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Oatman Farms’ Journey to Regenerative Agriculture in Arizona

(Photo courtesy of Oatman Farms and Oatman Flats Ranch)

Oatman Farms’ Journey to Regenerative Agriculture in Arizona

Apr 25, 20243 min read

Oatman Farms’ objective is to enable the land to heal while also providing an abundance of nutritious food for the community. The team at Oatman Flats Ranch in Gila Bend, Arizona — the source of Oatman Farms’ organic baking mixes and other products — is reviving its land through regenerative agriculture.

“The vehicle for the preservation of a place, for experiences, for memories, for legacies of multiple different cultures, for me, is food,” said J. Dax Hansen, the owner of Oatman Flats Ranch. 

J. Dax Hansen of Oatman Farms (Photo courtesy of Oatman Farms)

Hansen’s family has been working their land for generations, providing food for Arizonans, but the climate today looks very different than it did in decades past, and Hansen noticed the change.

“The land that’s been in my family since the ‘50s — that has been lived on and farmed for thousands of years — was literally almost strangled to death by climate change,” he said.

It is a crisis that has gripped farms like Hansen’s across the Southwest, but he had a vision to use the hardship as an opportunity to realize a new vision for Arizona’s often imperiled agriculture.

“Why don’t we lead the way on what sustainability looks like?”

(Photo courtesy of Oatman Farms and Oatman Flats Ranch)

It starts by listening to the land, and the soil. 

“My ground, all the indications said, grow small grains,” Hansen added. “Grow White Sonora wheat, which has been domesticated in that particular climate for 300 years. On another plot, we planted all these native grasses and forbs, and then the birds brought in all of these mesquite trees that can be shade for the agave and the prickly pear.”

Instead of fighting the natural conditions of the soil and growing climate, regenerative agriculture focuses on restoring degraded farmland and replenishing water to the environment.

It all comes back to one central idea.

“How are we interacting as a part of nature? And how are we making food and creating ideal food pathways? 

Hansen’s regenerative methods consider ethnobotany (the interrelations between humans and plants), climate change, and water availability to develop a crop plan that is in tune with the land.

Those factors then dictate the creation of finished products, consumer goods, and restaurant strategies. And there are other benefits to regenerative agriculture products, too.

“It tastes better, it has more flavor, and the people behind it are purpose-driven,” said Hansen.

(Photo courtesy of Oatman Farms and Oatman Flats Ranch)

Regenerative and sustainable practices are not just agriculture practices, it’s a movement. Hansen said he sees increasingly more people discovering that they can play a role in the future of health, wellness, environment, and the climate.

“There are a lot of people, especially some of the younger 20-somethings, who are really throwing their weight behind an alternative future. We’ve reached the point where climate change and the degradation of health have really just grabbed everybody by the throat. A lot of what is going on around us is pretty discouraging but action helps that.”

Unfortunately, creating a viable food system based on regenerative agriculture might be an uphill battle for activists.

“Almost everything about the current food chain is blocking the acceleration of the regenerative food movement,” he added. “It needs to be rebuilt from the ground up.”

(Photo courtesy of Oatman Farms and Oatman Flats Ranch)

For his part, Hansen is focusing on community, leaning back into local infrastructure like millers, processors, and restaurant partners. He strives to “find out what their needs and constraints are, and how to build the markets for it.”

According to Hansen, the key to successful, profitable regenerative agriculture is threefold. Crop selection, markets, and infrastructure. That includes developing infrastructure for regenerative agriculture on larger scales but also fostering partnerships, efficient distribution systems, and the expansion of regenerative communities.

That is the larger mission of regenerative agriculture.

“Inspire people,” said Hansen. “They’ll want to get educated, they’ll want to be leaders, they’ll build a community.”

For more information about Oatman Farms, visit oatmanfarms.com and oatmanflatsranch.com.

Article written by:

Analeise Fisher

Analeise Fisher

More about Analeise
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@Tucsondoobie’s infused dinner series returns Sunday, Sept. 20, with chefs @chefmattlove and @chefroselena!🌿

The five-course dinner features playful takes on familiar favorites, including carne asada frites, a Sonoran hot dog-inspired tarte tatin, and a Gansito-inspired chocolate dessert.

The dinner runs from 6–9 pm near downtown Tucson. Tickets include the five-course meal, mocktails, sponsor experiences, a gift bag, and @tucsonprimeleaf product samples.

🎟️ Doobie members: $110
🎟️ Non-members: $150

The exact location will be emailed to ticket holders before the event. Membership is available during checkout.

🔗 in bio

MENU

COURSE 1 / AMUSE-BOUCHE 
*“Yu-Tang Crab Ain’t Nuthin To F*** Wit!*
-Goat/C.R.E.A.M. Cheese Crab Rangoons
-Taki Powder
-“Yu-Tang” Sauce (Yuzu Sweet & Sour)
-Orange Ash
-Green Onion Curls

COURSE 2 / APPETIZER 
*Purple Haze Carne Asada Frites*
-Smoked Coffee Guallijo Tri-Tip
-Melted Oaxaca
-Savory Avocado Mousse
-Purple Potato Shoestring Frites
-Heirloom Tomatoes
-Pickled Onion Powder

COURSE 3 / PALATE CLEANSER
*Agua-CHILL-e Slushie”* 
-Cucumber Serrano Granita
-Caramelized Chamoy Bowl
-Tajin
-Infused Mint/Basil Oil

COURSE 4 / MAIN ENTREE 
*Sonoran Dog(ish) Tarte Tatin*
-Beef Franks
-Mexican Coke Glazed Bacon
-Carmelized Shallots
-Refried Beans
-“Bolilo Style” Tarte Crust
-Jalapeño Mustard Crema
-Cherry Tomatoes
-Smoked Chile Guero

COURSE 5 / DESSERT
*Gansito à la Mode*
-Chocolate-glazed gâteau,
-Strawberry confit,
-Toasted marshmallow mousse,
-Mexican vanilla semifreddo
-Chocolate crisp.

