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Inside Gatz Deli: Where Online Fame Meets Sandwich Craft​

Sean Gatz and Lamar Chairez at Gatz Deli (Photo by Jackie Tran)

Inside Gatz Deli: Where Online Fame Meets Sandwich Craft​

Mar 28, 20254 min read

APRIL 14, 2025 UPDATE: Gatz Deli announced their closure via an Instagram Story post on Monday night.

“GATZ DELI ANNOUNCEMENT:

We will no longer be open for business. Thank you so much to our customers and supporters this past year! It was undoubtedly a challenging project, but also a rewarding one in so many ways. With more time we may have found success in foodservice, but truthfully we are better off focusing on content that appeals to our audiences. Lastly, we need to thank our coworker, Guy. It was a privilege working with you and thank you for everything!

Stay tuned for our next endeavor!

-Sean and Lamar”


MARCH 28, 2025 — When visiting the website for Gatz Deli, scroll past spicy premium content links to find the sandwich menus. Why do they coexist?

Co-owner and chef Sean Gatz didn’t earn his 3.3 million TikTok followers for sandwiches. There, he shares DIY projects and personal anecdotes. His premium content serves as an additional income stream.

While social media pays the bills, Gatz missed interacting with customers.

“Back in New Jersey, I spent most of my twenties in full-service restaurants and catering, working my way up to sous and banquet chef positions,” Gatz said. “However, I always preferred the counter service of the deli and pizzerias I worked at rather than being hidden away in the kitchen. I love a good deli sub, but the customer interactions is also a big reason I was drawn to start a food truck and get back into the restaurant world.”

He opened Gatz Deli with his fiancée, Lamar Chairez — she also creates spicy premium content. While Gatz leads the kitchen, Chairez carried most of the financial responsibility opening the business. However, she also still works on the kitchen line for fun.

Since Gatz’ focus has been on mainstream content creation, he saw the potential in live-streaming their business startup as a look behind the scenes for his social media followers.

“Everyday we open, we are streaming to YouTube and occasionally TikTok as well,” Gatz said. “Viewers get to see the banter between the three of us and the daily challenges of the kitchen. Often times, social media and television portrays the culinary world as a glamorous art form, and although that’s true at times, the kitchen is an extremely tough place to make a living. I find all the challenges and hardships of the food truck to be a fun thing to document on video.”

The livestreams also feature a “pay it forward” program, where viewers can buy a sandwich in real time for a stranger.

Sean Gatz and Lamar Chairez at Gatz Deli (Photo by Jackie Tran)
Sean Gatz and Lamar Chairez at Gatz Deli (Photo by Jackie Tran)

“Last weekend, our viewers paid for over 30 sandwiches and subs that we gave out at Santa Rita Park and an additional $400 worth of food to our customers at the window,” Gatz said.

Although Gatz’ online reputation helped gather online attention to Gatz Deli, the local Tucson crowd hasn’t quite caught on yet. Without context, Gatz Deli just looks like a white food trailer with customer signatures scribbled along the outside. Parked outside of Voltron Brewing Company and surrounded by industrial warehouses, most people won’t discover it by accident.

Sean Gatz and Lamar Chairez at Gatz Deli (Photo by Jackie Tran)
Sean Gatz and Lamar Chairez at Gatz Deli (Photo by Jackie Tran)

The menu itself also appears simple enough at first glance. Food options include deli sandwiches, loaded tots, potato salad, chips, Dr. Brown’s sodas, and an ice cream float.

However, pay attention to the little details to discover the depth.

Sandwiches feature locally-baked bread (except for the Kaiser rolls). The hot sauce selection carries a wide variety of choices from Tucson-based High Desert Sauce Co.

The Bourdain sandwich at Gatz Deli (Photo by Jackie Tran)
The Bourdain sandwich at Gatz Deli (Photo by Jackie Tran)

The Bourdain pays homage to Anthony Bourdain and his iconic sandwich. Unwrap it to reveal a piping hot Kaiser roll filled with lightly crispy fried mortadella swimming in melted provolone, and a smear of mayonnaise and mustard to cut through the richness.

Breakfast sandwiches feature egg and cheese with a choice of protein on a Kaiser roll. However, people from New Jersey may recognize their ubiquitous Taylor Ham as an option. Like Spam, it is a processed pork product. However, it requires refrigeration and has a firmer texture — more like Canadian bacon and less like soft ham.

The Italian sub contains a uniform distribution of salami, prosciutto, mortadella, lettuce, tomato, onion, banana peppers, mayonnaise, herbs, oil, and vinegar on a locally made baguette, neatly wrapped and contained in deli paper.

Gatz Deli is located at 330 S. Toole Ave. #200. Hours can vary; visit gatz.co for more information.

Article written by:

Jackie Tran

Jackie Tran is a Tucson-based food writer, photographer, culinary educator, and owner-chef of the now-closed food truck Tran’s Fats. Although he is best known locally for his work for Tucson Foodie, his work has also appeared in publications such as Bon Appétit, National Geographic, and the New York Times.

An adventurous foodie, he enjoys culinary experiences ranging from seasonal omakase to sloppily devouring green chili patty melts in his car afterhours. His favorite foods include aguachile, garlic noodles, and leftover fried chicken illuminated by the fridge light. His favorite drinks include morning micheladas, fireside imperial stouts, candle-lit negroni, and grassy mezcales.

Outside of food, he also loves playing musical instruments, karaoke, Tetris, Super Smash Bros. Melee, and petting Addie’s dog Spaghetti.

