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Thirsty Thursday: March Madness and New Beers at Pueblo Vida

March Madness at the taproom (Photo courtesy of Pueblo Vida Brewing)

Thirsty Thursday: March Madness and New Beers at Pueblo Vida

Mar 13, 20252 min read

March Madness is that magical time of year when brackets get busted, underdogs become legends, and the term “buzzer-beater” is often used.

If you’re looking for a different kind of buzz, Pueblo Vida Brewing at 115 E. Broadway Blvd. has some new brews to pair with the Big 12 Tournament and beyond.

“Join us in the taproom now through Saturday the 15th for the start of the Big 12 Tournament games! The taproom TVs will be tuned in to a variety of both women’s and men’s games, we’ll have pitchers for the whole table, and an exciting atmosphere. Stay up to date with our socials for Cats’ game times as they’re announced! Plus, mark your calendar for Selection Sunday (March 16), when you will have the chance to fill out a March Madness bracket to win prizes.”

So, there you have it — bear down at Pueblo Vida this March Madness! Here are a couple of new beers to try as well.

Recurrent

West Coast IPA with Galaxy & HBC 638
Recurrent - West Coast IPA (Photo courtesy of Pueblo Vida Brewing)
Recurrent – West Coast IPA (Photo courtesy of Pueblo Vida Brewing)

“The perfect accompaniment for all of your outdoor explorations! The combination of our favorite hops makes this beer refreshing with flavors of fresh-squeezed OJ, tropical pineapple, and citrus zest.”

  • ABV: 7%
  • 16-ounce four-packs
  • On draft

Outside Adventure

Hazy IPA with Galaxy, Strata, Citra & Mosaic Hops
Outside Adventure - Hazy IPA (Photo courtesy of Pueblo Vida Brewing)
Outside Adventure – Hazy IPA (Photo courtesy of Pueblo Vida Brewing)

“The perfect accompaniment for all of your outdoor explorations!  The combination of our favorite hops makes this beer refreshing with flavors of fresh-squeezed OJ, tropical pineapple, and citrus zest.”

  • ABV: 6.5%
  • 16-ounce four-packs
  • On draft
In Other News…

Friday, March 14 is Pi Day (3.14) and the brewery is celebrating in the taproom with local hand pies freshly made by Rosebud Bakery.

“Snag one while you can, as we will only have a limited supply!”

The following flavors will be available:

  • Roasted Berry – vanilla bean roasted berries nestled in Rosebud’s all-butter wholegrain pie crust
  • Caramelized Pineapple – handmade caramelized pineapple filling wrapped in the same rich, flaky crust
Pi Day at the taproom with Rosebud Bakery (Photo courtesy of Pueblo Vida Brewing)
Pi Day at the taproom with Rosebud Bakery (Photo courtesy of Pueblo Vida Brewing)

Plus, they’ll be tapping a special Pi Day-inspired beer infusion. They’ll only have one keg to enjoy, so swing by and give it a try before it’s gone.

Pueblo Vida Brewing Company is located at 115 E. Broadway Blvd. For more information, visit pueblovidabrewing.com.  

Article written by:

Matt Sterner

Matt Sterner

More about Matt

At a very young age, Matt Sterner was gifted with the artistic ability to masterfully roll a burrito to the highest of standards, but the wrapped medley of delicious innards wasn’t his first love. Matt’s first true love was a combination of reading, writing, and creating. He grew up reading comics, the ingredients list of his shampoo and conditioner bottles, choose-your-own-adventure books, and the Scrabble dictionary — something he found useful when challenging his grandmother to a game.

He attended college at New Mexico State University and graduated with a degree in Digital Filmmaking. One of his favorite classes was screenwriting because he became responsible for the story’s birth before it came to life on-screen. After school, Matt took on numerous positions at a local television station in Tucson. From dealing out stories about heartbreak to producing “fluffier” content for a lifestyle broadcast, he learned what it takes to adapt to the many emotions the world of media can stir. Since 2017, Matt has dabbled in the culinary world of Tucson as well as San Diego, California from time to time.

If you’re in the mood for strange stories, head over to his pride and joy, wonkytimes.com. And in case you’re curious — yes, after all of this time, he still manages to roll a killer burrito.

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@Sonoranrestaurantweek runs through September 13, 2026, offering a variety of prix fixe menus across Tucson.🍝🍕

Where to get pizza & Italian durning Sonoran Restaurant Week:

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#tucsonfoodie #sonoranrestaurantweek@Sonoranrestaurantweek runs through September 13, 2026, offering a variety of prix fixe menus across Tucson.🍝🍕 Where to get pizza & Italian durning Sonoran Restaurant Week: @anello_pizzeria @dominicksrealitalian @doscabezas @fentonellispizzeria @fiammepizza @reillypizza @frescotucson @zio_peppe_az For more details, visit tucsonfoodie.com/srw #tucsonfoodie #sonoranrestaurantweek
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Stop by Asaditos Zulmyta for their grand opening and Central American Independence Day celebration on Sept 12th from 7-10pm! Enjoy free aguas frescas, specials, a DJ, and more. 

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4004 N Stone Ave, Tucson, AZ 

Thanks for having us, @Asaditoszulmyta!@Asaditoszulmyta started with a tent and a grill on Tucson’s south side. Now, a year later, the Salvadoran food stand has grown into a food truck, a Central American market, and a gathering place for Tucson’s Latin American community. Stop by Asaditos Zulmyta for their grand opening and Central American Independence Day celebration on Sept 12th from 7-10pm! Enjoy free aguas frescas, specials, a DJ, and more. Don’t forget to walk over and grab a coffee at @Redcaptaincoffee! 4004 N Stone Ave, Tucson, AZ Thanks for having us, @Asaditoszulmyta!
This year, 18 Mexican restaurants are participating in @sonoranrestaurantweek from September 4-13. Also, National Hispanic Heritage Month begins immediately afterwards on Sunday, September 15.❤️

Here’s the full list, in alphabetical order. 

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Don’t forget to upload your receipts to enter our giveaway🎉

More on Tucsonfoodie.com/srw
Presented by @Visittucson 

#tucsonaz #tucsonfoodieThis year, 18 Mexican restaurants are participating in @sonoranrestaurantweek from September 4-13. Also, National Hispanic Heritage Month begins immediately afterwards on Sunday, September 15.❤️ Here’s the full list, in alphabetical order. @agavehousetucson @ameliastucson @bktacos @bocatucson @buendia.breakfast.lunch @asadataqueria @casadelrioaz @elcharro.cafe @crudamariscos @elmezquitetucson @humo.tucson @lachingadacocina @lafridamexicangrill @laollamexicancafe @nanas_kitchen_2008 @reformatucson @seiskitchen @sonoramoonshine Don’t forget to upload your receipts to enter our giveaway🎉 More on Tucsonfoodie.com/srw Presented by @Visittucson #tucsonaz #tucsonfoodie
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