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Meet the Fun Guys at Sonoran Mushroom Company

Meet the Fun Guys at Sonoran Mushroom Company

Oct 6, 20163 min read

Edible mushrooms don’t grow well in the dry, scorching desert. However, access to Tucson-grown oyster mushrooms is easier than ever thanks to Sonoran Mushroom Company.

With a background in Washington state in the Columbia Basin area, operation manager John Jacobs Sr. has experimented with growing mushrooms for years, but recently committed to commercial production with SMC in December 2015. Starting with five acres, he didn’t want to focus on anything massive.

“Mushrooms was the best thing I can grow in a small amount of space,” Jacobs said. “In the desert, they have to be grown indoors in a controlled environment.”

Jacobs researched heavily into the availability of mushrooms throughout Arizona and found out there wasn’t a consistent, reliable source.

“Our first restaurant customer was Daniel Scordato at Vivace,” Jacobs said. “He was originally sourcing from a ‘forager lady,’ but she just stopped showing up.”

Jacobs chatted with a mushroom vendor in Phoenix who was just one person complaining about the volume of work and cleaning. He learned that one person trying to make a business out of growing mushrooms is just too much for one person to handle.

Now it’s a family operation with his wife Kay Jacobs helping with packaging, while his son John Jacobs Jr. and daughter-in-law Danielle Jacobs take care of administration.

“His dad was a farmer, said Jacobs Jr. “I’m in tech, but he wanted to get back in farming and growing.”

Nowadays, Jacobs Sr. harvests mushrooms twice every single day. The mushrooms are delivered 6 or 12 hours from the time they were picked. Absolute worst case scenario, the time frame reaches a maximum of 24 hours.

John Jacobs Jr. and John Jacob Sr. from Sonoran Mushroom Company (Credit: Jackie Tran)
John Jacobs Jr. and John Jacob Sr. from Sonoran Mushroom Company (Credit: Jackie Tran)

“Chefs love the freshness and quality of the mushrooms,” Jacobs Sr. said. “The first time I bring it to them, they are just in awe.”

While freshness is a top priority for SMC, they are also committed to keeping the mushrooms pesticide-free and herbicide free.

“Next year we’ll get organic certification,” Jacobs Sr. said. “Right now everything we do meets the qualifications, but we still need to go through the process for the certification.”

With such high standards, demand is thankfully enough for SMC to expand their operations soon. They’ll be pushing 10,000 pounds of mushrooms per month by next summer.

While most of their mushrooms are sold to restaurants, SMC hopes to have their mushrooms on the shelves of Basha’s and Whole Foods Market, Jacobs Jr. said. For customers who want their hands on the fresh mushrooms now, SMC has a stand at the weekly Sunday farmers market at St. Phillip’s Plaza. Rincon Market will also carry the mushrooms soon.

Farm operations are unfortunately not open for tours, as the facilities are climate controlled and must remain sterile to avoid contamination.

Their best seller is the bacon mushroom, which has a meaty and smoky flavor. It’s a type of oyster mushroom, which SMC focuses on.

“Oyster mushrooms will be our primary focus for a while because of the commercial viability,” Jacobs Sr. said. “Button and portobello are most commercial and viable, but oyster would be number three.”

To sample some of Sonoran Mushroom Company’s delicacies, visit the St. Phillips Plaza Farmers Market, or one of the Tucson restaurants below.

Bacon Mushrooms from Sonoran Mushroom Company (Credit: Jackie Tran)
Bacon mushrooms from Sonoran Mushroom Company (Credit: Jackie Tran)

Restaurants Serving Sonoran Mushroom Company Mushrooms 

  • Vivace
  • Feast
  • Azul Restaurant and Lounge
  • Jonathan’s Cork
  • PY Steakhouse at the Casino Del Sol
  • Reilly Craft Pizza & Drink
  • Wild Garlic Grill
  • Canyon Ranch
  • Agustin Kitchen
  • Maynards Market & Kitchen
  • Urban Fresh

Keep up with Sonoran Mushroom Company on Facebook.

Article written by:

Jackie Tran

Jackie Tran is a Tucson-based food writer, photographer, culinary educator, and owner-chef of the now-closed food truck Tran’s Fats. Although he is best known locally for his work for Tucson Foodie, his work has also appeared in publications such as Bon Appétit, National Geographic, and the New York Times.

