University of Arizona & Pueblo Vida Unveil the ‘Wildcat Cerveza’

The University of Arizona and Pueblo Vida Brewing are pumped to debut the Wildcat Cerveza on Thursday, October 19. The brewery will be hosting the exclusive first taste in their taproom from 3 – 9 p.m., and the first 50 people will receive a stein-pour for 50% off.

We first announced the partnership in August and this Sonoran-style amber lager is their first collaboration. Wildcat is brewed in a traditional Mexican amber style which is more flavorful with a touch of sweetness balanced with a dry finish. It is smooth, crisp, and refreshing and if you really want to bear down, it pairs perfectly with a lime.

Linette Antillon and Kyle Jefferson, the owners/founders of Pueblo Vida Brewing, share a deep love and connection to Tucson and have made it their home since graduating from the University of Arizona in 2009

“Because this beer will reach so many people throughout southern Arizona we wanted to brew a style of craft beer that was traditional for our region,” said Linette. “Amber lagers are refreshing and crisp while also having a slightly sweet caramel taste before a dry finish. They are amazing with a squeeze of lime and are a perfect pair with the food we cook for backyard cookouts, celebrations, and tailgates. This beer pairs perfectly with tacos, elote, tamales, and super tortas.”

Ryan Trayte of Saywells Design created the artwork for the can which features hand lettering inspired by Southwest-style signage.

“The design of Wildcat Cerveza blends all the things we love about the University of Arizona with the handcrafted, cross-border culture of Tucson and Southern Arizona,” said Trayte. “Handmade lettering, the hand-drawn wildcat, and references to Southwestern U.S. and Mexico handmade signage are all featured to celebrate the Wildcat community, as well as the U of A institution.”

Release Parties

So, make it a point to stop by the Pueblo Vida taproom for a cold one on Thursday, October 19 from 3 – 9 p.m. Also, there are additional release parties from 4 – 6 p.m. on Wednesday, October 25 at Tap & Bottle North and 6 – 8 p.m. at Caps & Corks on the same day.

“We are so proud of this beer, design, and collaboration and are so excited to share it with our community,” said Antillon.

The beer will also be available at many retailers across Tucson and Phoenix.

Pueblo Vida Brewing Company is located at 115 E. Broadway Blvd. For more information, visit pueblovidabrewing.com.