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21 Local Entrepreneurs Graduate Startup Tucson’s Accelerator Program

Ouef White Bakeshop (Photo courtesy of Startup Tucson)

21 Local Entrepreneurs Graduate Startup Tucson’s Accelerator Program

Jun 10, 20243 min read

“Our Spring 2024 showcase was one for the books! We laughed, we cried, we ate yummy samples, and were creatively inspired.”

Earlier this month, Startup Tucson held its sixth accelerator showcase where 21 local entrepreneurs working in the creative and food industries showed off their products to the local Tucson Business ecosystem.

Plus, more than $3,500 was given in prize money to six winning graduates!

2024 Spring Showcase (Photo courtesy of Startup Tucson)

In total, there were 14 creative companies in the new Canvas group and then seven food entrepreneurs graduated from Startup Tucson’s Food Foward program.

Flora’s Market Run and Pueblo Vida Brewing sponsored the showcase, and Groundswell Capital’s Firestarter Grant provided the largest amount of prize money in the history of this event.

Both Canvas and Food Forward participants were eligible to win First Place, Second Place, and People’s Choice awards.

To determine First and Second place, a panel of three judges with industry-related expertise visited each entrepreneur’s booth and carefully reviewed their business models. People’s Choice was determined by who received the most votes from showcase guests.

2024 Spring Showcase (Photo courtesy of Startup Tucson)

2024 Spring Showcase Winners:

Canvas
  • First Place went to Elliot the Potter, who makes pottery for people seeking a connection with art, the earth, and handmade goods.
  • Second Place went to Ashes to Light/SD Gallery, which lovingly transforms ashes into incredible paintings.
  • People’s Choice went to Align Wear, who has designed wearable fitness products designed for alignment, protection, and style
Food Forward
  • First Place went to Ouef White Bakeshop, who surpassed the judges’ expectations with her delectable French pastries.
  • Second Place went to Cycling Moon Cafe, which sold them on the business model for luxurious and ethically sourced chocolate with a story.
  • People’s Choice went to Chulas Cocina, a private chef specializing in Mexican and Caribbean flavors to honor the culture, traditions, and history behind the food.
Cycling Moon Cafe (Photo courtesy of Startup Tucson)

“When I walked into Food Forward my business was a hobby, I left as a business prepared for success and a new state of mind. Startup Tucson helped me create a concentrated vision and words for my pitch,” the owners of Cycling Moon Cafe shared. “These words helped me change how I present my company and also my direction. Looking back I see I was not grounded in my approach, I feel now so empowered and have direction. It’s such an important and strengthening position, it’s hard to explain how grateful I am!”

All Food Forward Graduates:

  • Chulas Cocina: We are a private chef service that offers a unique at-home experience of infusions of all diasporas. We specialize in Mexican & Caribbean flavors because we love to honor the culture, traditions, and history behind the food.
  • Cycling Moon Cafe: I make high-quality origin chocolate with a focus on health, responsible sourcing, and flavor innovation.
  • Desert Sun Sauce: We are passionate about crafting flavorful hot sauces that not only ignite your taste buds but also prioritize your health. Our specialty lies in raw, living, fermented hot sauces. We believe in the power of natural ingredients, big flavor, and no preservatives.
  • Ouef White Bakeshop: Elevate your brunch and any occasion with pastries from Ouef White Bakeshop. We help foodies and home cooks transform their boring meals into memorable experiences through French-inspired pastries with unique flavors.
  • Crazy Crumb: Crumb cake with a flavor twist for snacking outside the box.
  • Y la Tortillas: Tortilla factory dedicated to making nutrient-dense tortillas. Designed for specific purposes such as to support brain health, lower blood sugar, and natural body wellness. Infused with ingredients known for their anti-inflammatory properties.
2024 Spring Showcase (Photo courtesy of Startup Tucson)

To check out all 21 of the local businesses, visit startuptucson.com.

Article written by:

Matt Sterner

Matt Sterner

More about Matt

At a very young age, Matt Sterner was gifted with the artistic ability to masterfully roll a burrito to the highest of standards, but the wrapped medley of delicious innards wasn’t his first love. Matt’s first true love was a combination of reading, writing, and creating. He grew up reading comics, the ingredients list of his shampoo and conditioner bottles, choose-your-own-adventure books, and the Scrabble dictionary — something he found useful when challenging his grandmother to a game.

He attended college at New Mexico State University and graduated with a degree in Digital Filmmaking. One of his favorite classes was screenwriting because he became responsible for the story’s birth before it came to life on-screen. After school, Matt took on numerous positions at a local television station in Tucson. From dealing out stories about heartbreak to producing “fluffier” content for a lifestyle broadcast, he learned what it takes to adapt to the many emotions the world of media can stir. Since 2017, Matt has dabbled in the culinary world of Tucson as well as San Diego, California from time to time.

If you’re in the mood for strange stories, head over to his pride and joy, wonkytimes.com. And in case you’re curious — yes, after all of this time, he still manages to roll a killer burrito.

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SONORAN RESTAURANT WEEK KICKOFF PARTY🍸

Tucson’s biggest culinary week of the year starts with a celebration at @Thetreasury1929! Join Tucson Foodie on Monday, August 31, from 5–8 pm for the official @Sonoranrestaurantweek Kickoff Party.

