‘Over the Counter Pizza’ becomes ‘Penelope Wood Fired Pizza’

Food truck is goin' stationary

Over the Counter Pizza, which was often found parked outside local craft beer spots and bars, has changed its name to Penelope Wood Fired Pizza. Plus, with the new name comes a new permanent location inside Cartel Roasting Co. at 210 E. Broadway Blvd.

Photo courtesy of Penelope Pizza, formerly known as Over The Counter

Photo courtesy of Penelope Pizza, formerly known as Over The Counter

The downtown coffee shop will be sharing its oven with Penelope Pizza from 11 a.m. – 6 p.m. on Tuesday – Saturday.  The pizza joint, which is no longer on wheels in the back of an old truck bed, shared the following on Instagram:

“We are stoked to finally announce that Penelope Pizza, formerly known as Over the Counter, is officially opening its doors (literally) on Tuesday, October 4.  Come on down and enjoy some made-to-order pizza, salads, and more. We are so incredibly grateful for the support our Tucson community has shown us and excited to be expanding our small business with such an amazing city.”

Those familiar with Over the Counter Pizza knew that it was smart to order within the first 30 minutes to an hour because they’d sell out within that time. The new Penelope Pizza won’t be portable but it’ll still be offering its pies to spots in the area.

Photo courtesy of Penelope Pizza, formerly known as Over The Counter

Photo courtesy of Penelope Pizza, formerly known as Over The Counter

“We are going to have our QR code at some neighborhood businesses,” said Jared Schwartz, co-owner of Penelope Pizza.

At first, once they open their doors, you’ll be able to order a Sgt. Pepper, Spicy Jim, or Margherita pizza for pickup. Expect more pizzas to hit/return to the menu as well. Then, after they have more staff, they’ll be offering delivery to these designated nearby businesses.

“Over the Counter was always supposed to be a jump-off point for a full-service restaurant,” said Schwartz. “We only planned on running the trailer for about six months, but the trailer held up. The momentum of everything kept us rolling for two years. Once we knew we were going to go into a brick-and-mortar we had the name Penelope Pizza locked and loaded for the transition. It’s named after a loved one in the family — our mini dachshund.”

Aside from to-go and delivery, you can eat the pizza inside of Cartel, which happens to have a liquor license. Pizza and beer, anyone? Also, keep an eye out for the classic truck bed as it’ll likely be parked around town for certain events.

Penelope Pizza will be located at 210 E. Broadway Blvd. For more information, follow Penelope Pizza on Instagram


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At a very young age, Matt was gifted with the artistic ability to masterfully roll a burrito to the highest of standards.