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Thirsty Thursday: March Madness and New Beers at Pueblo Vida

Thirsty Thursday: March Madness and New Beers at Pueblo Vida

Mar 13, 20252 min read

March Madness is that magical time of year when brackets get busted, underdogs become legends, and the term “buzzer-beater” is often used.

If you’re looking for a different kind of buzz, Pueblo Vida Brewing at 115 E. Broadway Blvd. has some new brews to pair with the Big 12 Tournament and beyond.

“Join us in the taproom now through Saturday the 15th for the start of the Big 12 Tournament games! The taproom TVs will be tuned in to a variety of both women’s and men’s games, we’ll have pitchers for the whole table, and an exciting atmosphere. Stay up to date with our socials for Cats’ game times as they’re announced! Plus, mark your calendar for Selection Sunday (March 16), when you will have the chance to fill out a March Madness bracket to win prizes.”

So, there you have it — bear down at Pueblo Vida this March Madness! Here are a couple of new beers to try as well.

Recurrent

West Coast IPA with Galaxy & HBC 638
Recurrent - West Coast IPA (Photo courtesy of Pueblo Vida Brewing)
Recurrent – West Coast IPA (Photo courtesy of Pueblo Vida Brewing)

“The perfect accompaniment for all of your outdoor explorations! The combination of our favorite hops makes this beer refreshing with flavors of fresh-squeezed OJ, tropical pineapple, and citrus zest.”

  • ABV: 7%
  • 16-ounce four-packs
  • On draft

Outside Adventure

Hazy IPA with Galaxy, Strata, Citra & Mosaic Hops
Outside Adventure - Hazy IPA (Photo courtesy of Pueblo Vida Brewing)
Outside Adventure – Hazy IPA (Photo courtesy of Pueblo Vida Brewing)

“The perfect accompaniment for all of your outdoor explorations!  The combination of our favorite hops makes this beer refreshing with flavors of fresh-squeezed OJ, tropical pineapple, and citrus zest.”

  • ABV: 6.5%
  • 16-ounce four-packs
  • On draft
In Other News…

Friday, March 14 is Pi Day (3.14) and the brewery is celebrating in the taproom with local hand pies freshly made by Rosebud Bakery.

“Snag one while you can, as we will only have a limited supply!”

The following flavors will be available:

  • Roasted Berry – vanilla bean roasted berries nestled in Rosebud’s all-butter wholegrain pie crust
  • Caramelized Pineapple – handmade caramelized pineapple filling wrapped in the same rich, flaky crust
Pi Day at the taproom with Rosebud Bakery (Photo courtesy of Pueblo Vida Brewing)
Pi Day at the taproom with Rosebud Bakery (Photo courtesy of Pueblo Vida Brewing)

Plus, they’ll be tapping a special Pi Day-inspired beer infusion. They’ll only have one keg to enjoy, so swing by and give it a try before it’s gone.

Pueblo Vida Brewing Company is located at 115 E. Broadway Blvd. For more information, visit pueblovidabrewing.com.  

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Article written by:

Matt Sterner

Matt Sterner

More about Matt

At a very young age, Matt Sterner was gifted with the artistic ability to masterfully roll a burrito to the highest of standards, but the wrapped medley of delicious innards wasn’t his first love. Matt’s first true love was a combination of reading, writing, and creating. He grew up reading comics, the ingredients list of his shampoo and conditioner bottles, choose-your-own-adventure books, and the Scrabble dictionary — something he found useful when challenging his grandmother to a game.

He attended college at New Mexico State University and graduated with a degree in Digital Filmmaking. One of his favorite classes was screenwriting because he became responsible for the story’s birth before it came to life on-screen. After school, Matt took on numerous positions at a local television station in Tucson. From dealing out stories about heartbreak to producing “fluffier” content for a lifestyle broadcast, he learned what it takes to adapt to the many emotions the world of media can stir. Since 2017, Matt has dabbled in the culinary world of Tucson as well as San Diego, California from time to time.

If you’re in the mood for strange stories, head over to his pride and joy, wonkytimes.com. And in case you’re curious — yes, after all of this time, he still manages to roll a killer burrito.

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José Contreras, chef and owner of @Ameliastucson, is headed to New York City to cook alongside chef Alam Méndez of Washington, D.C.‘s Apapacho Taqueria for a collaborative dinner at the James Beard Foundation’s Platform at Pier 57.

The Aug. 11 dinner will celebrate the culinary traditions of Sonora and Oaxaca through a multi course menu centered on heirloom corn, traditional masa, and coastal flavors. Guests will also enjoy a cocktail reception, Mijenta Tequila pairings, and a Q&A with both chefs. The event begins at 6:30 pm at @Pier57.nyc. Tickets are $210 for dining table seats and $250 for the chef’s counter, and are available now at Jamesbeard.org.

