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DISCO24: An Immersive Journey Through Cannabis Culture

(Photo by NEOSiAM 2024+)

DISCO24: An Immersive Journey Through Cannabis Culture

Dec 27, 20242 min read

In a bold fusion of cannabis culture, house music, and artistic expression, DISCO24, presented by HEX, is set to transform American Eat Co. into a vibrant celebration of underground culture this New Year’s season. 

Located just south of Downtown Tucson at 1439 S. Fourth Ave., this multi-faceted event on Monday, December 30 combines Arizona’s premiere cannabis brands, live glass-blowing, and pulsating house beats.

(Photo courtesy of HEX)
A Three-Part Euphoric Journey

The evening unfolds in three distinctive chapters, each offering its own unique energy. 

Starting at 5 p.m., VIP ticket holders get first access to the exclusive DISCOHUNT, where participating vendors will reward early birds with special prizes through an engaging stamp-collection system. At 6 p.m., General Admission attendees join the celebration, with the festivities continuing until 10 p.m.

The grand finale takes place at Market Bar from 10 p.m. to midnight, where an exclusive house music after-party keeps the energy flowing with smoke and bright lights creating an electric atmosphere.

General Admission tickets are $20 per person and VIP tickets are $40 each. Tickets can be purchased now online here.

Also, Tucson Doobie Members score 50% off tickets. Check the Mobile App for the discount code.

Participating DJs

  • 2LIP
  • DRO
  • NBA legend Cedric Ceballos
  • The Nightcap Spin Sesh featuring JOCY

Participating Cannabis Brands

  • Barrio Cannabis
  • Varz
  • Summus
  • 5 C’s
  • Halo Infusions
  • Vibes
  • Flower Mill
  • Purple Rose

Adding to the experience, Edible Mami, Savage Thirst Trap, and El Rey Raspados will be present, while Sunset Glass Gallery and friends will demonstrate their artistry with live glass-blowing performances.

More Than Just an Event

The event represents a significant moment for Tucson’s cannabis community, showcasing how far the industry has come from its once-taboo status. 

“DISCO24 isn’t just smoke and mirrors — it’s about bringing people together and creating a euphoric experience that leaves a lasting impression,” said HEX, the event organizer. “It’s an uncut celebration of community, culture, and pure creation.”

It’s designed as an immersive celebration where attendees can explore their passions, connect with like-minded individuals, and experience the vibrant energy of underground culture.

Attendees are encouraged to participate in various activities and competitions throughout the event, ensuring an engaging and memorable experience. The DISCOHUNT adds an exciting scavenger hunt element, incentivizing guests to interact with vendors and explore all aspects of the celebration.

End 2024 on a High Note

This carefully curated event offers a unique opportunity to close out 2024 in style, surrounded by community, culture, and creativity. Whether you’re a cannabis enthusiast, music lover, or simply seeking a unique New Year’s experience, DISCO24 promises to deliver an unforgettable celebration.

American Eat Co. is located at 1439 S. Fourth Ave. For more information and to purchase tickets, visit byhex.co.

Article written by:

Tucson Doobie

Tucson Doobie

More about Tucson
Tucson Doobie is Tucson’s cannabis focused community, designed for locals who like to explore the best the city’s dispensaries have to offer. As a member, you’ll unlock $6,000 worth of gift cards, access to our infused dinners, 50% off our festivals, and free member mixer events. Join our community of like-minded enthusiasts and support local businesses in Tucson. Join our club in the Mobile App here.

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SONORAN RESTAURANT WEEK KICKOFF PARTY🍸

Tucson’s biggest culinary week of the year starts with a celebration at @Thetreasury1929! Join Tucson Foodie on Monday, August 31, from 5–8 pm for the official @Sonoranrestaurantweek Kickoff Party.

Enjoy tasting stations from participating Sonoran Restaurant Week restaurants, plus a dedicated station from The Treasury’s culinary team. Sip on two signature cocktails featuring @donjuliotequila and @rombauervineyards, with beverage service by @breakthrubevaz. 

The night also includes live music from a DJ, photo booths, and access to all three floors of one of downtown Tucson’s most historic venues.

The Treasury 1929
Monday, August 31, 5–8 p.m.
$46 • 21+ with valid ID

Tickets are extremely limited to keep the tasting experience intimate. Grab yours while they last!

