Philters Mezkahl zero proof spirit (Photo courtesy of Philters)

Maya Tea Company Launches Non-Alcoholic Spirits Line ‘Philters’


February 7, 2025
a man wearing a hat
By Jackie Tran
By Jackie Tran

In September 2024, Maya Tea Company introduced Philters, a line of non-alcoholic spirits
crafted with botanicals, adaptogens, and nootropics. They offer a drinking experience blending flavor, complexity, and depth for people seeking a craft cocktail without the negative consequences of alcohol.

Maya Tea Company CEO and founder Manish Shah spent five years developing these recipes. The name itself is a nod to the word “philter,” meaning a potion with magical properties.

Philters CEO Manish Shaw (Photo courtesy of Philters)
Philters CEO Manish Shaw (Photo courtesy of Philters)

For Shah, who founded Maya Tea Company in 1996 and Transit Tea in 2021, Philters
showcases his expertise in blending botanicals.

“Tucson is a tea town,” he said. “I wanted to see if we could take tea somewhere it’s never been before.”

Currently, the line-up of spirits includes Wiski, Jynn, Mezkahl and Rhum, inspired by their
phonetic counterparts. For instance, Wiski has malt, smoke, and oak characters of whiskey,
while the Jynn features a juniper and botanical-forward flavor profile of gin.

Philters zero proof spirits (Photo courtesy of Philters)
Philters zero proof spirits (Photo courtesy of Philters)

Unlike their alcohol-including counterparts, Philters non-alcoholic spirits gain complexity through ingredients such as holy basil, lemon verbena, and lapsang souchong — ingredients vary with each spirit.

Find bottles of Philters at Transit Tea and Westbound at the MSA Annex. Find it in cocktails at The Coronet, Tap & Bottle, Portal and Café a la C’Art. Order online at philters.com.

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