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Why downtown brewery Pueblo Vida has us glued to their social media

Why downtown brewery Pueblo Vida has us glued to their social media

Aug 14, 20193 min read

If you haven’t sampled one of the local brews at Pueblo Vida Brewing Company, run, don’t walk.

The local brewery and taproom, located at 115 E. Broadway Blvd., has captured the hearts of refined beer drinkers and outdoor enthusiasts alike.

We (Tucson Foodie staff) have, at one time or another, each waited for a flavor-infusion release by checking @pueblovida, gawked at the beautiful beer presentation, and planned our afternoons accordingly.

Want to know what else?

We thought so. Here’s some behind-the-scenes trivia for you to rattle off the next time you crack open a cold one with friends (especially if you are curating a photo with one of their cans).

How old?

The PV building was built in 1918 — over 100 years old. Say what?

Pueblo Vida Space Under Construction
Pueblo Vida Space Under Construction
The rafters were “grown” in Tucson

Well, the trees used to make the taproom rafters are Mount Lemmon pine.

https://www.instagram.com/p/Bw0FpIYh_tq/

And the rest of the taproom? The tables and shelves are made from recycled wood; the lights are sourced from a power plant in Washington State.

Secret screen time

Looking to view a University of Arizona game or history-making championship, such as a World Cup game?

Pueblo Vida has hidden TVs that are only visible during special games. Who would’ve known?

https://www.instagram.com/p/Bx5bLPlBI4i/

A nod to sustainability

Using suppliers that re-charge ground water and make a positive environmental impact on our region is a step in the right direction. If you head to their social media, you can keep up with their sustainable efforts and ventures.

https://www.instagram.com/p/Bz3JZUKBc2L/

And all that spent grain, from the brewing process, is donated to a local farm. Recycle, up-cycle, sustain!

Weekly infusion drop

A new beer infusion is crafted every Tuesday. But how? A unique ingredient is added to one of the beers on tap in only one keg (and it usually runs out by Tuesday night). So, if you want to try it, keep tabs on their Instagram or Facebook, and head over when they open at 4 p.m.

Recent infusions included Pomegranate + Coconut Circuitous Double IPA, Cherry Limeade Monswoon IPA, and Peaches ‘n Cream Ecotone Double IPA.

https://www.instagram.com/p/B0i96m7hoG7/

Pints & Poses

Pints & Poses, a beer and yoga experience, started the first Sunday that they opened the brewery to the public and has taken place ever since. The hour long yoga class starts at 10:30 a.m. and ends with a pint of beer for only $5. The teachers, representing various yoga studios around Tucson, rotate weekly.

Join in, stretch, and drink up!

https://www.instagram.com/p/BwIWeUBjZpz/

Those cans though

Local designer, Ryan Tryate of Saywells Design, has designed every can. By the end of 2019, he will have created over 100 unique designs. Wowser.

You’ll find images with the iconic cans in a variety of wilderness locations online. They sure do travel.

Cans of beer from Pueblo Vida Brewing Co. (Credit: Jackie Tran)
Cans of beer from Pueblo Vida Brewing Co. (Credit: Jackie Tran)

Ready to support local and crack open a (gorgeous) can? Us, too.

Pueblo Vida taproom is located at 115 E. Broadway Blvd. For more information, visit pueblovidabrewing.com (or stalk them on Facebook and/or Instagram).

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Article written by:

Kate Severino

Kate Severino

More about Kate
Kate hails from South Africa. Yes, you read correctly. After wrestling lions and riding elephant-back, she finds herself in the desert. Feel free to charm her with mimosas anytime.

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#tucsonaz #tucsonfoodie #downtowntucsonNow open in downtown Tucson: @gibsonmarkettucson🙌 Coming soon: @pearlloungetucson 11 S 6th Ave, Tucson, AZ #tucsonaz #tucsonfoodie #downtowntucsonFoodie Dinner at @Sonoranhouse_samhughes! 

