’s and men’s games, we’ll have pitchers for the whole table, and an exciting atmosphere. Stay up to date with our socials for Cats’ game times as they’re announced! Plus, mark your calendar for Selection Sunday (March 16), when you will have the chance to fill out a March Madness bracket to win prizes.”

So, there you have it — bear down at Pueblo Vida this March Madness! Here are a couple of new beers to try as well.

West Coast IPA with Galaxy & HBC 638
Recurrent - West Coast IPA (Photo courtesy of Pueblo Vida Brewing)
Recurrent – West Coast IPA (Photo courtesy of Pueblo Vida Brewing)

“The perfect accompaniment for all of your outdoor explorations! The combination of our favorite hops makes this beer refreshing with flavors of fresh-squeezed OJ, tropical pineapple, and citrus zest.”

  • ABV: 7%
  • 16-ounce four-packs
  • On draft
Hazy IPA with Galaxy, Strata, Citra & Mosaic Hops
Outside Adventure - Hazy IPA (Photo courtesy of Pueblo Vida Brewing)
Outside Adventure – Hazy IPA (Photo courtesy of Pueblo Vida Brewing)

“The perfect accompaniment for all of your outdoor explorations!  The combination of our favorite hops makes this beer refreshing with flavors of fresh-squeezed OJ, tropical pineapple, and citrus zest.”

  • ABV: 6.5%
  • 16-ounce four-packs
  • On draft
In Other News…

Friday, March 14 is Pi Day (3.14) and the brewery is celebrating in the taproom with local hand pies freshly made by Rosebud Bakery.

“Snag one while you can, as we will only have a limited supply!”

The following flavors will be available:

  • Roasted Berry – vanilla bean roasted berries nestled in Rosebud’s all-butter wholegrain pie crust
  • Caramelized Pineapple – handmade caramelized pineapple filling wrapped in the same rich, flaky crust
Pi Day at the taproom with Rosebud Bakery (Photo courtesy of Pueblo Vida Brewing)
Pi Day at the taproom with Rosebud Bakery (Photo courtesy of Pueblo Vida Brewing)

Plus, they’ll be tapping a special Pi Day-inspired beer infusion. They’ll only have one keg to enjoy, so swing by and give it a try before it’s gone.

Pueblo Vida Brewing Company is located at 115 E. Broadway Blvd. For more information, visit pueblovidabrewing.com.  

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