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Sonoita Named One of the ‘Next Napa Valleys’ by Wine Enthusiast

(Photo courtesy of Los Milics Vineyards)

Sonoita Named One of the ‘Next Napa Valleys’ by Wine Enthusiast

May 29, 20252 min read

Once a quiet farming region in Northern California, Napa Valley transformed over a few short decades into one of the world’s premier wine destinations—complete with high-end tasting rooms, luxury lodging, and millions of annual visitors.

And the so-called “Napa effect” is spreading.

Wine regions across the U.S. are coming into their own, with maturing vineyards and growing tourist appeal. One of the most promising is the Sonoita area, just south of Tucson.

Wine Enthusiast recently unveiled the “five wine regions vying to become the next Napa,” with Sonoita being one of the next great wine destinations to watch.

“Located less than an hour from Tucson, Sonoita is the state’s oldest AVA and has some of the highest vineyards in the country. An elevation of 5,000 feet brings cooler temperatures that provide a welcome respite for both vines and people. With state parks, lakes, grasslands, and epic mountain views, it’s hardly surprising that tourism here has skyrocketed alongside a booming wine scene.”

Tucson Foodie Sonoita-Elgin Wine Passport

The shout-out from Wine Enthusiast couldn’t have come at a better time, too. We, Tucson Foodie, just announced/unveiled the brand-new Tucson Foodie Sonoita-Elgin Wine Passport.

We’ve created this passport as your personal invitation to discover the unique flavors and breathtaking landscapes offered by Sonoita/ Elgin’s talented winemakers.

Here’s a peek at what the Passport offers:
  • Flying Kite Vineyard: Enjoy a complimentary tasting with the purchase of a bottle of their wine
  • Charron Vineyards: Receive three $15 vouchers to use throughout the year
  • The Meading Room: Buy-one-get-one-free tasting, plus 50% off a bottle of their unique mead
  • Deep Sky Vineyard: Free tasting when you purchase a bottle of their stellar wine
  • Twisted Union Wine Company:
    • Half-price tasting flights (featuring five wines) throughout the month.
    • Unlock a special 25% discount on Airbnb bookings for Tucson Foodie Members.
  • Queen of Cups: Enjoy a buy-one-get-one-free tasting three times per year
  • Los Milics Vineyards: A complimentary glass of their award-winning wine
  • Arizona Winery Tours: $20 off a tour

That’s over $150 in value, all for a one-time purchase of just $45!

How to Get Your Passport

There are fewer than 100 passports available at this special launch rate. Don’t wait!

To purchase your passport:

  1. Download the Tucson Foodie app from the Apple App Store or Google Play.
  2. Register and unlock the Sonoita-Elgin Wine Passport under the Join section of the app.
  3. Enjoy!

As we continue to add more wineries and exclusive perks, the value will only grow. We’re looking to schedule some Tucson Foodie field trips to Sonoita this summer, so keep your eyes peeled!

For more information about the other regions in position to be the “next Napa,” visit wineenthusiast.com.

Article written by:

Matt Sterner

Matt Sterner

More about Matt

At a very young age, Matt Sterner was gifted with the artistic ability to masterfully roll a burrito to the highest of standards, but the wrapped medley of delicious innards wasn’t his first love. Matt’s first true love was a combination of reading, writing, and creating. He grew up reading comics, the ingredients list of his shampoo and conditioner bottles, choose-your-own-adventure books, and the Scrabble dictionary — something he found useful when challenging his grandmother to a game.

He attended college at New Mexico State University and graduated with a degree in Digital Filmmaking. One of his favorite classes was screenwriting because he became responsible for the story’s birth before it came to life on-screen. After school, Matt took on numerous positions at a local television station in Tucson. From dealing out stories about heartbreak to producing “fluffier” content for a lifestyle broadcast, he learned what it takes to adapt to the many emotions the world of media can stir. Since 2017, Matt has dabbled in the culinary world of Tucson as well as San Diego, California from time to time.

If you’re in the mood for strange stories, head over to his pride and joy, wonkytimes.com. And in case you’re curious — yes, after all of this time, he still manages to roll a killer burrito.

