Brand Kit

Logos, colors and copy you can use

Everything here is free to use to link to Tucson Foodie or to credit us. Please read the short usage note before you publish.

Logos

Our primary logo comes first; the rest are alternates for backgrounds and contexts it does not suit. Every mark ships as SVG for print and any size, and as a transparent PNG — choose the version made for your background rather than recoloring one.

Download everything (.zip)

Any background
Stacked wordmark on red
Primary logo
The main Tucson Foodie logo, and what you should reach for by default. It carries its own background, so it holds up anywhere, including over photos.
SVG PNG
On light
Horizontal wordmark
One line. The default wherever height is tight — headers, footers, sponsor rows.
SVG PNG
On light
Stacked wordmark, black
Three lines. For light backgrounds where the red plate would be too loud.
SVG PNG
On dark
Stacked wordmark, white
The knockout. For dark backgrounds and over photography.
SVG PNG
On light
TF monogram
Alternate mark
A compact square mark for avatars and favicons. Light backgrounds only — its counter-form is solid white.
Not one of the approved lockups in our brand book. Use a wordmark above unless you have asked us.
SVG PNG

Looking for the red-and-black wordmark?

Our brand book includes a stacked red-and-black wordmark that we don’t publish here — it isn’t part of the set we use day to day, and we hold no vector of it. The marks above cover every use. Email us if you specifically need it and we’ll send what we have.

Colors

Select any swatch to copy its hex value.

Logo

Primary

Complementary

Neutral

Typefaces

Oswald sets our headlines; Georgia sets long-form reading.

Oswald

Primary — headlines, navigation and UI

Tucson Foodie — eating and drinking well

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Georgia

Secondary — long-form body copy

Tucson Foodie — eating and drinking well

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Using the marks

Clear space: Leave space on all four sides equal to the height of the F in FOODIE.
Minimum size: Wordmarks no smaller than 120px (25mm) wide. The monogram no smaller than 32px (8mm).

Clear space and minimum size are practical guidance from us, not rules from the brand book.

Please do

Use these marks to link to Tucson Foodie.
Use them to credit us when you quote, embed or reference our work.
Use the SVG wherever you can — it stays sharp at every size.
Use the version made for your background.

Please don’t

Put these marks on merchandise or anything for sale.
Imply endorsement, partnership or affiliation we have not agreed to.
Alter the marks — no recoloring, stretching, rotating, cropping, outlining or added effects.
Rebuild a lockup from its parts, or set our name in another typeface.

Anything else

Ask first — we usually say yes.

partners@tucsonfoodie.com

Boilerplate

A paragraph you can paste, drawn from our brand book.

Tucson Foodie is the preeminent destination for food enthusiasts to discover, learn about, and experience the local culinary scene, with an authentic, relatable and well-crafted insider’s point-of-view. Tucson Foodie highlights the restaurants, destinations, experiences, people and ingredients that make our region interesting, rich and universally appealing. Our main focus is Greater Tucson, with reach throughout Southern Arizona, and we feature all aspects of the food system — from farm to table, to producers and makers, to restaurants and chefs.