If you’d like to stalk him, visit his Instagram @jackie_tran_ or jackietran.com.

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An evening of food, plants, and connection returns under the desert sky.🌵✨

In partnership with @salus.healers, join us THIS SATURDAY, August 29, at @tohonochul for Desert Magic, a one-night celebration of the edible and medicinal beauty of the Sonoran Desert. Stroll the gardens, drink in hand, and discover chef and wellness stations along the way.

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#tucsonfoodie #tucsoneventAn evening of food, plants, and connection returns under the desert sky.🌵✨ In partnership with @salus.healers, join us THIS SATURDAY, August 29, at @tohonochul for Desert Magic, a one-night celebration of the edible and medicinal beauty of the Sonoran Desert. Stroll the gardens, drink in hand, and discover chef and wellness stations along the way. 🌿SWIPE TO SEE OUR WELLNESS PRACTITIONERS offering sound healing, massage, somatic therapy, readings, reiki, plant walks, workshops & more: @awakenedwombs | @curavidabodywork | @dharmawellness.center | @drkorigiudici | Ease Bodywork | @itsme.emmav | @healingspiritsoaks | @marie.heartnectar | @innerblissenergetics | @jessi.kyte.bodywork | Medicine Within | @monsoonmystics | @morosomedicalcenter | @intuitive_readings_by_zev | @sugarmelovetucson | @tantricheart_coaching | @gathering_point_ | @thehealinghubaz | The Somatic Sound 🔥FOOD: @el_chef_padilla (@copperashculinary) | @landofmilknhoney (@tohonochulgardenbistro) | @chefdevonsanner (@sandpcreative) | Chef Gracie Soto (@anita_st_market) | @chefjosetucson (@ameliastucson) | @kenneth.foy | Obie Hindman & @tuckerhartford (@tucsoncityofgastronomy & @solpuebloprovisions) | @archimagirus_cultro (@scratchingtheplate) 🥣 SOUNDS @tucsonmodernjazzquartet | DJ Sets by Rosa Dragona & LaDev Ticket includes wellness stations, herb walks, workshops, sound healing, & botanical drinks. Tap the link in bio to grab yours! 🎟️✨ #tucsonfoodie #tucsonevent
@vegantucsonnightmarket returns September 5th from 6–10pm with over 60 vendors!

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Thank you to our sponsors: @semperfi_heatingandcooling, @tucsonprimeleaf and @trulieveaz_ 

Photos by @astra1wanderer 
#tucsonevents #vegantucson 
#tucsonsmallbusiness #tucsonlocal@vegantucsonnightmarket returns September 5th from 6–10pm with over 60 vendors! Come support our amazing local makers, small businesses, and restaurants while eating an absolutely ridiculous amount of vegan food. 🐖 FREE ENTRY | FREE PARKING | DOG-FRIENDLY 📍RILLITO PARK • 4502 N 1ST AVE, TUCSON, AZ Check out the vendor list in our bio✨ Thank you to our sponsors: @semperfi_heatingandcooling, @tucsonprimeleaf and @trulieveaz_ Photos by @astra1wanderer #tucsonevents #vegantucson #tucsonsmallbusiness #tucsonlocal
“Indian food represents many different regions and cooking styles, featuring far more than the curries that it is popularly known for — though those are certainly found in abundance at Tucson’s Indian restaurants. For religious reasons, beef and pork are not common in the Indian diet, but carnivores can enjoy plenty of chicken, lamb, and seafood dishes. Most Indian restaurants have large sections of their menus devoted to vegetarian, vegan, and gluten-free dishes, too.

Kitchens are almost always accommodating about adjusting spice levels but as a rule of thumb, the hottest dishes are the vindaloos, while the mildest are the kormas and biriyanis.” — @ediebjarolim 

Find @ediebjarolim’s guide on Tucsonfoodie.com“Indian food represents many different regions and cooking styles, featuring far more than the curries that it is popularly known for — though those are certainly found in abundance at Tucson’s Indian restaurants. For religious reasons, beef and pork are not common in the Indian diet, but carnivores can enjoy plenty of chicken, lamb, and seafood dishes. Most Indian restaurants have large sections of their menus devoted to vegetarian, vegan, and gluten-free dishes, too. Kitchens are almost always accommodating about adjusting spice levels but as a rule of thumb, the hottest dishes are the vindaloos, while the mildest are the kormas and biriyanis.” — @ediebjarolim Find @ediebjarolim’s guide on Tucsonfoodie.com
@Berrygreensacai is closing its original downtown Tucson location at 245 E. Congress St. after seven years.

The University Boulevard location near the University of Arizona will remain open, with the team shifting its full focus there. Berry Greens says it will announce a reopening date for the University location soon.

“After much thought and consideration, we have decided to close down our downtown Congress St location after 7 amazing years. We want to sincerely thank each and every one of you for your support, loyalty and for allowing us to be a part of your community for so long.”

Read @jackie_tran_’s article on Tucsonfoodie.com 

#downtowntucson #uofa@Berrygreensacai is closing its original downtown Tucson location at 245 E. Congress St. after seven years. The University Boulevard location near the University of Arizona will remain open, with the team shifting its full focus there. Berry Greens says it will announce a reopening date for the University location soon. “After much thought and consideration, we have decided to close down our downtown Congress St location after 7 amazing years. We want to sincerely thank each and every one of you for your support, loyalty and for allowing us to be a part of your community for so long.” Read @jackie_tran_’s article on Tucsonfoodie.com #downtowntucson #uofa