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Elevating Our Events: Why We’re Investing in Tucson’s Festival Culture

Elevating Our Events: Why We’re Investing in Tucson’s Festival Culture

Jul 7, 20262 min read

When I acquired Tucson Foodie a little over four years ago, I believed it could become much more than a media company.

While journalism remains at our core, we’ve discovered that some of our strongest community connections happen in person. That belief has grown our calendar from a handful of dinners to signature events like Sonoran Restaurant Week, Asian Night Market, Tucson Craft Beer Crawl, Vegan Night Market and more.

We’ve spent the past few years testing ideas, learning through experience and building these events with a lean team and limited resources. Those early experiments showed us what resonates. Now it’s time to invest in professional leadership to take our festivals and experiences to the next level.

Today, we’re making that investment.

Please join me in welcoming Ben Andersen as Tucson Foodie’s Director of Festivals & Experiences.

Ben brings a rare combination of large-scale festival production, luxury hospitality and live entertainment. As a founder of DUSK Music Festival, he touched every aspect of operations, from logistics and branding to guest experience. He’s also collaborated with UA Athletics and the Rialto Theatre Foundation. He understands not only how to produce successful events, but how to create experiences that people remember.

When I asked Ben what makes a great event, he said: “A truly great event should be safe, immersive, inclusive, experiential, accessible, and above all, fun.”

Meet Ben Andersen

Are you originally from Tucson?

I grew up in Phoenix, but the University of Arizona brought me to Tucson. It was the perfect size, and I’ve truly found my home here over the years.

What do you enjoy doing outside of work?

I love DJing, producing music, golf, off-roading, and cycling. I’m also a massive Wildcats fan — through my work with DUSK, I’ve collaborated closely with the Arizona Men’s Basketball and Football programs on some incredible events.

What are your favorite local spots?

Anello is my favorite restaurant — they have everything going for them. For coffee, it’s Raging Sage, and you have to try the Steak Frites from Forbes Meat Co.

What are you most excited to build at Tucson Foodie?

The team has built an amazing foundation, and I’m hyped to bring my expertise to the table to elevate our current offerings while dreaming up brand new event concepts for this community.

Anything else Tucson Foodie readers should know?

I may be 6’7”, but don’t let my height intimidate you! I’m incredibly approachable, and I love making community connections. If you see me out at an event, please come say hi — I’d love to chat.

Personally, I couldn’t be more excited to have Ben on the team. This is an investment not just in Tucson Foodie, but in the experiences we’ll create for our community for years to come. 

Welcome, Ben. I can’t wait to see what we build together.

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Article written by:

Shane Reiser

Shane Reiser

More about Shane
Tucson Foodie is Tucson's premier food and dining publication, covering the best restaurants, events, and culinary experiences in Southern Arizona.

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Three-peat!🏆🏆🏆

@Chef_antbanks of @obonsushi defended his Iron Chef Tucson title against AJ Mortazavi of The Barnyard Crafthouse & Eatery, with tomatoes from Wholesum Family Farms revealed as this year’s secret ingredient.

Dromgoole’s winning menu included pork with minced olives over a diced tomato salad, a tomato-forward ratatouille with mozzarella, charred corn and whipped ricotta served with tableside tomato soup, and a standout dessert of fried tomato topped with goat cheese ice cream and balsamic glaze.

With the victory, Dromgoole joins Ryan Clark as the only chefs to win @theironcheftucson three years in a row. Here’s hoping OBON brings these dishes back for a special dinner. 🍅

Photos by @jackie_tran_ 

#tucsonnewsThree-peat!🏆🏆🏆 @Chef_antbanks of @obonsushi defended his Iron Chef Tucson title against AJ Mortazavi of The Barnyard Crafthouse & Eatery, with tomatoes from Wholesum Family Farms revealed as this year’s secret ingredient. Dromgoole’s winning menu included pork with minced olives over a diced tomato salad, a tomato-forward ratatouille with mozzarella, charred corn and whipped ricotta served with tableside tomato soup, and a standout dessert of fried tomato topped with goat cheese ice cream and balsamic glaze. With the victory, Dromgoole joins Ryan Clark as the only chefs to win @theironcheftucson three years in a row. Here’s hoping OBON brings these dishes back for a special dinner. 🍅 Photos by @jackie_tran_ #tucsonnewsBreakfast & Brunch Week starts today and runs through July 26 as part of 12 Weeks of Foodie Summer! 