🎟️ LINK IN BIO 

Photos courtesy of @thetreasury1929 
#tucsonfoodie #tucsonnewsSONORAN RESTAURANT WEEK KICKOFF PARTY🍸 Tucson’s biggest culinary week of the year starts with a celebration at @Thetreasury1929! Join Tucson Foodie on Monday, August 31, from 5–8 pm for the official @Sonoranrestaurantweek Kickoff Party. Enjoy tasting stations from participating Sonoran Restaurant Week restaurants, plus a dedicated station from The Treasury’s culinary team. Sip on two signature cocktails featuring @donjuliotequila and @rombauervineyards, with beverage service by @breakthrubevaz. The night also includes live music from a DJ, photo booths, and access to all three floors of one of downtown Tucson’s most historic venues. The Treasury 1929 Monday, August 31, 5–8 p.m. $46 • 21+ with valid ID Tickets are extremely limited to keep the tasting experience intimate. Grab yours while they last! 🎟️ LINK IN BIO Photos courtesy of @thetreasury1929 #tucsonfoodie #tucsonnews
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The 7,000-square-foot restaurant seats 200 guests with a large patio, and the design draws inspiration from a warm, old-world hacienda. The family behind Casa Vera is also known locally for Guadalajara Original Grill.

Casa Vera will be open daily from 3-9 p.m. Reservations are available through @opentable or by emailing reservations@casaveratucson.com.

More in @jackie_tran_’s article on Tucsonfoodie.com
Photo courtesy of @casaveratucson 
#tucsonfoodie #tucsonnews #tucson@Casaveratucson opens Aug. 12 at 7265 N. La Cholla Blvd., bringing regional Mexican cuisine to the former Tamarind space. The 7,000-square-foot restaurant seats 200 guests with a large patio, and the design draws inspiration from a warm, old-world hacienda. The family behind Casa Vera is also known locally for Guadalajara Original Grill. Casa Vera will be open daily from 3-9 p.m. Reservations are available through @opentable or by emailing reservations@casaveratucson.com. More in @jackie_tran_’s article on Tucsonfoodie.com Photo courtesy of @casaveratucson #tucsonfoodie #tucsonnews #tucson
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3655 E Speedway Blvd.
Grand opening: Saturday, August 8 at 11 a.m.

#tucsonazNEW: @tokyosushitucson opens this Saturday🎉🍣 Tokyo Sushi has taken over the former Izumi space on Speedway, serving up an all-you-can-eat experience with an extensive selection of classic and specialty sushi rolls. The restaurant also features a build-your-own ramen bar, fresh salad bar, dessert bar, and ice cream station. 3655 E Speedway Blvd. Grand opening: Saturday, August 8 at 11 a.m. #tucsonaz
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From September 4 to 13, local restaurants across Southern Arizona will come together for 10 days of incredible fixed-price menus, giving diners the perfect excuse to explore Tucson’s amazing food scene. 

‼️❤️Restaurant owners: Applications are now open and close August 14. There is no cost to participate, and you’ll be included in Tucson Foodie’s biggest marketing campaign of the year, featuring print, online, social, radio, TV, menu previews, chef interviews, and more.

You don’t need your Restaurant Week menu ready to apply. Just submit one application per restaurant brand, even if you have multiple locations. 

Apply at the link in our bio or visit tucsonfoodie.com/srw/apply. 

#sonoranrestaurantweek #srw2026 
#tucsonfoodie #tucsonarizonaSonoran Restaurant Week is back for its 8th year!🎉 From September 4 to 13, local restaurants across Southern Arizona will come together for 10 days of incredible fixed-price menus, giving diners the perfect excuse to explore Tucson’s amazing food scene. ‼️❤️Restaurant owners: Applications are now open and close August 14. There is no cost to participate, and you’ll be included in Tucson Foodie’s biggest marketing campaign of the year, featuring print, online, social, radio, TV, menu previews, chef interviews, and more. You don’t need your Restaurant Week menu ready to apply. Just submit one application per restaurant brand, even if you have multiple locations. Apply at the link in our bio or visit tucsonfoodie.com/srw/apply. #sonoranrestaurantweek #srw2026 #tucsonfoodie #tucsonarizona