An adventurous foodie, he enjoys culinary experiences ranging from seasonal omakase to sloppily devouring green chili patty melts in his car afterhours. His favorite foods include aguachile, garlic noodles, and leftover fried chicken illuminated by the fridge light. His favorite drinks include morning micheladas, fireside imperial stouts, candle-lit negroni, and grassy mezcales.

Outside of food, he also loves playing musical instruments, karaoke, Tetris, Super Smash Bros. Melee, and petting Addie’s dog Spaghetti.

If you’d like to stalk him, visit his Instagram @jackie_tran_ or jackietran.com.

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@Tortillaschiwas is currently in its soft opening at 914 N. Grande Ave. in Barrio Hollywood, inside the former Grande Tortilla Factory.

Phoenix restaurateurs Armando Hernandez and chef Nadia Holguin, a James Beard-nominated duo originally from Chihuahua, Mexico, are behind the restaurant.

Tortillas Chiwas is currently open Thursdays through Saturdays from 5–10 pm with 38 seats. Reservations are available on OpenTable.

Photos by @tortillaschiwas 
Read @jackie_tran_’s article on Tucsonfoodie.com

#tucsonfoodie #tucsonnews@Tortillaschiwas is currently in its soft opening at 914 N. Grande Ave. in Barrio Hollywood, inside the former Grande Tortilla Factory. Phoenix restaurateurs Armando Hernandez and chef Nadia Holguin, a James Beard-nominated duo originally from Chihuahua, Mexico, are behind the restaurant. Tortillas Chiwas is currently open Thursdays through Saturdays from 5–10 pm with 38 seats. Reservations are available on OpenTable. Photos by @tortillaschiwas Read @jackie_tran_’s article on Tucsonfoodie.com #tucsonfoodie #tucsonnews
After 4pm, @Talegacoffee at 177 N. Church Ave. transforms into @_Velvetcowboy, serving cocktails, tapas, and late-night bar energy. Velvet Cowboy’s grand opening is Oct. 16, with upcoming events including drag brunches, DJs, and live music.🪩

This weekend’s hours are Saturday from 2pm to midnight and Sunday from noon to 10pm. Featured in this video is the Chilte(penis) martini special, made with chiltepin vodka, agua de chiltepin, and pickle juice, available until they sell out.🍸

“Opening this place feels a little surreal. To now have a space where we can bring together coffee, food, art, booze, and all the weird things we love feels like a reflection of how far we’ve come.” —Tyler Melo 

Read @jackie_tran_’s article on Tucsonfoodie.com

#tucsonnewsAfter 4pm, @Talegacoffee at 177 N. Church Ave. transforms into @_Velvetcowboy, serving cocktails, tapas, and late-night bar energy. Velvet Cowboy’s grand opening is Oct. 16, with upcoming events including drag brunches, DJs, and live music.🪩 This weekend’s hours are Saturday from 2pm to midnight and Sunday from noon to 10pm. Featured in this video is the Chilte(penis) martini special, made with chiltepin vodka, agua de chiltepin, and pickle juice, available until they sell out.🍸 “Opening this place feels a little surreal. To now have a space where we can bring together coffee, food, art, booze, and all the weird things we love feels like a reflection of how far we’ve come.” —Tyler Melo Read @jackie_tran_’s article on Tucsonfoodie.com #tucsonnews
@Tucsondoobie’s infused dinner series returns Sunday, Sept. 20, with chefs @chefmattlove and @chefroselena!🌿

The five-course dinner features playful takes on familiar favorites, including carne asada frites, a Sonoran hot dog-inspired tarte tatin, and a Gansito-inspired chocolate dessert.

The dinner runs from 6–9 pm near downtown Tucson. Tickets include the five-course meal, mocktails, sponsor experiences, a gift bag, and @tucsonprimeleaf product samples.

🎟️ Doobie members: $110
🎟️ Non-members: $150

The exact location will be emailed to ticket holders before the event. Membership is available during checkout.

🔗 in bio

MENU

COURSE 1 / AMUSE-BOUCHE 
*“Yu-Tang Crab Ain’t Nuthin To F*** Wit!*
-Goat/C.R.E.A.M. Cheese Crab Rangoons
-Taki Powder
-“Yu-Tang” Sauce (Yuzu Sweet & Sour)
-Orange Ash
-Green Onion Curls

COURSE 2 / APPETIZER 
*Purple Haze Carne Asada Frites*
-Smoked Coffee Guallijo Tri-Tip
-Melted Oaxaca
-Savory Avocado Mousse
-Purple Potato Shoestring Frites
-Heirloom Tomatoes
-Pickled Onion Powder

