HUB Ice Cream is reopening with a redesigned parlor & sweet new flavors


October 30, 2020
By Matt Sterner

“We’re excited to make HUB’s classic flavors even creamier, richer, and more flavor-forward.”

HUB Ice Cream Factory has teamed up with the creator of Isabella’s Ice Cream, Kristel Johnson, and is reopening its doors on Friday, November 6.

With the addition of Johnson, who has taken the role of HUB Ice Cream’s general manager, she brings at least a decade of experience in making handcrafted ice cream.

Pumpkin ice cream at HUB Ice Cream Factory
Pumpkin ice cream at HUB Ice Cream Factory (Credit: Jackie Tran)
Sweet additions to the shop

The ice cream parlor, which is located across the street from the recently reopened HUB Restaurant & Creamery on Congress, has expanded the in-house production with a new vat pasteurizer. This will allow the shop to create more delicious ice cream bases by using cream from local, sustainable dairies.

With that being said, you can expect new flavors with Johnson’s background in experimenting in with local ingredients like prickly pear, mesquite desert honey, Sonoran chiltepins, and pecans from Green Valley.

“Everything at HUB Ice Cream is made right here from scratch,” said Johnson. “From the house-made almond brittle and honeycomb candy, to roasted nuts and fruit, homemade cookies, and hand-rolled waffle cones. Every component is carefully selected and individually crafted in our kitchen for each flavor combination.”

The parlor gets a makeover

The inside of HUB Ice Cream Factory been completely remodeled and rebranded, too.

Over the past few months, Johnson has been collaborating with the HUB crew to give the downtown shop a makeover with new color schemes, bright and sparkly chandeliers, and accents to match the dreamy, desirable treats found on the menu.

Ice cream sandwiches at HUB Ice Cream Factory (Credit: Jackie Tran)
Ice cream sandwiches at HUB Ice Cream Factory (Credit: Jackie Tran)

Just before the reopening of the parlor, HUB Ice Cream will debut a newly remodeled, vintage 1920’s model-T ice cream truck on Halloween for a special Truck-n-Treat pop-up event. If you’re familiar with the ice cream truck from Isabella’s Ice Cream, you’ll have an idea of what to expect.

In November 2020, the ice cream truck will be available for catering and private events.

HUB Factory Ice Cream is located at 245 E. Congress St. For more information, call (520) 622-0255 or visit hubicecream.com.

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