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Urban Fresh Closes Downtown Location On a High Note

Urban Fresh Closes Downtown Location On a High Note

Mar 14, 20153 min read

Urban Fresh Spread (Photo Credit: Michael Moriarty)

Tucson’s only totally vegan restaurant will go out on a high note at the end of March. Urban Fresh will close its doors after two and half years of serving downtown Tucson fresh lunches made with locally sourced ingredients. The restaurant offered a wide variety of salads, smoothies, juice remedies, and wraps that are free of any animal products and limit the use of oils. Kathy Iannacone, 62 years young, has decided to refocus her efforts to educate foodies on the benefits of a plant based diet.

A lot has changed for Iannacone and the downtown scene. Her 40-year-old daughter and business partner, Krista Miller, is relocating to San Diego with her husband. “She has never been able to be a stay at home mom, so she’s looking forward to that,” Iannacone said, outside of her restaurant on the corner of East Pennington Street and North Scott Avenue.

“I think that letting this space go is really a good thing because it brings Kathy back to what she really intended to use (Urban Fresh) for,” said Iannacone’s business and cooking partner, Sarah Hart.

Hart, 27, moved to Tucson after selling her raw food business in Hawaii. “It gives us all a little more time for what we’re most passionate about: teaching people how to make really healthy food,” Hart said. “We have been really fortunate because I can honestly say I loved so many people that have been coming here and are excited to be eating this way,” Iannacone said.

Iannacone has been in the restaurant business for 38 years. She has worked for a number of downtown eateries: Pizzeria Wine Bar, Old Pueblo eatery, Café Renaissance Downtown Pizzeria, Old Pueblo Breakfast Club and Grill, and many more.

Hart has been a vegan chef for seven years and sells her raw, vegan, gluten-free, exclusively organic and GMO-free products at the Food Co-op Conspiracy and her website.

“I believe that it was an accumulation of things that happened,” Iannacone said. “When you’re just open Monday through Friday, it’s hard to sustain your overhead for a business.” Iannacone noticed the foot traffic started picking up when the street car debuted, but she said she thinks it was more beneficial for the night life.  “I wasn’t willing to work nights and weekends because my main focus of this business was to educate.” Iannacone said, adding that her business hours didn’t coincide with the vegan clientele.

Iannacone and Hart will continue to teach classes for all ages. “I want to educate the young people on being a vegan,” she said. “And, to learn how to sustain from animal products of any kind for the environment, animals, health, and the planet.”

“So many people in the beginning were like, ‘Oh no! What do you mean wellness wraps?’, and it scared them because they thought that if it didn’t have chicken or beef they weren’t going to like it,” Iannacone said.

You can sign up for vegan cooking classes at the Urban Fresh facebook page and Sana Raw website.

Article written by:

Henry Barajas

Henry Barajas

More about Henry
Henry Barajas is a writer, stand up comic, and author based in Tucson. Find out more about Henry here.

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SONORAN RESTAURANT WEEK KICKOFF PARTY🍸

Tucson’s biggest culinary week of the year starts with a celebration at @Thetreasury1929! Join Tucson Foodie on Monday, August 31, from 5–8 pm for the official @Sonoranrestaurantweek Kickoff Party.

Enjoy tasting stations from participating Sonoran Restaurant Week restaurants, plus a dedicated station from The Treasury’s culinary team. Sip on two signature cocktails featuring @donjuliotequila and @rombauervineyards, with beverage service by @breakthrubevaz. 

The night also includes live music from a DJ, photo booths, and access to all three floors of one of downtown Tucson’s most historic venues.

The Treasury 1929
Monday, August 31, 5–8 p.m.
$46 • 21+ with valid ID

Tickets are extremely limited to keep the tasting experience intimate. Grab yours while they last!

🎟️ LINK IN BIO 

Photos courtesy of @thetreasury1929 
#tucsonfoodie #tucsonnewsSONORAN RESTAURANT WEEK KICKOFF PARTY🍸 Tucson’s biggest culinary week of the year starts with a celebration at @Thetreasury1929! Join Tucson Foodie on Monday, August 31, from 5–8 pm for the official @Sonoranrestaurantweek Kickoff Party. Enjoy tasting stations from participating Sonoran Restaurant Week restaurants, plus a dedicated station from The Treasury’s culinary team. Sip on two signature cocktails featuring @donjuliotequila and @rombauervineyards, with beverage service by @breakthrubevaz. The night also includes live music from a DJ, photo booths, and access to all three floors of one of downtown Tucson’s most historic venues. The Treasury 1929 Monday, August 31, 5–8 p.m. $46 • 21+ with valid ID Tickets are extremely limited to keep the tasting experience intimate. Grab yours while they last! 🎟️ LINK IN BIO Photos courtesy of @thetreasury1929 #tucsonfoodie #tucsonnews
@Casaveratucson opens Aug. 12 at 7265 N. La Cholla Blvd., bringing regional Mexican cuisine to the former Tamarind space.

