(Photo courtesy of Miss Saigon)

Miss Saigon Announces Grand Opening Date For New Downtown Location

March 27, 2024
By Matt Sterner

The Ma Family, in partnership with Tucson Electric Power, Rio Nuevo, Engel & Volkers, and PICOR, is pleased to announce that Miss Saigon will open its new location on Monday, April 8 at 11 a.m. 

If you’re not familiar with the location it’s on the ground floor of the TEP Building at 88 E. Broadway Blvd.

The new spot will feature the Vietnamese cuisine you’ve grown to love since the year 2000. Additionally, they’ll be serving an updated drink menu behind the bar, new menu items, and spacious, comfortable dining areas both inside and on the patio.

“It has taken a lot of blood, sweat, and tears over the years,” said Bao Ma, co-owner of Miss Saigon. “But with our commitment to community, family unity, and our treasured partnered friendships, the Ma Family has again been blessed with yet another opportunity at our new location at 88 E. Broadway in the heart of the downtown revitalization corridor.”

a bowl of food on a plate
(Photo courtesy of Miss Saigon)

The Ma Family couldn’t be more excited, as well as everyone else who’s been involved in the move from the former space at 47 N. Sixth Ave.

“This may be the most extraordinary remodel we have seen downtown, certainly the fastest,” said Fletcher McCusker, Chairman of the Rio Nuevo. “It is, in a word, spectacular. Another food destination for downtown, I predict.”

The History of Miss Saigon

In 1984, Vo Ma and Kim Nguyen immigrated to Tucson from Vietnam, seeking a new life of freedom and opportunity for their family. Upon their retirement in 2019, operations of the family enterprise have since been overseen by the three sons Hien, Vinh, and Bao Ma.

The Ma family’s entrepreneurial journey began in 1989 with the Food Spot Market in South Tucson. 

In 2000, the first Miss Saigon was opened near the University of Arizona at 1075 N. Campbell Ave. This location has seen its fair share of ups and downs but has successfully weathered all and is a popular option for students, faculty, and local eaters.

In 2006, the brand expanded to Miss Saigon Bar and Grill, located in Northwest Tucson to great success. Today it serves as a commissary for the entire brand of locations in the Tucson Area. 

In 2012, Miss Saigon Downtown was established in the space that was previously Monkey Burger, owned by Fletcher McCusker president of the Rio Nuevo Board. Miss Saigon had an opportunity to expand into Central Tucson in 2016 — their fourth location at 250 S. Craycroft Rd. It has since been a busy destination for central Tucson and Davis Monthan communities.

Real estate partner and friend Andy Cota is thrilled for the Ma family. “This is a solid look at the Ma Family from outside as it pertains to the business,” he said. “They are humble, dedicated hard workers and have been a part of this giving community for a long time. As a friend myself, and a business associate, it’s been really awesome to see how they have taken this leap of faith and trust in their family and business partners to what could be one of the most beautiful restaurants in Southern Arizona if not the state. I look forward to seeing this space grow and with it, the downtown area as well.”

Beginning on Monday, April 8, the new location will be open 11 a.m. – 9 p.m. on Monday – Thursday, 11 a.m. – 10 p.m. on Friday – Saturday, and noon – 9 p.m. on Sunday.

The newest Miss Saigon is located at 88 E. Broadway Blvd. For more information about the menu and other locations, visit misssaigontucson.com or call (520) 884-4778.

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