🏆🍳☀️❤️🥞THIS WEEK’S PRIZES: 
• Tickets to America’s Best Mexican Food Festival 
• (2) $100 Visa gift cards 
• $20 gift card to @ghinisfrenchcaffe 
• 4-pack of passes to Cool Summer Nights at the @desertmuseum 
• $25 gift card to @beyondbreadbakerycafe 

ANY LOCAL SPOT COUNTS. Some suggested places to visit this week: @lovinspoonfulstucson, @delcielotamal, @hotelcongress, @prepandpastry, @cafealacarttucson, @tooleys_cafe, @localetucson, @teaspoontucson, @theofficialbreadandbutter, @losmilicsvineyards, @cafepassetucson… More suggestions on the website. Link in bio. 

Let’s support local 💝

#tucsonfoodie #tucsonazBreakfast & Brunch Week starts today and runs through July 26 as part of 12 Weeks of Foodie Summer! 🏆🍳☀️❤️🥞THIS WEEK’S PRIZES: • Tickets to America’s Best Mexican Food Festival • (2) $100 Visa gift cards • $20 gift card to @ghinisfrenchcaffe • 4-pack of passes to Cool Summer Nights at the @desertmuseum • $25 gift card to @beyondbreadbakerycafe ANY LOCAL SPOT COUNTS. Some suggested places to visit this week: @lovinspoonfulstucson, @delcielotamal, @hotelcongress, @prepandpastry, @cafealacarttucson, @tooleys_cafe, @localetucson, @teaspoontucson, @theofficialbreadandbutter, @losmilicsvineyards, @cafepassetucson… More suggestions on the website. Link in bio. Let’s support local 💝 #tucsonfoodie #tucsonaz“I scream, you scream...oh, hush! In this warm weather town, there’s no need to scream for ice cream. This year-round favorite treat and its cool cousins, gelato, and sorbet are widely available in a variety of distinctive styles and flavors. You’ll also find more unusual fare such as Indian golas, a version of shaved ice.” — @ediebjarolim 

@bellasgelatoshoppetucson 
@bisouburger 
@blueicegelato 
@brooklynpizzaco 
@azbrucha 
@cerestucson 
@chillonsunrise 
@decibelcoffeeworks 
@frostgelato 
@frozendelight520 
@hubdowntown 
@lickscatalina 
@littleanthonysdiner 
@noodiestucson 
@okashi_ice_cream_confections 
@thescreamery 
@treat_byciaodown 
@varietyh2o_icecream 
@zio_peppe_az 

See @ediebjarolim’s complete guide on Tucsonfoodie.com

#tucsonaz #tucsonfoodie“I scream, you scream...oh, hush! In this warm weather town, there’s no need to scream for ice cream. This year-round favorite treat and its cool cousins, gelato, and sorbet are widely available in a variety of distinctive styles and flavors. You’ll also find more unusual fare such as Indian golas, a version of shaved ice.” — @ediebjarolim @bellasgelatoshoppetucson @bisouburger @blueicegelato @brooklynpizzaco @azbrucha @cerestucson @chillonsunrise @decibelcoffeeworks @frostgelato @frozendelight520 @hubdowntown @lickscatalina @littleanthonysdiner @noodiestucson @okashi_ice_cream_confections @thescreamery @treat_byciaodown @varietyh2o_icecream @zio_peppe_az See @ediebjarolim’s complete guide on Tucsonfoodie.com #tucsonaz #tucsonfoodieIT’S ITALIAN WEEK! Now through July 19, explore Tucson’s classic and modern Italian restaurants, then upload your receipt at summer.tucsonfoodie.com for a chance to win weekly prizes and the grand prize at the end of August.🍝