Enjoy tasting stations from participating Sonoran Restaurant Week restaurants, plus a dedicated station from The Treasury’s culinary team. Sip on two signature cocktails featuring @donjuliotequila and @rombauervineyards, with beverage service by @breakthrubevaz. 

The night also includes live music from a DJ, photo booths, and access to all three floors of one of downtown Tucson’s most historic venues.

The Treasury 1929
Monday, August 31, 5–8 p.m.
$46 • 21+ with valid ID

Tickets are extremely limited to keep the tasting experience intimate. Grab yours while they last!

🎟️ LINK IN BIO 

Photos courtesy of @thetreasury1929 
#tucsonfoodie #tucsonnewsSONORAN RESTAURANT WEEK KICKOFF PARTY🍸 Tucson’s biggest culinary week of the year starts with a celebration at @Thetreasury1929! Join Tucson Foodie on Monday, August 31, from 5–8 pm for the official @Sonoranrestaurantweek Kickoff Party. Enjoy tasting stations from participating Sonoran Restaurant Week restaurants, plus a dedicated station from The Treasury’s culinary team. Sip on two signature cocktails featuring @donjuliotequila and @rombauervineyards, with beverage service by @breakthrubevaz. The night also includes live music from a DJ, photo booths, and access to all three floors of one of downtown Tucson’s most historic venues. The Treasury 1929 Monday, August 31, 5–8 p.m. $46 • 21+ with valid ID Tickets are extremely limited to keep the tasting experience intimate. Grab yours while they last! 🎟️ LINK IN BIO Photos courtesy of @thetreasury1929 #tucsonfoodie #tucsonnews
@Casaveratucson opens Aug. 12 at 7265 N. La Cholla Blvd., bringing regional Mexican cuisine to the former Tamarind space.

The 7,000-square-foot restaurant seats 200 guests with a large patio, and the design draws inspiration from a warm, old-world hacienda. The family behind Casa Vera is also known locally for Guadalajara Original Grill.

Casa Vera will be open daily from 3-9 p.m. Reservations are available through @opentable or by emailing reservations@casaveratucson.com.

More in @jackie_tran_’s article on Tucsonfoodie.com
Photo courtesy of @casaveratucson 
#tucsonfoodie #tucsonnews #tucson@Casaveratucson opens Aug. 12 at 7265 N. La Cholla Blvd., bringing regional Mexican cuisine to the former Tamarind space. The 7,000-square-foot restaurant seats 200 guests with a large patio, and the design draws inspiration from a warm, old-world hacienda. The family behind Casa Vera is also known locally for Guadalajara Original Grill. Casa Vera will be open daily from 3-9 p.m. Reservations are available through @opentable or by emailing reservations@casaveratucson.com. More in @jackie_tran_’s article on Tucsonfoodie.com Photo courtesy of @casaveratucson #tucsonfoodie #tucsonnews #tucson
NEW: @tokyosushitucson opens this Saturday🎉🍣

Tokyo Sushi has taken over the former Izumi space on Speedway, serving up an all-you-can-eat experience with an extensive selection of classic and specialty sushi rolls. The restaurant also features a build-your-own ramen bar, fresh salad bar, dessert bar, and ice cream station.

3655 E Speedway Blvd.
Grand opening: Saturday, August 8 at 11 a.m.

#tucsonazNEW: @tokyosushitucson opens this Saturday🎉🍣 Tokyo Sushi has taken over the former Izumi space on Speedway, serving up an all-you-can-eat experience with an extensive selection of classic and specialty sushi rolls. The restaurant also features a build-your-own ramen bar, fresh salad bar, dessert bar, and ice cream station. 3655 E Speedway Blvd. Grand opening: Saturday, August 8 at 11 a.m. #tucsonaz
Sonoran Restaurant Week is back for its 8th year!🎉

From September 4 to 13, local restaurants across Southern Arizona will come together for 10 days of incredible fixed-price menus, giving diners the perfect excuse to explore Tucson’s amazing food scene. 

‼️❤️Restaurant owners: Applications are now open and close August 14. There is no cost to participate, and you’ll be included in Tucson Foodie’s biggest marketing campaign of the year, featuring print, online, social, radio, TV, menu previews, chef interviews, and more.

You don’t need your Restaurant Week menu ready to apply. Just submit one application per restaurant brand, even if you have multiple locations. 

Apply at the link in our bio or visit tucsonfoodie.com/srw/apply. 

#sonoranrestaurantweek #srw2026 
#tucsonfoodie #tucsonarizonaSonoran Restaurant Week is back for its 8th year!🎉 From September 4 to 13, local restaurants across Southern Arizona will come together for 10 days of incredible fixed-price menus, giving diners the perfect excuse to explore Tucson’s amazing food scene. ‼️❤️Restaurant owners: Applications are now open and close August 14. There is no cost to participate, and you’ll be included in Tucson Foodie’s biggest marketing campaign of the year, featuring print, online, social, radio, TV, menu previews, chef interviews, and more. You don’t need your Restaurant Week menu ready to apply. Just submit one application per restaurant brand, even if you have multiple locations. Apply at the link in our bio or visit tucsonfoodie.com/srw/apply. #sonoranrestaurantweek #srw2026 #tucsonfoodie #tucsonarizona