Watch 4th Avenue Delicatessen Owner Take on Two Ghost Peppers

At one million Scoville heat units, the ghost pepper gives habaneros a run for their money.

Looks like we got those 100 likes… Ghost pepper challenge time!

Posted by 4th Avenue Deli on Tuesday, October 9, 2018


To help promote the October hot dog of the month — the Ghost Dog — 4th Avenue Delicatessen owner Austin Counts offered to eat a ghost pepper if his post received 100 likes on Facebook and Instagram.

It only took a few hours to reach that goal. Watch the sadistic hilarity in the video above.

4th Avenue Delicatessen is located at 425 N. Fourth Ave. Keep up with 4th Avenue Delicatessen on Facebook.

Jackie is a food writer and photographer native to Tucson. He loves corgis and still thinks rickrolling is funny. If you'd like to stalk him, visit and his Instagram @jackie_tran_.