In 2019, Serial Grillers owners and brothers Travis and William Miller announced the opening of Toro Loco Tacos Y Burros on 7940 E. Broadway Blvd. Now they’re spreading the delicious grub across the border in Mexico.
The taco and burrito shop quietly opened its doors in Magdalena de Kino, Sonora on Wednesday, March 3.
In late 2020, the Serial Grillers brothers opened up Boulevard BBQ & Fixins — a collaborative move and team effort with David Martin of Red Desert BBQ — and their latest venture in Sonora is an exciting opportunity to test out the concept.
“A few folks have mentioned how our food isn’t authentic, but it was never intended to be,” said Travis Miller.”It is our twist on Mexican food and how it fuses with American food in the U.S. You can find birria and carne asada on most corners here, but our fusion gives them that and more.”
When it comes to making sure the new location is running smoothly, an extension of the family that lives in Mexico is looking over the restaurant and dishing out the goods.
“We were drawn to the idea of doing it in Magdalena de Kino, Sonora because there is already a level of trust,” said Miller. “We opened have seen great support and amazing feedback since opening and we chose this location as the place to expand because we have a support system.”
The crew hopes that this is only the beginning of a possible “test market” and more expansions down the road.
The new restaurant is located 5 de Mayo 302-318, La Industria, 84160 Magdalena de Kino, Sonora, Mexico. For more information, visit torolocotacos.com/mexico. In Tucson, Toro Loco is located at 7940 E. Broadway Blvd. For more information, call (520) 849-8160 or visit torolocotacos.com.
