While you may be an adventurous foodie, chances are your kids cringe at the thought of brussels sprouts and cheese platters.

Panera Bread is dedicating the entire month of November to encouraging kids to broaden their palates. As part of the campaign, Panera Bread will be hosting the “Try It Challenge” through Saturday, November 7, during which all kids eat free.

“Kids get a bad rap for being picky when it comes to food, but the fact is, many adults are equally selective about what they eat,” said Dory Alison, the Market Manager in Tucson.

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If you want to get in on the fun, Panera Bread is offering the first fifty customers (of any age) to visit a Panera Bread in Tucson a $10 certificate to put toward a new dish between Nov. 8 and Nov. 30, 2015.

A few of the new seasonal dishes at Panera include Steel Cut Oatmeal with Apple Chips & Pecans, the Roasted Turkey, Apple & Cheddar Sandwich, an Ancient Grain, Arugula & Chicken Salad and Butternut Squash Ravioli.

The“Kid Chef” Cody Vasquez, contender on Food Network’s Kids Baking Championship, will be demonstrating how to incorporate new foods into delicious dishes from 10am to 12pm today at Panera Bread’s Oro Valley location.

For more information, visit panerabread.com.