COURSE 3 / PALATE CLEANSER
*Agua-CHILL-e Slushie”* 
-Cucumber Serrano Granita
-Caramelized Chamoy Bowl
-Tajin
-Infused Mint/Basil Oil

COURSE 4 / MAIN ENTREE 
*Sonoran Dog(ish) Tarte Tatin*
-Beef Franks
-Mexican Coke Glazed Bacon
-Carmelized Shallots
-Refried Beans
-“Bolilo Style” Tarte Crust
-Jalapeño Mustard Crema
-Cherry Tomatoes
-Smoked Chile Guero

COURSE 5 / DESSERT
*Gansito à la Mode*
-Chocolate-glazed gâteau,
-Strawberry confit,
-Toasted marshmallow mousse,
-Mexican vanilla semifreddo
-Chocolate crisp.

Photo by @dalton.voss 
#tucsonlocal #tucsonevents@Tucsondoobie’s infused dinner series returns Sunday, Sept. 20, with chefs @chefmattlove and @chefroselena!🌿 The five-course dinner features playful takes on familiar favorites, including carne asada frites, a Sonoran hot dog-inspired tarte tatin, and a Gansito-inspired chocolate dessert. The dinner runs from 6–9 pm near downtown Tucson. Tickets include the five-course meal, mocktails, sponsor experiences, a gift bag, and @tucsonprimeleaf product samples. 🎟️ Doobie members: $110 🎟️ Non-members: $150 The exact location will be emailed to ticket holders before the event. Membership is available during checkout. 🔗 in bio MENU COURSE 1 / AMUSE-BOUCHE *“Yu-Tang Crab Ain’t Nuthin To F*** Wit!* -Goat/C.R.E.A.M. Cheese Crab Rangoons -Taki Powder -“Yu-Tang” Sauce (Yuzu Sweet & Sour) -Orange Ash -Green Onion Curls COURSE 2 / APPETIZER *Purple Haze Carne Asada Frites* -Smoked Coffee Guallijo Tri-Tip -Melted Oaxaca -Savory Avocado Mousse -Purple Potato Shoestring Frites -Heirloom Tomatoes -Pickled Onion Powder COURSE 3 / PALATE CLEANSER *Agua-CHILL-e Slushie”* -Cucumber Serrano Granita -Caramelized Chamoy Bowl -Tajin -Infused Mint/Basil Oil COURSE 4 / MAIN ENTREE *Sonoran Dog(ish) Tarte Tatin* -Beef Franks -Mexican Coke Glazed Bacon -Carmelized Shallots -Refried Beans -“Bolilo Style” Tarte Crust -Jalapeño Mustard Crema -Cherry Tomatoes -Smoked Chile Guero COURSE 5 / DESSERT *Gansito à la Mode* -Chocolate-glazed gâteau, -Strawberry confit, -Toasted marshmallow mousse, -Mexican vanilla semifreddo -Chocolate crisp. Photo by @dalton.voss #tucsonlocal #tucsonevents
@Talegacoffee at 177 N. Church Ave. transforms into @_Velvetcowboy after 4 pm, bringing cocktails, tapas, disco lights, and a lively bar atmosphere to the same space. The dual concept comes from the team behind Talega Coffee Co., with coffee and scratch-made breakfast and lunch served during the day, followed by happy hour and bar service at night.

Velvet Cowboy’s grand opening is Oct. 16, with upcoming events including drag brunches, DJs, and live music.🪩 

“Opening this place feels a little surreal. To now have a space where we can bring together coffee, food, art, booze, and all the weird things we love feels like a reflection of how far we’ve come.” —Tyler Melo 

Photos courtesy of @_velvetcowboy 
Read @jackie_tran_’s article on Tucsonfoodie.com

#tucsonnews@Talegacoffee at 177 N. Church Ave. transforms into @_Velvetcowboy after 4 pm, bringing cocktails, tapas, disco lights, and a lively bar atmosphere to the same space. The dual concept comes from the team behind Talega Coffee Co., with coffee and scratch-made breakfast and lunch served during the day, followed by happy hour and bar service at night. Velvet Cowboy’s grand opening is Oct. 16, with upcoming events including drag brunches, DJs, and live music.🪩 “Opening this place feels a little surreal. To now have a space where we can bring together coffee, food, art, booze, and all the weird things we love feels like a reflection of how far we’ve come.” —Tyler Melo Photos courtesy of @_velvetcowboy Read @jackie_tran_’s article on Tucsonfoodie.com #tucsonnews