https://www.facebook.com/4thAvenueDeli/videos/2123648794616580/
To help promote the October hot dog of the month — the Ghost Dog — 4th Avenue Delicatessen owner Austin Counts offered to eat a ghost pepper if his post received 100 likes on Facebook and Instagram.
It only took a few hours to reach that goal. Watch the sadistic hilarity in the video above.
4th Avenue Delicatessen is located at 425 N. Fourth Ave. Keep up with 4th Avenue Delicatessen on Facebook.