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Food truck “Soy Cholo” opens in March with a Mexican take on takoyaki, pho & more

Food truck “Soy Cholo” opens in March with a Mexican take on takoyaki, pho & more

Feb 12, 20202 min read

When it comes to Asian-Mexican cuisine, Korea has enjoyed most of the spotlight. With Roy Choi of Kogi as one of the pioneers, kimchi tacos worked their way into menus across the country. However, other Asian cuisines offer untapped potential. Chef Armando Duarte plans to explore that frontier with a Pan-Asian take on Mexican cuisine in his upcoming food truck, Soy Cholo.

The name embraces cholo culture while offering a play on words. Soy refers to the soybean ubiquitous in East Asian cuisine but also means “I am” in Spanish.

Photo courtesy of Soy Cholo
Tamal-yaqi ay Soy Cholo Food Truck (Photo courtesy of Soy Cholo)

“Growing up my family [was] big on Chinese food and [I] fell in love with it at an early age and then started getting into Japanese, Vietnamese, and Thai food,” Duarte said. “I would also experiment with combining Mexican and Asian style ingredients together for my family. So basically the name Soy Cholo [says]: I am a cholo and proud of it. Both cultures share some ingredients that are the same or very close to each other and some cooking techniques as well.”

Furthermore, Duarte has been involved in Tucson’s lowrider community—he has owned a couple of lowriders and has been featured in Lowrider magazine and lowrider videos.

The menu

Soy Cholo’s tacos are topped with cilantro, onions, spicy mayo, and eel sauce. Chicken is marinated in an orange juice, soy, and ginger marinade, while carne asada is marinated in traditional seasoning along with ginger and sesame oil. Slow-roasted pork and tofu will also be available as taco fillings.

Vietnamese cuisine gets a nod with the Pho-Rito, which offers your choice of protein with rice noodles, cilantro, basil, bean sprouts, and hoisin sauce wrapped in a 14-inch tortilla.

https://www.instagram.com/p/B6gBcgJlhEB/

Japan’s takoyaki takes a Mexican turn here; it’s made with corn masa and shrimp instead of the traditional wheat-based batter and octopus.

Tucson’s beloved Sonoran hot dog will also have a twist; Duarte’s version features a bacon-wrapped hot dog topped with piña pico, ginger, eel sauce, and spicy mayo. Additional creative specials will be regularly available, starting at $6.

Beverage options include Mexican sodas and East Asian sodas. During warmer months, Soy Cholo will also offer a Mexican version of Thai tea.

Where to find them

The food truck is not yet serving the streets, but Duarte hopes to be up and running within the first couple of weeks of March. While they are in search of a permanent spot either on the south or west side of town, they are also teaming up with some local food truck rallies. One of their first bookings is 9 a.m. – 2 p.m. on April 4 at Speedway Boulevard and Pantano Road.

Keep up with Soy Cholo on Instagram.

Article written by:

Jackie Tran

Jackie Tran is a Tucson-based food writer, photographer, culinary educator, and owner-chef of the now-closed food truck Tran’s Fats. Although he is best known locally for his work for Tucson Foodie, his work has also appeared in publications such as Bon Appétit, National Geographic, and the New York Times.

An adventurous foodie, he enjoys culinary experiences ranging from seasonal omakase to sloppily devouring green chili patty melts in his car afterhours. His favorite foods include aguachile, garlic noodles, and leftover fried chicken illuminated by the fridge light. His favorite drinks include morning micheladas, fireside imperial stouts, candle-lit negroni, and grassy mezcales.

Outside of food, he also loves playing musical instruments, karaoke, Tetris, Super Smash Bros. Melee, and petting Addie’s dog Spaghetti.

If you’d like to stalk him, visit his Instagram @jackie_tran_ or jackietran.com.

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@Tortillaschiwas is currently in its soft opening at 914 N. Grande Ave. in Barrio Hollywood, inside the former Grande Tortilla Factory.

Phoenix restaurateurs Armando Hernandez and chef Nadia Holguin, a James Beard-nominated duo originally from Chihuahua, Mexico, are behind the restaurant.

