Long before birria tacos became a Tucson staple, one family from Guadalajara was already serving them the traditional way. At Birrieria Guadalajara, the Sanchez family, now led by daughter Monica Gonzalez, has spent more than 40 years introducing Tucson to the flavors of their hometown.
Owner Monica Gonzalez practically grew up in the restaurant. Her parents opened it after moving to Tucson from Guadalajara, Mexico, bringing with them the recipes passed down through generations.
“When we came to Tucson, there was no southern Mexican food,” Monica said. “People would tell my dad, ‘You should sell your birria, it’s so good!’ They encouraged him to open a restaurant and that’s where the vision came from.”
Since then, Birrieria Guadalajara has remained a family-run operation, with someone from the Gonzalez family always behind the counter or in the kitchen. Monica, who took over the business in 1992, said every sibling has worked there at some point and now the next generation is stepping in, too.
“My brothers and sisters, everybody worked here at least once in their lifetime,” she said. “And now my niece is coming.”
Inside, steam rises from the kitchen as plates of tacos and bowls of pozole make their way to the patio, where regulars greet each other like old friends.
The building on South 12th once had indoor seating, but after the pandemic, the family decided to keep only the patio open. On weekends, the tables fill quickly with families, regulars and travelers who’ve heard about the spot through word of mouth.
In the early days, the menu was simple, just birria, carne asada, pozole and cabeza, But Monica remembers that even those dishes took some getting used to for Tucson diners.
“People weren’t used to tacos de cabeza or tacos de lengua,” she said. “They were used to hard tacos and we would sell soft tacos back then. It was like, ‘Why is your tortilla so soft? Why isn’t it crunchy?’ The beginning was hard, but once people started trying it, they saw a different type of Mexican food.”
As the restaurant grew, so did the menu. Customers began asking for soups, inspiring Monica’s mother to add recipes passed down from her grandmother.
“Menudo, pozole, and birria are what people look for all the time,” Gonzalez said. “For breakfast, huevos rancheros and beans sell a lot, too.”
Nancy Mock, a Tucson native, has been coming to the restaurant for four decades, returning time and again for the food she can’t resist.
“I love the birria, pozole, and beans,” Mock said. “I hear their torta cubana is great but I can’t get away from my usual. It’s always delicious and the ladies that work there are always very friendly.”
Over the years, the neighborhood around the restaurant has changed, but the Gonzalez family’s recipes haven’t. Their regulars grew up and started bringing their own kids, a full-circle moment Monica says makes the hard work worth it.
“We get generations of people,” she said with a laugh. “I saw their parents when I was young, they got married, had kids, and now they’re grandparents.”
Gonzalez takes pride in the care that goes into every dish.
The birria marinates for hours overnight before being cooked the next morning.
“We use a lot of garlic, onion, and red chile and that’s probably why it’s so full of flavor,” Gonzalez said.
Today, Birrieria Guadalajara’s menu reflects decades of tradition mixed with Tucson’s evolving tastes. Monica’s favorite dish is the combination plate, a sampler of everything the restaurant does best.
“It has a flauta, a birria taco, a carne asada taco, a quesadilla and a side of beans,” she said. “That would be my favorite.”
For newcomers, she suggests starting with the big combination plate and a bowl of pozole. While birria and menudo remain top sellers, their sweet tamales, especially the pineapple flavor, have earned their own following.
“People aren’t used to that kind of tamales, but after they try them, they love them,” Monica said with a smile.
To wash it all down, the restaurant offers classics like jamaica, horchata, tamarindo and Mexican Coke.
Despite the challenges of running a restaurant for four decades, Monica’s goal remains the same: to keep Birrieria Guadalajara a family operation.
“In the future, I hope I’m able to pass it down to someone in the family,” she said.
The restaurant has become a gathering place for families, travelers, and Tucson locals craving a taste of home.
Whether you’re a longtime regular or a first-time visitor, a meal at Birrieria Guadalajara is a delicious introduction to Tucson’s rich Mexican food tradition.
Birrieria Guadalajara is located at 304 E. 22nd St. For more information, visit orderbirrieriaguadalajara.com.
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