Congratulations to @Chefjosetucson on another incredible milestone!🎉

Read @Jackie_tran_’s article on Tucsonfoodie.com

#tucsonaz #tucsonnewsJosé Contreras, chef and owner of @Ameliastucson, is headed to New York City to cook alongside chef Alam Méndez of Washington, D.C.‘s Apapacho Taqueria for a collaborative dinner at the James Beard Foundation’s Platform at Pier 57. The Aug. 11 dinner will celebrate the culinary traditions of Sonora and Oaxaca through a multi course menu centered on heirloom corn, traditional masa, and coastal flavors. Guests will also enjoy a cocktail reception, Mijenta Tequila pairings, and a Q&A with both chefs. The event begins at 6:30 pm at @Pier57.nyc. Tickets are $210 for dining table seats and $250 for the chef’s counter, and are available now at Jamesbeard.org. Congratulations to @Chefjosetucson on another incredible milestone!🎉 Read @Jackie_tran_’s article on Tucsonfoodie.com #tucsonaz #tucsonnewsItalian Week starts today, and we’re sharing this sweet video of @Spaghettioftucson doing what she did best: bringing smiles to everyone around her.

Our hearts are with her family today. We’ll love you and miss you forever, Spaghetti.❤️‍🩹🐶Italian Week starts today, and we’re sharing this sweet video of @Spaghettioftucson doing what she did best: bringing smiles to everyone around her. Our hearts are with her family today. We’ll love you and miss you forever, Spaghetti.❤️‍🩹🐶Italian Week starts today and runs through July 19 as part of 12 Weeks of Foodie Summer!🍝

Support Tucson’s classic and modern Italian restaurants, then upload your receipt at summer.tucsonfoodie.com for a chance to win weekly prizes and the grand prize at the end of August.

🎉 Week 5 Winners
• Libby: $50 North Italia gift card
• Keely: America’s Best Mexican Food Festival tickets
• arts_primacy_2c: 4 Cool Summer Nights passes
• Donita3000: $20 Ghini’s French Caffe gift card
• Nancy & Gabriella: $100 Visa gift cards

Italian Week Deal: @reneestucson is offering buy one, get one 50% off (equal or lesser value) for dine-in or takeout. Just mention you’re a Tucson Foodie fan. Exclusions apply.

🏆 This Week’s Prizes
• $50 @fentonellispizzeria gift card
• $100 Visa gift card
• $75 @carusositalian gift card
• $20 @ghinisfrenchcaffe gift card
• $50 @miramontetucson gift card
• $50 @localetucson gift card
• @desertmuseum passes 

More details in bio!Italian Week starts today and runs through July 19 as part of 12 Weeks of Foodie Summer!🍝 Support Tucson’s classic and modern Italian restaurants, then upload your receipt at summer.tucsonfoodie.com for a chance to win weekly prizes and the grand prize at the end of August. 🎉 Week 5 Winners • Libby: $50 North Italia gift card • Keely: America’s Best Mexican Food Festival tickets • arts_primacy_2c: 4 Cool Summer Nights passes • Donita3000: $20 Ghini’s French Caffe gift card • Nancy & Gabriella: $100 Visa gift cards Italian Week Deal: @reneestucson is offering buy one, get one 50% off (equal or lesser value) for dine-in or takeout. Just mention you’re a Tucson Foodie fan. Exclusions apply. 🏆 This Week’s Prizes • $50 @fentonellispizzeria gift card • $100 Visa gift card • $75 @carusositalian gift card • $20 @ghinisfrenchcaffe gift card • $50 @miramontetucson gift card • $50 @localetucson gift card • @desertmuseum passes More details in bio!The Mercado District is one of Tucson’s best places to eat, drink, shop, and stroll, all in one stop.🐶❤️

Home to Mercado San Agustín, the MSA Annex, The Monier, and the upcoming Bautista development, there’s always something new to explore. Grab a bite, browse local shops, enjoy the open-air courtyards (they’re dog-friendly!), or hop on the free Sun Link streetcar, which stops right at the Mercado. 

MERCADO SAN AGUSTÍN:
@agustinkitchen 
@seiskitchen 
@prestacoffee 
@laestrella_tucson 
@dolcepastellocakes 
@zumitosjuicebar 
@santacruzriverfm 

MSA ANNEX:
@decibelcoffeeworks 
@kukai___ 
@bosburger__ 
@hidden_hearth 
@rolliestucson 
@westbound_tapandbottle 