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@Sonoranrestaurantweek is almost here! September 4–13!🌵

This year, Flying V at @loewsventana is featuring a special K4 Ranch Prime Beef Tasting for $55.🥩

Dry-Aged Beef Tartare
Koji-Honey Vinaigrette, Fermented Tomato, Shallot, Pistachio, Fry Bread I *+18 add Flying V Special Reserve Caviar I *Casa Madero - Chardonnay — Valle de Parras, Mexico 

Tournedos of Filet Mignon
Desert Pearl Oyster Mushrooms, Del Bac Demi Glace, Our Beef Garum, Chives I Family Style: Hayden Mills Polenta, Farmer’s Market Featured Vegetables I *Merkin — Chupacabra Red - (Grenache, Mourvédre, Syrah, Petite Sirah) - Willcox, Arizona 

Caramel Butter Cake
Exo Coffee-Toffee Sauce, Bread Syrup, Preserved Jujube Chutney, Bone Marrow Ice Cream I *Flying Leap — Sangiovese – Elgin, Arizona 

See menus and build your itinerary on Tucsonfoodie/srw👈
#tucsonfoodie #tucsonevents@Sonoranrestaurantweek is almost here! September 4–13!🌵 This year, Flying V at @loewsventana is featuring a special K4 Ranch Prime Beef Tasting for $55.🥩 Dry-Aged Beef Tartare Koji-Honey Vinaigrette, Fermented Tomato, Shallot, Pistachio, Fry Bread I *+18 add Flying V Special Reserve Caviar I *Casa Madero - Chardonnay — Valle de Parras, Mexico Tournedos of Filet Mignon Desert Pearl Oyster Mushrooms, Del Bac Demi Glace, Our Beef Garum, Chives I Family Style: Hayden Mills Polenta, Farmer’s Market Featured Vegetables I *Merkin — Chupacabra Red - (Grenache, Mourvédre, Syrah, Petite Sirah) - Willcox, Arizona Caramel Butter Cake Exo Coffee-Toffee Sauce, Bread Syrup, Preserved Jujube Chutney, Bone Marrow Ice Cream I *Flying Leap — Sangiovese – Elgin, Arizona See menus and build your itinerary on Tucsonfoodie/srw👈 #tucsonfoodie #tucsonevents
TOMORROW! An evening of food, plants, and connection returns under the desert sky.🌵✨

In partnership with @salus.healers, join us tomorrow, August 29, at @tohonochul for Desert Magic, a one-night celebration of the edible and medicinal beauty of the Sonoran Desert. Stroll the gardens, drink in hand, and discover chef and wellness stations along the way. 

🌿WELLNESS PRACTITIONERS offering sound healing, massage, somatic therapy, readings, reiki, plant walks, workshops & more: @awakenedwombs | @curavidabodywork | @dharmawellness.center | @drkorigiudici | Ease Bodywork | @itsme.emmav | @healingspiritsoaks | @marie.heartnectar | @innerblissenergetics | @jessi.kyte.bodywork | Medicine Within | @monsoonmystics | @morosomedicalcenter | @intuitive_readings_by_zev | @sugarmelovetucson | @tantricheart_coaching | @gathering_point_ | @thehealinghubaz | The Somatic Sound 

🔥FOOD: @el_chef_padilla (@copperashculinary) | @landofmilknhoney (@tohonochulgardenbistro) | @chefdevonsanner (@sandpcreative) | Chef Gracie Soto (@anita_st_market) | @chefjosetucson (@ameliastucson) | @kenneth.foy | Obie Hindman & @tuckerhartford (@tucsoncityofgastronomy & @solpuebloprovisions) | @archimagirus_cultro (@scratchingtheplate)

🥣 SOUNDS @tucsonmodernjazzquartet | DJ Sets by Rosa Dragona & LaDev

Ticket includes wellness stations, herb walks, workshops, sound healing, & botanical drinks.

Tap the link in bio to grab yours! 🎟️✨ 

Video by @dalton.voss 
#tucsonfoodie #tucsoneventTOMORROW! An evening of food, plants, and connection returns under the desert sky.🌵✨ In partnership with @salus.healers, join us tomorrow, August 29, at @tohonochul for Desert Magic, a one-night celebration of the edible and medicinal beauty of the Sonoran Desert. Stroll the gardens, drink in hand, and discover chef and wellness stations along the way. 🌿WELLNESS PRACTITIONERS offering sound healing, massage, somatic therapy, readings, reiki, plant walks, workshops & more: @awakenedwombs | @curavidabodywork | @dharmawellness.center | @drkorigiudici | Ease Bodywork | @itsme.emmav | @healingspiritsoaks | @marie.heartnectar | @innerblissenergetics | @jessi.kyte.bodywork | Medicine Within | @monsoonmystics | @morosomedicalcenter | @intuitive_readings_by_zev | @sugarmelovetucson | @tantricheart_coaching | @gathering_point_ | @thehealinghubaz | The Somatic Sound 🔥FOOD: @el_chef_padilla (@copperashculinary) | @landofmilknhoney (@tohonochulgardenbistro) | @chefdevonsanner (@sandpcreative) | Chef Gracie Soto (@anita_st_market) | @chefjosetucson (@ameliastucson) | @kenneth.foy | Obie Hindman & @tuckerhartford (@tucsoncityofgastronomy & @solpuebloprovisions) | @archimagirus_cultro (@scratchingtheplate) 🥣 SOUNDS @tucsonmodernjazzquartet | DJ Sets by Rosa Dragona & LaDev Ticket includes wellness stations, herb walks, workshops, sound healing, & botanical drinks. Tap the link in bio to grab yours! 🎟️✨ Video by @dalton.voss #tucsonfoodie #tucsonevent
SPECIAL DINNERS DURING SONORAN RESTAURANT WEEK🌵