THIS WEEK’S PRIZES👇❤️🏆🎉
• $50 @fentonellispizzeria gift card
• (2) $100 Visa gift cards
• $75 @carusositalian gift card
• $20 @ghinisfrenchcaffe gift card
• $50 gift card to @eatnorthitalia 
• $50 @miramontetucson gift card
• $50 @localetucson gift card 
• 4-pack of passes to Cool Summer Nights at the @desertmuseum 
• Tickets to America’s Best Mexican Food Festival

Let’s support local this summer💞

@anello_pizzeria 
@brooklynpizzaco 
@charredpie 
@ciaodownpizza 
@embersmobilewoodfiredpizza 
@empirepizzatucson 
@falorapizza 
@fentonellispizzeria 
@fiammepizza 
@frescotucson 
@tucsonjaimes 
@localetucson 
@penelope.woodfired 
@reillypizza 
@reneestucson 
@roccoslittlechicago 
@serial_grillers_az 
@timemarket 
@uglybuthonestpizzeria 
@veroamoretucson 
@wholeslvcepizza 
@zio_peppe_az 

#tucsonaz #tucsonfoodieIT’S ITALIAN WEEK! Now through July 19, explore Tucson’s classic and modern Italian restaurants, then upload your receipt at summer.tucsonfoodie.com for a chance to win weekly prizes and the grand prize at the end of August.🍝 THIS WEEK’S PRIZES👇❤️🏆🎉 • $50 @fentonellispizzeria gift card • (2) $100 Visa gift cards • $75 @carusositalian gift card • $20 @ghinisfrenchcaffe gift card • $50 gift card to @eatnorthitalia • $50 @miramontetucson gift card • $50 @localetucson gift card • 4-pack of passes to Cool Summer Nights at the @desertmuseum • Tickets to America’s Best Mexican Food Festival Let’s support local this summer💞 @anello_pizzeria @brooklynpizzaco @charredpie @ciaodownpizza @embersmobilewoodfiredpizza @empirepizzatucson @falorapizza @fentonellispizzeria @fiammepizza @frescotucson @tucsonjaimes @localetucson @penelope.woodfired @reillypizza @reneestucson @roccoslittlechicago @serial_grillers_az @timemarket @uglybuthonestpizzeria @veroamoretucson @wholeslvcepizza @zio_peppe_az #tucsonaz #tucsonfoodieNow open in downtown Tucson: @gibsonmarkettucson🙌

Coming soon: @pearlloungetucson 

11 S 6th Ave, Tucson, AZ

#tucsonaz #tucsonfoodie #downtowntucsonNow open in downtown Tucson: @gibsonmarkettucson🙌 Coming soon: @pearlloungetucson 11 S 6th Ave, Tucson, AZ #tucsonaz #tucsonfoodie #downtowntucsonFoodie Dinner at @Sonoranhouse_samhughes! 

Executive Chef @Culinarycowboy86d showcased delicious new dishes while guests enjoyed tastings and shared feedback. Thank you to Chef Gabby, @sonoranhouse_samhughes, and everyone who joined us!🥂

Want in on more foodie experiences? 
Here’s what Tucson Foodie Members get:

• $6,000+ in gift cards & perks
• Free monthly Foodie Hours
• Exclusive R&D dinners
• Festival discounts
• Help keep Tucson Foodie free

#tucsonaz #tucsonfoodieFoodie Dinner at @Sonoranhouse_samhughes! Executive Chef @Culinarycowboy86d showcased delicious new dishes while guests enjoyed tastings and shared feedback. Thank you to Chef Gabby, @sonoranhouse_samhughes, and everyone who joined us!🥂 Want in on more foodie experiences? Here’s what Tucson Foodie Members get: • $6,000+ in gift cards & perks • Free monthly Foodie Hours • Exclusive R&D dinners • Festival discounts • Help keep Tucson Foodie free #tucsonaz #tucsonfoodie

Tag us @TUCSONFOODIE in your food adventures!