The team behind Tucson Tamale Company is in the process of rolling out a brand-new packaging design for all of its products — Tucson Foods. The updated packaging came about after listening to consumer feedback.
Also, Sherry and Todd Martin want to ensure consistency across a range of new product lines.
“The decision to revamp our packaging was a dynamic one, considerate of our history, the company’s future, and also consumer shopping behavior,” said Sherry, co-founder of Tucson Foods and Tucson Tamale.
The new name, Tucson Foods, is only going to be on the brand’s packaging — the storefront at 7286 N. Oracle Rd. will remain as Tucson Tamale Market.
The visual changes are arriving as the brand premiers two new items (Tamale Bites and Fresh Pourable Salsas) alongside their beloved hand-rolled frozen tamales.
The Tucson Foods packaging’s color scheme was inspired by Mexican folk art and the Sonoran Desert culture. “Our goal was to offer packaging that communicates our focus on flavor, our Mexican-American roots, and that we’re a company about ease and convenience,” Sherry added.
The release of new packaging will be a gradual process so you can expect to see the new design on shelves anytime between right now into the following year. Hey, maybe snag one of the original packages, preserve it inside a glass case, and then sell it on eBay in 10 years!
Tucson Foods is located at 7286 N. Oracle Rd. For more information, visit tucsonfoods.com. If you’re looking for more places to find tamales in Tucson, check out our interactive guide.
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Article written by:
Matt Sterner
More about MattAt a very young age, Matt Sterner was gifted with the artistic ability to masterfully roll a burrito to the highest of standards, but the wrapped medley of delicious innards wasn’t his first love. Matt’s first true love was a combination of reading, writing, and creating. He grew up reading comics, the ingredients list of his shampoo and conditioner bottles, choose-your-own-adventure books, and the Scrabble dictionary — something he found useful when challenging his grandmother to a game.
He attended college at New Mexico State University and graduated with a degree in Digital Filmmaking. One of his favorite classes was screenwriting because he became responsible for the story’s birth before it came to life on-screen. After school, Matt took on numerous positions at a local television station in Tucson. From dealing out stories about heartbreak to producing “fluffier” content for a lifestyle broadcast, he learned what it takes to adapt to the many emotions the world of media can stir. Since 2017, Matt has dabbled in the culinary world of Tucson as well as San Diego, California from time to time.
If you’re in the mood for strange stories, head over to his pride and joy, wonkytimes.com. And in case you’re curious — yes, after all of this time, he still manages to roll a killer burrito.