Tortillas Chiwas is currently open Thursdays through Saturdays from 5–10 pm with 38 seats. Reservations are available on OpenTable.

Photos by @tortillaschiwas 
Read @jackie_tran_’s article on Tucsonfoodie.com

#tucsonfoodie #tucsonnews@Tortillaschiwas is currently in its soft opening at 914 N. Grande Ave. in Barrio Hollywood, inside the former Grande Tortilla Factory. Phoenix restaurateurs Armando Hernandez and chef Nadia Holguin, a James Beard-nominated duo originally from Chihuahua, Mexico, are behind the restaurant. Tortillas Chiwas is currently open Thursdays through Saturdays from 5–10 pm with 38 seats. Reservations are available on OpenTable. Photos by @tortillaschiwas Read @jackie_tran_’s article on Tucsonfoodie.com #tucsonfoodie #tucsonnews
After 4pm, @Talegacoffee at 177 N. Church Ave. transforms into @_Velvetcowboy, serving cocktails, tapas, and late-night bar energy. Velvet Cowboy’s grand opening is Oct. 16, with upcoming events including drag brunches, DJs, and live music.🪩

This weekend’s hours are Saturday from 2pm to midnight and Sunday from noon to 10pm. Featured in this video is the Chilte(penis) martini special, made with chiltepin vodka, agua de chiltepin, and pickle juice, available until they sell out.🍸

“Opening this place feels a little surreal. To now have a space where we can bring together coffee, food, art, booze, and all the weird things we love feels like a reflection of how far we’ve come.” —Tyler Melo 

Read @jackie_tran_’s article on Tucsonfoodie.com

#tucsonnewsAfter 4pm, @Talegacoffee at 177 N. Church Ave. transforms into @_Velvetcowboy, serving cocktails, tapas, and late-night bar energy. Velvet Cowboy’s grand opening is Oct. 16, with upcoming events including drag brunches, DJs, and live music.🪩 This weekend’s hours are Saturday from 2pm to midnight and Sunday from noon to 10pm. Featured in this video is the Chilte(penis) martini special, made with chiltepin vodka, agua de chiltepin, and pickle juice, available until they sell out.🍸 “Opening this place feels a little surreal. To now have a space where we can bring together coffee, food, art, booze, and all the weird things we love feels like a reflection of how far we’ve come.” —Tyler Melo Read @jackie_tran_’s article on Tucsonfoodie.com #tucsonnews
@Tucsondoobie’s infused dinner series returns Sunday, Sept. 20, with chefs @chefmattlove and @chefroselena!🌿

The five-course dinner features playful takes on familiar favorites, including carne asada frites, a Sonoran hot dog-inspired tarte tatin, and a Gansito-inspired chocolate dessert.

The dinner runs from 6–9 pm near downtown Tucson. Tickets include the five-course meal, mocktails, sponsor experiences, a gift bag, and @tucsonprimeleaf product samples.

🎟️ Doobie members: $110
🎟️ Non-members: $150

The exact location will be emailed to ticket holders before the event. Membership is available during checkout.

🔗 in bio

MENU

COURSE 1 / AMUSE-BOUCHE 
*“Yu-Tang Crab Ain’t Nuthin To F*** Wit!*
-Goat/C.R.E.A.M. Cheese Crab Rangoons
-Taki Powder
-“Yu-Tang” Sauce (Yuzu Sweet & Sour)
-Orange Ash
-Green Onion Curls

COURSE 2 / APPETIZER 
*Purple Haze Carne Asada Frites*
-Smoked Coffee Guallijo Tri-Tip
-Melted Oaxaca
-Savory Avocado Mousse
-Purple Potato Shoestring Frites
-Heirloom Tomatoes
-Pickled Onion Powder

COURSE 3 / PALATE CLEANSER
*Agua-CHILL-e Slushie”* 
-Cucumber Serrano Granita
-Caramelized Chamoy Bowl
-Tajin
-Infused Mint/Basil Oil

COURSE 4 / MAIN ENTREE 
*Sonoran Dog(ish) Tarte Tatin*
-Beef Franks
-Mexican Coke Glazed Bacon
-Carmelized Shallots
-Refried Beans
-“Bolilo Style” Tarte Crust
-Jalapeño Mustard Crema
-Cherry Tomatoes
-Smoked Chile Guero

COURSE 5 / DESSERT
*Gansito à la Mode*
-Chocolate-glazed gâteau,
-Strawberry confit,
-Toasted marshmallow mousse,
-Mexican vanilla semifreddo
-Chocolate crisp.