Photo by @dalton.voss 
#tucsonlocal #tucsonevents@Tucsondoobie’s infused dinner series returns Sunday, Sept. 20, with chefs @chefmattlove and @chefroselena!🌿 The five-course dinner features playful takes on familiar favorites, including carne asada frites, a Sonoran hot dog-inspired tarte tatin, and a Gansito-inspired chocolate dessert. The dinner runs from 6–9 pm near downtown Tucson. Tickets include the five-course meal, mocktails, sponsor experiences, a gift bag, and @tucsonprimeleaf product samples. 🎟️ Doobie members: $110 🎟️ Non-members: $150 The exact location will be emailed to ticket holders before the event. Membership is available during checkout. 🔗 in bio MENU COURSE 1 / AMUSE-BOUCHE *“Yu-Tang Crab Ain’t Nuthin To F*** Wit!* -Goat/C.R.E.A.M. Cheese Crab Rangoons -Taki Powder -“Yu-Tang” Sauce (Yuzu Sweet & Sour) -Orange Ash -Green Onion Curls COURSE 2 / APPETIZER *Purple Haze Carne Asada Frites* -Smoked Coffee Guallijo Tri-Tip -Melted Oaxaca -Savory Avocado Mousse -Purple Potato Shoestring Frites -Heirloom Tomatoes -Pickled Onion Powder COURSE 3 / PALATE CLEANSER *Agua-CHILL-e Slushie”* -Cucumber Serrano Granita -Caramelized Chamoy Bowl -Tajin -Infused Mint/Basil Oil COURSE 4 / MAIN ENTREE *Sonoran Dog(ish) Tarte Tatin* -Beef Franks -Mexican Coke Glazed Bacon -Carmelized Shallots -Refried Beans -“Bolilo Style” Tarte Crust -Jalapeño Mustard Crema -Cherry Tomatoes -Smoked Chile Guero COURSE 5 / DESSERT *Gansito à la Mode* -Chocolate-glazed gâteau, -Strawberry confit, -Toasted marshmallow mousse, -Mexican vanilla semifreddo -Chocolate crisp. Photo by @dalton.voss #tucsonlocal #tucsonevents
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Velvet Cowboy’s grand opening is Oct. 16, with upcoming events including drag brunches, DJs, and live music.🪩 

“Opening this place feels a little surreal. To now have a space where we can bring together coffee, food, art, booze, and all the weird things we love feels like a reflection of how far we’ve come.” —Tyler Melo 

Photos courtesy of @_velvetcowboy 
Read @jackie_tran_’s article on Tucsonfoodie.com

#tucsonnews@Talegacoffee at 177 N. Church Ave. transforms into @_Velvetcowboy after 4 pm, bringing cocktails, tapas, disco lights, and a lively bar atmosphere to the same space. The dual concept comes from the team behind Talega Coffee Co., with coffee and scratch-made breakfast and lunch served during the day, followed by happy hour and bar service at night. Velvet Cowboy’s grand opening is Oct. 16, with upcoming events including drag brunches, DJs, and live music.🪩 “Opening this place feels a little surreal. To now have a space where we can bring together coffee, food, art, booze, and all the weird things we love feels like a reflection of how far we’ve come.” —Tyler Melo Photos courtesy of @_velvetcowboy Read @jackie_tran_’s article on Tucsonfoodie.com #tucsonnews
@Sonoranrestaurantweek runs through September 13, 2026, offering a variety of prix fixe menus across Tucson.🍝🍕

Where to get pizza & Italian durning Sonoran Restaurant Week:

@anello_pizzeria 
@dominicksrealitalian 
@doscabezas
@fentonellispizzeria 
@fiammepizza 
@reillypizza 
@frescotucson 
@zio_peppe_az 

For more details, visit tucsonfoodie.com/srw

#tucsonfoodie #sonoranrestaurantweek@Sonoranrestaurantweek runs through September 13, 2026, offering a variety of prix fixe menus across Tucson.🍝🍕 Where to get pizza & Italian durning Sonoran Restaurant Week: @anello_pizzeria @dominicksrealitalian @doscabezas @fentonellispizzeria @fiammepizza @reillypizza @frescotucson @zio_peppe_az For more details, visit tucsonfoodie.com/srw #tucsonfoodie #sonoranrestaurantweek
@Asaditoszulmyta started with a tent and a grill on Tucson’s south side. Now, a year later, the Salvadoran food stand has grown into a food truck, a Central American market, and a gathering place for Tucson’s Latin American community.

Stop by Asaditos Zulmyta for their grand opening and Central American Independence Day celebration on Sept 12th from 7-10pm! Enjoy free aguas frescas, specials, a DJ, and more. 

Don’t forget to walk over and grab a coffee at @Redcaptaincoffee! 

4004 N Stone Ave, Tucson, AZ 

Thanks for having us, @Asaditoszulmyta!@Asaditoszulmyta started with a tent and a grill on Tucson’s south side. Now, a year later, the Salvadoran food stand has grown into a food truck, a Central American market, and a gathering place for Tucson’s Latin American community. Stop by Asaditos Zulmyta for their grand opening and Central American Independence Day celebration on Sept 12th from 7-10pm! Enjoy free aguas frescas, specials, a DJ, and more. Don’t forget to walk over and grab a coffee at @Redcaptaincoffee! 4004 N Stone Ave, Tucson, AZ Thanks for having us, @Asaditoszulmyta!