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Food truck “Soy Cholo” opens in March with a Mexican take on takoyaki, pho & more

Food truck “Soy Cholo” opens in March with a Mexican take on takoyaki, pho & more

Feb 12, 20202 min read

When it comes to Asian-Mexican cuisine, Korea has enjoyed most of the spotlight. With Roy Choi of Kogi as one of the pioneers, kimchi tacos worked their way into menus across the country. However, other Asian cuisines offer untapped potential. Chef Armando Duarte plans to explore that frontier with a Pan-Asian take on Mexican cuisine in his upcoming food truck, Soy Cholo.

The name embraces cholo culture while offering a play on words. Soy refers to the soybean ubiquitous in East Asian cuisine but also means “I am” in Spanish.

Photo courtesy of Soy Cholo
Tamal-yaqi ay Soy Cholo Food Truck (Photo courtesy of Soy Cholo)

“Growing up my family [was] big on Chinese food and [I] fell in love with it at an early age and then started getting into Japanese, Vietnamese, and Thai food,” Duarte said. “I would also experiment with combining Mexican and Asian style ingredients together for my family. So basically the name Soy Cholo [says]: I am a cholo and proud of it. Both cultures share some ingredients that are the same or very close to each other and some cooking techniques as well.”

Furthermore, Duarte has been involved in Tucson’s lowrider community—he has owned a couple of lowriders and has been featured in Lowrider magazine and lowrider videos.

The menu

Soy Cholo’s tacos are topped with cilantro, onions, spicy mayo, and eel sauce. Chicken is marinated in an orange juice, soy, and ginger marinade, while carne asada is marinated in traditional seasoning along with ginger and sesame oil. Slow-roasted pork and tofu will also be available as taco fillings.

Vietnamese cuisine gets a nod with the Pho-Rito, which offers your choice of protein with rice noodles, cilantro, basil, bean sprouts, and hoisin sauce wrapped in a 14-inch tortilla.

https://www.instagram.com/p/B6gBcgJlhEB/

Japan’s takoyaki takes a Mexican turn here; it’s made with corn masa and shrimp instead of the traditional wheat-based batter and octopus.

Tucson’s beloved Sonoran hot dog will also have a twist; Duarte’s version features a bacon-wrapped hot dog topped with piña pico, ginger, eel sauce, and spicy mayo. Additional creative specials will be regularly available, starting at $6.

Beverage options include Mexican sodas and East Asian sodas. During warmer months, Soy Cholo will also offer a Mexican version of Thai tea.

Where to find them

The food truck is not yet serving the streets, but Duarte hopes to be up and running within the first couple of weeks of March. While they are in search of a permanent spot either on the south or west side of town, they are also teaming up with some local food truck rallies. One of their first bookings is 9 a.m. – 2 p.m. on April 4 at Speedway Boulevard and Pantano Road.

Keep up with Soy Cholo on Instagram.

Article written by:

Jackie Tran

Jackie Tran is a Tucson-based food writer, photographer, culinary educator, and owner-chef of the now-closed food truck Tran’s Fats. Although he is best known locally for his work for Tucson Foodie, his work has also appeared in publications such as Bon Appétit, National Geographic, and the New York Times.

An adventurous foodie, he enjoys culinary experiences ranging from seasonal omakase to sloppily devouring green chili patty melts in his car afterhours. His favorite foods include aguachile, garlic noodles, and leftover fried chicken illuminated by the fridge light. His favorite drinks include morning micheladas, fireside imperial stouts, candle-lit negroni, and grassy mezcales.

Outside of food, he also loves playing musical instruments, karaoke, Tetris, Super Smash Bros. Melee, and petting Addie’s dog Spaghetti.

If you’d like to stalk him, visit his Instagram @jackie_tran_ or jackietran.com.

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@Tucsoncityofgastronomy opens the fifth annual @Pueblosdelmaiz Festival with Sabores del Pueblo on Thursday, Sept. 24, from 6–9 p.m. at Tucson GastroPark.

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Proceeds support free programming throughout the Pueblos del Maíz Festival.@Tucsoncityofgastronomy opens the fifth annual @Pueblosdelmaiz Festival with Sabores del Pueblo on Thursday, Sept. 24, from 6–9 p.m. at Tucson GastroPark. Five local chefs will serve creative Tucson-inspired dishes alongside craft beer, wine, and bacanora tastings:❤️ • @chefjosetucson • @vindiola.claudia • @nick_avram • @dcsanner • @travisgarypeters 🎶 Hey Bucko! will provide live music Tickets are available in @tucsoncityofgastronomy’s bio. Tucson Foodie Insiders save 15% with code INSIDERS. Proceeds support free programming throughout the Pueblos del Maíz Festival.
Tucson’s barbecue options range from food trucks to full-service dining rooms. Some focus on classic Texas-style plates with butcher paper and simple sides. Others experiment with fusion dishes that blend barbecue with Mexican and Southwestern flavors. This variety gives diners plenty of options, whether they want a quick lunch or a sit-down meal.

This guide highlights barbecue restaurants across Tucson. More on Tucsonfoodie.com🔥Tucson’s barbecue options range from food trucks to full-service dining rooms. Some focus on classic Texas-style plates with butcher paper and simple sides. Others experiment with fusion dishes that blend barbecue with Mexican and Southwestern flavors. This variety gives diners plenty of options, whether they want a quick lunch or a sit-down meal. This guide highlights barbecue restaurants across Tucson. More on Tucsonfoodie.com🔥
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It’s the final day of @Sonoranrestaurantweek (September 13, 2026)! There’s still time to enjoy the great eats and deals across Tucson. Take a look at the menus on Tucsonfoodie.com/srw. 

Tag the restaurants that you loved the most! Thank you to everyone for being part of this incredible week.

Produced by Tucson Foodie 
Presented by @Visittucson 

#sonoranrestaurantweek #tucsonLAST CALL! It’s the final day of @Sonoranrestaurantweek (September 13, 2026)! There’s still time to enjoy the great eats and deals across Tucson. Take a look at the menus on Tucsonfoodie.com/srw. Tag the restaurants that you loved the most! Thank you to everyone for being part of this incredible week. Produced by Tucson Foodie Presented by @Visittucson #sonoranrestaurantweek #tucson
@Tortillaschiwas is currently in its soft opening at 914 N. Grande Ave. in Barrio Hollywood, inside the former Grande Tortilla Factory.

Phoenix restaurateurs Armando Hernandez and chef Nadia Holguin, a James Beard-nominated duo originally from Chihuahua, Mexico, are behind the restaurant.

Tortillas Chiwas is currently open Thursdays through Saturdays from 5–10 pm with 38 seats. Reservations are available on OpenTable.

Photos by @tortillaschiwas 
Read @jackie_tran_’s article on Tucsonfoodie.com

#tucsonfoodie #tucsonnews@Tortillaschiwas is currently in its soft opening at 914 N. Grande Ave. in Barrio Hollywood, inside the former Grande Tortilla Factory. Phoenix restaurateurs Armando Hernandez and chef Nadia Holguin, a James Beard-nominated duo originally from Chihuahua, Mexico, are behind the restaurant. Tortillas Chiwas is currently open Thursdays through Saturdays from 5–10 pm with 38 seats. Reservations are available on OpenTable. Photos by @tortillaschiwas Read @jackie_tran_’s article on Tucsonfoodie.com #tucsonfoodie #tucsonnews