This campaign is brewin’ all month-long.
Copper Brothel Brewery in Sonoita is hosting its “S.M.A.S.H. for Stache IPA benefitting Brain Cancer Research” event all throughout the month of May.
The brewery is donating $1 from each pour to benefit StacheStrong, a 501(c)3 nonprofit organization devoted to raising funds and awareness for brain cancer research.
The beer, which is tasty enough to get your mustache in a twist, is the S.M.A.S.H for Stache IPA. It’s a west coast IPA made with Galaxy and Mosaic hops. It’ll be released on Saturday, May 1, and will be solely available at their Sonoita taproom.
Copper Brothel Brewery is one of two breweries representing Arizona in the nationwide beer collaboration, with nearly 200 breweries in total participating in the #BrewStacheStrong campaign across the country.
The campaign hits especially close to heartstrings for members of the Copper Brothel family. Just last year, they lost uncle and family member, Mark Wolicki, and grandma and loved one, Mary Jo Jesser.
The release of the new S.M.A.S.H. for Stache IPA will look very different from the brewery’s previous releases because it’s the first time since opening their doors in 2018, a male will grace the tap list. What this means is that the brewery typically names each of its beers after women to “highlight Arizona’s history and showcase the unspoken contribution women played in building the Wild West.”
“Being in a position to not only provide hope for families and patients diagnosed with brain cancer, but also serve as a catalyst for change by collaborating with Copper Brothel Brewery to raise significant funds and awareness for brain cancer research is something I’m truly passionate about,” said Colin Gerner, President and co-founder of StacheStrong.
Copper Brothel Brewery is located at 3112 AZ-83, Sonoita, AZ 85637. For more information, visit copperbrothelbrewery.com.
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Article written by:
Matt Sterner
More about MattAt a very young age, Matt Sterner was gifted with the artistic ability to masterfully roll a burrito to the highest of standards, but the wrapped medley of delicious innards wasn’t his first love. Matt’s first true love was a combination of reading, writing, and creating. He grew up reading comics, the ingredients list of his shampoo and conditioner bottles, choose-your-own-adventure books, and the Scrabble dictionary — something he found useful when challenging his grandmother to a game.
He attended college at New Mexico State University and graduated with a degree in Digital Filmmaking. One of his favorite classes was screenwriting because he became responsible for the story’s birth before it came to life on-screen. After school, Matt took on numerous positions at a local television station in Tucson. From dealing out stories about heartbreak to producing “fluffier” content for a lifestyle broadcast, he learned what it takes to adapt to the many emotions the world of media can stir. Since 2017, Matt has dabbled in the culinary world of Tucson as well as San Diego, California from time to time.
If you’re in the mood for strange stories, head over to his pride and joy, wonkytimes.com. And in case you’re curious — yes, after all of this time, he still manages to roll a killer burrito.