Executive Chef @Culinarycowboy86d showcased delicious new dishes while guests enjoyed tastings and shared feedback. Thank you to Chef Gabby, @sonoranhouse_samhughes, and everyone who joined us!🥂

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#tucsonaz #tucsonfoodieFoodie Dinner at @Sonoranhouse_samhughes! Executive Chef @Culinarycowboy86d showcased delicious new dishes while guests enjoyed tastings and shared feedback. Thank you to Chef Gabby, @sonoranhouse_samhughes, and everyone who joined us!🥂 Want in on more foodie experiences? Here’s what Tucson Foodie Members get: • $6,000+ in gift cards & perks • Free monthly Foodie Hours • Exclusive R&D dinners • Festival discounts • Help keep Tucson Foodie free #tucsonaz #tucsonfoodieItalian Week runs now through July 19 as part of 12 Weeks of Foodie Summer!🍝🍕 

Support Tucson’s classic and modern Italian restaurants, then upload your receipt at summer.tucsonfoodie.com for a chance to win weekly prizes and the grand prize at the end of August.

🎉 Week 5 Winners
• Libby: $50 North Italia gift card
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Italian Week Deal: @reneestucson is offering buy one, get one 50% off (equal or lesser value) for dine-in or takeout. Just mention you’re a Tucson Foodie fan. Exclusions apply.

🏆 This Week’s Prizes
• $50 @fentonellispizzeria gift card
• $100 Visa gift card
• $75 @carusositalian gift card
• $20 @ghinisfrenchcaffe gift card
• $50 @miramontetucson gift card
• $50 @localetucson gift card
• @desertmuseum passes 

More details in bioItalian Week runs now through July 19 as part of 12 Weeks of Foodie Summer!🍝🍕 Support Tucson’s classic and modern Italian restaurants, then upload your receipt at summer.tucsonfoodie.com for a chance to win weekly prizes and the grand prize at the end of August. 🎉 Week 5 Winners • Libby: $50 North Italia gift card • Keely: America’s Best Mexican Food Festival tickets • arts_primacy_2c: 4 Cool Summer Nights passes • Donita3000: $20 Ghini’s French Caffe gift card • Nancy & Gabriella: $100 Visa gift cards Italian Week Deal: @reneestucson is offering buy one, get one 50% off (equal or lesser value) for dine-in or takeout. Just mention you’re a Tucson Foodie fan. Exclusions apply. 🏆 This Week’s Prizes • $50 @fentonellispizzeria gift card • $100 Visa gift card • $75 @carusositalian gift card • $20 @ghinisfrenchcaffe gift card • $50 @miramontetucson gift card • $50 @localetucson gift card • @desertmuseum passes More details in bio@Theironcheftucson returns to Desert Diamond Casino Sahuarita this Saturday, July 18!

Two-time reigning champion @chef_antbanks of @obonsushi is back to defend his title against AJ Mortazavi of @barnyard_az, winner of the 2026 Meet the Chefs competition. Once the secret ingredient is revealed, both chefs will race against the clock to create dishes judged on taste, creativity, and presentation. 

The event begins with the Culinary Experience from 1 to 4 p.m., featuring three hours of food and drink sampling, cooking demos, and classes, followed by the live Iron Chef Competition from 5 to 8 p.m. This is a 21+ event. 

More details and tickets at Tucsonfoodie.com🏆🎉@Theironcheftucson returns to Desert Diamond Casino Sahuarita this Saturday, July 18! Two-time reigning champion @chef_antbanks of @obonsushi is back to defend his title against AJ Mortazavi of @barnyard_az, winner of the 2026 Meet the Chefs competition. Once the secret ingredient is revealed, both chefs will race against the clock to create dishes judged on taste, creativity, and presentation. The event begins with the Culinary Experience from 1 to 4 p.m., featuring three hours of food and drink sampling, cooking demos, and classes, followed by the live Iron Chef Competition from 5 to 8 p.m. This is a 21+ event. More details and tickets at Tucsonfoodie.com🏆🎉

Tag us @TUCSONFOODIE in your food adventures!