The 7,000-square-foot restaurant seats 200 guests with a large patio, and the design draws inspiration from a warm, old-world hacienda. The family behind Casa Vera is also known locally for Guadalajara Original Grill.

The menu highlights flavors and techniques from across Mexico, with tableside salsa service, shareable starters like the Hacienda Board and Scallop Mini Tostadas, plus entrées including Lobster Tetelas and Hojaldrado, a beef picadillo-stuffed poblano inspired by chile en nogada.

Casa Vera will be open daily from 11 a.m.-9 p.m. Reservations are available through @opentable or by emailing reservations@casaveratucson.com.

More in @jackie_tran_’s article on Tucsonfoodie.com
Photo courtesy of @casaveratucson 
#tucsonfoodie #tucsonnews #tucson@Casaveratucson opens Aug. 12 at 7265 N. La Cholla Blvd., bringing regional Mexican cuisine to the former Tamarind space. The 7,000-square-foot restaurant seats 200 guests with a large patio, and the design draws inspiration from a warm, old-world hacienda. The family behind Casa Vera is also known locally for Guadalajara Original Grill. The menu highlights flavors and techniques from across Mexico, with tableside salsa service, shareable starters like the Hacienda Board and Scallop Mini Tostadas, plus entrées including Lobster Tetelas and Hojaldrado, a beef picadillo-stuffed poblano inspired by chile en nogada. Casa Vera will be open daily from 11 a.m.-9 p.m. Reservations are available through @opentable or by emailing reservations@casaveratucson.com. More in @jackie_tran_’s article on Tucsonfoodie.com Photo courtesy of @casaveratucson #tucsonfoodie #tucsonnews #tucson
NEW: @tokyosushitucson opens this Saturday🎉🍣

Tokyo Sushi has taken over the former Izumi space on Speedway, serving up an all-you-can-eat experience with an extensive selection of classic and specialty sushi rolls. The restaurant also features a build-your-own ramen bar, fresh salad bar, dessert bar, and ice cream station.

3655 E Speedway Blvd.
Grand opening: Saturday, August 8 at 11 a.m.

#tucsonazNEW: @tokyosushitucson opens this Saturday🎉🍣 Tokyo Sushi has taken over the former Izumi space on Speedway, serving up an all-you-can-eat experience with an extensive selection of classic and specialty sushi rolls. The restaurant also features a build-your-own ramen bar, fresh salad bar, dessert bar, and ice cream station. 3655 E Speedway Blvd. Grand opening: Saturday, August 8 at 11 a.m. #tucsonaz
Sonoran Restaurant Week is back for its 8th year!🎉

From September 4 to 13, local restaurants across Southern Arizona will come together for 10 days of incredible fixed-price menus, giving diners the perfect excuse to explore Tucson’s amazing food scene. 

‼️❤️Restaurant owners: Applications are now open and close August 14. There is no cost to participate, and you’ll be included in Tucson Foodie’s biggest marketing campaign of the year, featuring print, online, social, radio, TV, menu previews, chef interviews, and more.

You don’t need your Restaurant Week menu ready to apply. Just submit one application per restaurant brand, even if you have multiple locations. 

Apply at the link in our bio or visit tucsonfoodie.com/srw/apply. 

#sonoranrestaurantweek #srw2026 
#tucsonfoodie #tucsonarizonaSonoran Restaurant Week is back for its 8th year!🎉 From September 4 to 13, local restaurants across Southern Arizona will come together for 10 days of incredible fixed-price menus, giving diners the perfect excuse to explore Tucson’s amazing food scene. ‼️❤️Restaurant owners: Applications are now open and close August 14. There is no cost to participate, and you’ll be included in Tucson Foodie’s biggest marketing campaign of the year, featuring print, online, social, radio, TV, menu previews, chef interviews, and more. You don’t need your Restaurant Week menu ready to apply. Just submit one application per restaurant brand, even if you have multiple locations. Apply at the link in our bio or visit tucsonfoodie.com/srw/apply. #sonoranrestaurantweek #srw2026 #tucsonfoodie #tucsonarizona