The new brewery, taproom, and beer garden will feature a vintage car aesthetic.
Jeff DeConcini, Karyn DeConcini, Jeremy DeConcini, and Eric Thu at MotoSonora Brewing Co. (Credit: Jackie Tran)
At 1015 S. Park Ave., MotoSonora Brewing Company will soon open its doors. Tucson brothers Jeff and Jeremy DeConcini, cousin Eric Thu, and craft brewing veteran and former college roommate Tomme Arthur share a passion for beer and motorsports.
“We chose the name and the theme for our tasting room to celebrate the fact that beer and motorsports share a similar passion and history in both the Old World and the New,” Jeremy said.
If you’re a beer snob, you should recognize Tomme Arthur. The LA Times featured him in February for his work with Lost Abbey Brewing Co. Furthermore, two of the beers from Lost Abbey ranked on Beer Advocate’s top 100 rated beers in the world.
Arthur’s bio on Lost Abbey’s website features a massive list of accomplishments as well. Here’s just the bottom paragraph:
After joining Port Brewing in 2006, Tomme kept up his winning ways. In 2007 Port Brewing was named Great American Beer Festival Small Brewery of the Year, and Tomme Small Brewer of the Year. In 2008 he and Port Brewing were named World Champion Small Brewer and Brewery at the international World Beer Cup. Since then he’s taken home a raft of medals and been consistently noted as one of the world’s top brewers.
While Arthur will still be involved with his existing companies, he will also be director of brewing operations for MotoSonora; he is now interviewing candidates for head brewer.
Enough of Arthur and back to MotoSonora; the 17,000-square-foot former tile warehouse will transform into a brewery, tasting room, and beer garden.
The tasting room will have a vintage European and Mexican motor race vibe with the use of industrial materials. Taps will feature a core selection along with seasonal and special releases. The beer garden will feature a bocce court along with a small off-leash dog park.
Jeff DeConcini, Karyn DeConcini, Jeremy DeConcini, Eric Thu, and TJ the brewery dog at MotoSonora Brewing Co. (Credit: Jackie Tran)
To start off, MotoSonora announced the release of its first four beers: Belly Tank Blonde, Victory or Death IPA, Mocha Moto Porter and Mulsanne Grapefruit Wheat. All four beers are currently being pilot brewed at Rouleur Brewing Company in Carlsbad, California while the Tucson brewery is under construction. The same brewing equipment will be utilized at MotoSonora as well to ensure consistent quality.
The taproom is expected to open as early as September.