Photo by @dalton.voss 
#tucsonlocal #tucsonevents@Tucsondoobie’s infused dinner series returns Sunday, Sept. 20, with chefs @chefmattlove and @chefroselena!🌿 The five-course dinner features playful takes on familiar favorites, including carne asada frites, a Sonoran hot dog-inspired tarte tatin, and a Gansito-inspired chocolate dessert. The dinner runs from 6–9 pm near downtown Tucson. Tickets include the five-course meal, mocktails, sponsor experiences, a gift bag, and @tucsonprimeleaf product samples. 🎟️ Doobie members: $110 🎟️ Non-members: $150 The exact location will be emailed to ticket holders before the event. Membership is available during checkout. 🔗 in bio MENU COURSE 1 / AMUSE-BOUCHE *“Yu-Tang Crab Ain’t Nuthin To F*** Wit!* -Goat/C.R.E.A.M. Cheese Crab Rangoons -Taki Powder -“Yu-Tang” Sauce (Yuzu Sweet & Sour) -Orange Ash -Green Onion Curls COURSE 2 / APPETIZER *Purple Haze Carne Asada Frites* -Smoked Coffee Guallijo Tri-Tip -Melted Oaxaca -Savory Avocado Mousse -Purple Potato Shoestring Frites -Heirloom Tomatoes -Pickled Onion Powder COURSE 3 / PALATE CLEANSER *Agua-CHILL-e Slushie”* -Cucumber Serrano Granita -Caramelized Chamoy Bowl -Tajin -Infused Mint/Basil Oil COURSE 4 / MAIN ENTREE *Sonoran Dog(ish) Tarte Tatin* -Beef Franks -Mexican Coke Glazed Bacon -Carmelized Shallots -Refried Beans -“Bolilo Style” Tarte Crust -Jalapeño Mustard Crema -Cherry Tomatoes -Smoked Chile Guero COURSE 5 / DESSERT *Gansito à la Mode* -Chocolate-glazed gâteau, -Strawberry confit, -Toasted marshmallow mousse, -Mexican vanilla semifreddo -Chocolate crisp. Photo by @dalton.voss #tucsonlocal #tucsonevents
@Talegacoffee at 177 N. Church Ave. transforms into @_Velvetcowboy after 4 pm, bringing cocktails, tapas, disco lights, and a lively bar atmosphere to the same space. The dual concept comes from the team behind Talega Coffee Co., with coffee and scratch-made breakfast and lunch served during the day, followed by happy hour and bar service at night.

Velvet Cowboy’s grand opening is Oct. 16, with upcoming events including drag brunches, DJs, and live music.🪩 

“Opening this place feels a little surreal. To now have a space where we can bring together coffee, food, art, booze, and all the weird things we love feels like a reflection of how far we’ve come.” —Tyler Melo 

Photos courtesy of @_velvetcowboy 
Read @jackie_tran_’s article on Tucsonfoodie.com

#tucsonnews@Talegacoffee at 177 N. Church Ave. transforms into @_Velvetcowboy after 4 pm, bringing cocktails, tapas, disco lights, and a lively bar atmosphere to the same space. The dual concept comes from the team behind Talega Coffee Co., with coffee and scratch-made breakfast and lunch served during the day, followed by happy hour and bar service at night. Velvet Cowboy’s grand opening is Oct. 16, with upcoming events including drag brunches, DJs, and live music.🪩 “Opening this place feels a little surreal. To now have a space where we can bring together coffee, food, art, booze, and all the weird things we love feels like a reflection of how far we’ve come.” —Tyler Melo Photos courtesy of @_velvetcowboy Read @jackie_tran_’s article on Tucsonfoodie.com #tucsonnews