Just in time for the holidays, City of Tucson workers just finished decorating more than 35 areas of the city with brand-new “America’s Best Mexican Food” signs.
The project is in collaboration with Visit Tucson as a part of the America’s Best Mexican Food campaign — launched in January of this year — introducing a concept that’s well-known to Tucsonans but perhaps new to others: we have the best Mexican cuisine in the U.S.
“These signs will help continue the conversation in highlighting Tucson’s amazing Mexican food,” said Felipe Garcia, President and CEO of Visit Tucson. “Our food isn’t just about the flavors; it’s about honoring the traditions passed down through generations, and sharing that love for authentic, homegrown Mexican cuisine with everyone who visits.”
The campaign also builds on Tucson’s history of culinary prestige after becoming the first UNESCO City of Gastronomy in the U.S. nearly 10 years ago. Time zips by quickly when you’re eatin’ good!
“The City of Tucson takes immense pride in its history, heritage, and culture,” said Kevin Burke, Deputy Director of the City’s Office of Economic Initiatives. “We are fully committed to our partnership with Visit Tucson, championing the America’s Best Mexican Food campaign and reinforcing our food heritage for both residents and visitors.”
In total, 36 signs were distributed equally throughout the city.
The new signs replaced “The Best 23 Miles of Mexican Food” signage previously dispersed through Tucson. Locations include areas like Congress Street and Avenida del Convento, Ajo Way and Mission Road, Broadway Boulevard and Wilmot Road, and Grant Road and Tanque Verde Road.
See if you can spot them all while driving around Tucson!
Guests get a taste for themselves by using the newly launched online passport to go on a self-guided Mexican food trail. Users can check in at participating restaurants via the digital passport for a chance to earn rewards and prizes.
To learn more about Visit Tucson’s America’s Best Mexican Food campaign, visit americasbestmexicanfood.com.
Article written by:
Matt Sterner
More about MattAt a very young age, Matt Sterner was gifted with the artistic ability to masterfully roll a burrito to the highest of standards, but the wrapped medley of delicious innards wasn’t his first love. Matt’s first true love was a combination of reading, writing, and creating. He grew up reading comics, the ingredients list of his shampoo and conditioner bottles, choose-your-own-adventure books, and the Scrabble dictionary — something he found useful when challenging his grandmother to a game.
He attended college at New Mexico State University and graduated with a degree in Digital Filmmaking. One of his favorite classes was screenwriting because he became responsible for the story’s birth before it came to life on-screen. After school, Matt took on numerous positions at a local television station in Tucson. From dealing out stories about heartbreak to producing “fluffier” content for a lifestyle broadcast, he learned what it takes to adapt to the many emotions the world of media can stir. Since 2017, Matt has dabbled in the culinary world of Tucson as well as San Diego, California from time to time.
If you’re in the mood for strange stories, head over to his pride and joy, wonkytimes.com. And in case you’re curious — yes, after all of this time, he still manages to roll a killer burrito.