THE MONIER:
@wholeslvcepizza 
@81barbersofficial 

Share your favorite stops with us!
More details on Tucsonfoodie.com 

#tucson #tucsonfoodieThe Mercado District is one of Tucson’s best places to eat, drink, shop, and stroll, all in one stop.🐶❤️ Home to Mercado San Agustín, the MSA Annex, The Monier, and the upcoming Bautista development, there’s always something new to explore. Grab a bite, browse local shops, enjoy the open-air courtyards (they’re dog-friendly!), or hop on the free Sun Link streetcar, which stops right at the Mercado. MERCADO SAN AGUSTÍN: @agustinkitchen @seiskitchen @prestacoffee @laestrella_tucson @dolcepastellocakes @zumitosjuicebar @santacruzriverfm MSA ANNEX: @decibelcoffeeworks @kukai___ @bosburger__ @hidden_hearth @rolliestucson @westbound_tapandbottle THE MONIER: @wholeslvcepizza @81barbersofficial Share your favorite stops with us! More details on Tucsonfoodie.com #tucson #tucsonfoodieTwo days at @Hiltonelcon felt like the ultimate staycation. Between the pools, hot spring and cold plunge, water slide, yoga, live music, complimentary bike rentals, and their nostalgic “Summer Rewind” experience, there was always something to do. We never left the resort. 

The highlight at their on-site restaurant, Epazote Kitchen & Cocktails, was the Pollo Con Rajas - perfectly cooked chicken over a rich creamed poblano, onion, and corn mestizaje. And if you’re at their Sundance Café for breakfast, get the pozole. It’s made from a family recipe that became such a guest favorite it earned a permanent spot on the menu. 

Although El Conquistador licenses the Hilton brand, it’s owned and operated by a local company. The culinary team sources much of its meat and produce from Arizona. 

Whether you’re planning a weekend getaway or just looking for an incredible dinner with Catalina Mountain views, this spot is worth adding to your list. 🌵🌞 

#tucsonaz #tucsonfoodieTwo days at @Hiltonelcon felt like the ultimate staycation. Between the pools, hot spring and cold plunge, water slide, yoga, live music, complimentary bike rentals, and their nostalgic “Summer Rewind” experience, there was always something to do. We never left the resort. The highlight at their on-site restaurant, Epazote Kitchen & Cocktails, was the Pollo Con Rajas - perfectly cooked chicken over a rich creamed poblano, onion, and corn mestizaje. And if you’re at their Sundance Café for breakfast, get the pozole. It’s made from a family recipe that became such a guest favorite it earned a permanent spot on the menu. Although El Conquistador licenses the Hilton brand, it’s owned and operated by a local company. The culinary team sources much of its meat and produce from Arizona. Whether you’re planning a weekend getaway or just looking for an incredible dinner with Catalina Mountain views, this spot is worth adding to your list. 🌵🌞 #tucsonaz #tucsonfoodieHow many receipts have you sent in for NEW-TO-ME week?💛

From July 6 through July 12, upload your receipt from ANY local business at summer.tucsonfoodie.com for a chance to win weekly prizes and earn entries toward the 12 Weeks of Foodie Summer grand prize drawing at the end of August. 🔗 in bio. 

ANY LOCAL SPOT COUNTS. 

WEEK 6 WINNERS
Here are the winners from Happy Hour Week:
* Libby wins a $50 gift card to North Italia
* Keely wins a ticket to America’s Best Mexican Food Festival
* arts_primacy_2c wins a four-pack of passes to Cool Summer Nights at the Arizona-Sonora Desert Museum
* donita3000 wins a $20 gift card to Ghini’s French Caffe
* Nancy wins a $100 Visa gift card
* Gabriella wins a $100 Visa gift card 

PRIZES
This week’s prize pool includes:
* Salsa, Taco, and Tequila Challenge tickets
* $100 Visa gift card
* @eljefecatcafe pass
* $20 @ghinisfrenchcaffe 
* @desertmuseum passes

Presenting sponsor: @visittucson
Presented by: @bbb_so_az • @510southtucson • @azwinecollectiveHow many receipts have you sent in for NEW-TO-ME week?💛 From July 6 through July 12, upload your receipt from ANY local business at summer.tucsonfoodie.com for a chance to win weekly prizes and earn entries toward the 12 Weeks of Foodie Summer grand prize drawing at the end of August. 🔗 in bio. ANY LOCAL SPOT COUNTS. WEEK 6 WINNERS Here are the winners from Happy Hour Week: * Libby wins a $50 gift card to North Italia * Keely wins a ticket to America’s Best Mexican Food Festival * arts_primacy_2c wins a four-pack of passes to Cool Summer Nights at the Arizona-Sonora Desert Museum * donita3000 wins a $20 gift card to Ghini’s French Caffe * Nancy wins a $100 Visa gift card * Gabriella wins a $100 Visa gift card PRIZES This week’s prize pool includes: * Salsa, Taco, and Tequila Challenge tickets * $100 Visa gift card * @eljefecatcafe pass * $20 @ghinisfrenchcaffe * @desertmuseum passes Presenting sponsor: @visittucson Presented by: @bbb_so_az • @510southtucson • @azwinecollective

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