Ian Tomlinson, Vice President of Vera Earl Ranch in Sonoita, Arizona, knows the value of transparency at the dinner table.
Every piece of meat from Vera Earl Ranch is hyper-local. The premium beef is born, bred, fed, and finished directly at the ranch. The cattle are grass-raised and grain-finished with a 21-day dry age. Traditions maintain this high standard: ranching is done by horseback and there is respect for an entire ecosystem.
Working in tandem with the land and taking care of cattle from a larger perspective means a reciprocal benefit for customers, community, and business. The result is high-choice or prime-quality beef with the most flavorful and tender bite.
Read our June 2023 article “Experiencing the Flavorful Traditions of Vera Earl Ranch.”
For more information about Vera Earl Ranch, visit veraearlranch.com, call (520) 455-9317, or send over an email to beef@veraearlranch.com. Vera Earl Ranch is a Tucson Foodie Restaurant Partner.
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Article written by:
Matt Sterner
More about MattAt a very young age, Matt Sterner was gifted with the artistic ability to masterfully roll a burrito to the highest of standards, but the wrapped medley of delicious innards wasn’t his first love. Matt’s first true love was a combination of reading, writing, and creating. He grew up reading comics, the ingredients list of his shampoo and conditioner bottles, choose-your-own-adventure books, and the Scrabble dictionary — something he found useful when challenging his grandmother to a game.
He attended college at New Mexico State University and graduated with a degree in Digital Filmmaking. One of his favorite classes was screenwriting because he became responsible for the story’s birth before it came to life on-screen. After school, Matt took on numerous positions at a local television station in Tucson. From dealing out stories about heartbreak to producing “fluffier” content for a lifestyle broadcast, he learned what it takes to adapt to the many emotions the world of media can stir. Since 2017, Matt has dabbled in the culinary world of Tucson as well as San Diego, California from time to time.
If you’re in the mood for strange stories, head over to his pride and joy, wonkytimes.com. And in case you’re curious — yes, after all of this time, he still manages to roll a killer burrito.
