DISCO24: An Immersive Journey Through Cannabis Culture

In a bold fusion of cannabis culture, house music, and artistic expression, DISCO24, presented by HEX, is set to transform American Eat Co. into a vibrant celebration of underground culture this New Year’s season. 

Located just south of Downtown Tucson at 1439 S. Fourth Ave., this multi-faceted event on Monday, December 30 combines Arizona’s premiere cannabis brands, live glass-blowing, and pulsating house beats.

A Three-Part Euphoric Journey

The evening unfolds in three distinctive chapters, each offering its own unique energy. 

Starting at 5 p.m., VIP ticket holders get first access to the exclusive DISCOHUNT, where participating vendors will reward early birds with special prizes through an engaging stamp-collection system. At 6 p.m., General Admission attendees join the celebration, with the festivities continuing until 10 p.m.

The grand finale takes place at Market Bar from 10 p.m. to midnight, where an exclusive house music after-party keeps the energy flowing with smoke and bright lights creating an electric atmosphere.

General Admission tickets are $20 per person and VIP tickets are $40 each. Tickets can be purchased now online here.

Also, Tucson Doobie Members score 50% off tickets. Check the Mobile App for the discount code.

Participating DJs

• 2LIP
• DRO
• NBA legend Cedric Ceballos
• The Nightcap Spin Sesh featuring JOCY

Participating Cannabis Brands

• Barrio Cannabis
• Varz
• Summus
• 5 C’s
• Halo Infusions
• Vibes
• Flower Mill
• Purple Rose

Adding to the experience, Edible Mami, Savage Thirst Trap, and El Rey Raspados will be present, while Sunset Glass Gallery and friends will demonstrate their artistry with live glass-blowing performances.

More Than Just an Event

The event represents a significant moment for Tucson’s cannabis community, showcasing how far the industry has come from its once-taboo status. 

“DISCO24 isn’t just smoke and mirrors — it’s about bringing people together and creating a euphoric experience that leaves a lasting impression,” said HEX, the event organizer. “It’s an uncut celebration of community, culture, and pure creation.”

It’s designed as an immersive celebration where attendees can explore their passions, connect with like-minded individuals, and experience the vibrant energy of underground culture.

Attendees are encouraged to participate in various activities and competitions throughout the event, ensuring an engaging and memorable experience. The DISCOHUNT adds an exciting scavenger hunt element, incentivizing guests to interact with vendors and explore all aspects of the celebration.

End 2024 on a High Note

This carefully curated event offers a unique opportunity to close out 2024 in style, surrounded by community, culture, and creativity. Whether you’re a cannabis enthusiast, music lover, or simply seeking a unique New Year’s experience, DISCO24 promises to deliver an unforgettable celebration.

American Eat Co. is located at 1439 S. Fourth Ave. For more information and to purchase tickets, visit byhex.co.