@Sonoranrestaurantweek is ONE WEEK AWAY! In addition to prix-fixe menus around Tucson, @sonoranrestaurantweek features a lineup of special dinners and one very special brunch. Here’s the schedule:

FRIDAY, SEPTEMBER 4 • 6 PM
Inca’s Peruvian Cuisine Special Dinner
📍 @incasperuviancuisine 
 
SATURDAY, SEPTEMBER 5 • 6 PM
Penca Special Dinner
📍 @pencarestaurante 

SUNDAY, SEPTEMBER 6 • 11 AM–2 PM
Sonoran Restaurant Week Brunch Takeover
📍 Flying V @loewsventana 

SUNDAY, SEPTEMBER 6 • 6:30 PM
Whole Hog BBQ Dinner
📍 @bashfulbanditbbq 

TUESDAY, SEPTEMBER 8 • 6 PM
Sunshine Wine Special Dinner
📍 @sunshine_wine_tucson with @queenofcupswines 

WEDNESDAY, SEPTEMBER 9 • 6 PM
BOCA by Chef Maria Mazon Special Dinner
📍 @bocatucson 

THURSDAY, SEPTEMBER 10 • 6 PM
Bacio Italiano Special Dinner with @vertigo.wines 
📍 @bacio.italianoaz 

FRIDAY, SEPTEMBER 11 • 6 PM
Cielos Special Dinner
📍 @cielostucson 

SATURDAY, SEPTEMBER 12 • 6 PM 
Nana’s Kitchen Special Dinner with @rombauervineyards 
📍 @nanas_kitchen_2008 

SUNDAY, SEPTEMBER 13 • 6 PM
Wild Garlic Grill Special Dinner
📍 @wildgarlicgrillofficial 

Several events have limited seating and require tickets or reservations, so plan ahead!

Sonoran Restaurant Week runs September 4–13. Tap the link in our bio for menus, tickets, reservations, and more.❤️

#SRW2026 #sonoranrestaurantweek
#tucsonfoodie #tucsonfoodieeventsSPECIAL DINNERS DURING SONORAN RESTAURANT WEEK🌵 @Sonoranrestaurantweek is ONE WEEK AWAY! In addition to prix-fixe menus around Tucson, @sonoranrestaurantweek features a lineup of special dinners and one very special brunch. Here’s the schedule: FRIDAY, SEPTEMBER 4 • 6 PM Inca’s Peruvian Cuisine Special Dinner 📍 @incasperuviancuisine SATURDAY, SEPTEMBER 5 • 6 PM Penca Special Dinner 📍 @pencarestaurante SUNDAY, SEPTEMBER 6 • 11 AM–2 PM Sonoran Restaurant Week Brunch Takeover 📍 Flying V @loewsventana SUNDAY, SEPTEMBER 6 • 6:30 PM Whole Hog BBQ Dinner 📍 @bashfulbanditbbq TUESDAY, SEPTEMBER 8 • 6 PM Sunshine Wine Special Dinner 📍 @sunshine_wine_tucson with @queenofcupswines WEDNESDAY, SEPTEMBER 9 • 6 PM BOCA by Chef Maria Mazon Special Dinner 📍 @bocatucson THURSDAY, SEPTEMBER 10 • 6 PM Bacio Italiano Special Dinner with @vertigo.wines 📍 @bacio.italianoaz FRIDAY, SEPTEMBER 11 • 6 PM Cielos Special Dinner 📍 @cielostucson SATURDAY, SEPTEMBER 12 • 6 PM Nana’s Kitchen Special Dinner with @rombauervineyards 📍 @nanas_kitchen_2008 SUNDAY, SEPTEMBER 13 • 6 PM Wild Garlic Grill Special Dinner 📍 @wildgarlicgrillofficial Several events have limited seating and require tickets or reservations, so plan ahead! Sonoran Restaurant Week runs September 4–13. Tap the link in our bio for menus, tickets, reservations, and more.❤️ #SRW2026 #sonoranrestaurantweek #tucsonfoodie #tucsonfoodieevents
Win 2 tickets to Oktober Foodie Fest! 🍺🥨🌭

Oktober Foodie Fest returns to @corbettstucson on Saturday, September 26th. It’s Oktoberfest, but with a Tucson Foodie flavor all its own!

🎶 Live Music 🍺 Craft Beer Garden 🏋️ Classic Contests 🥨 Authentic German Eats ✚ MORE! 

Here’s how to enter:
1️⃣ Follow @tucsonfoodie & @corbettstucson
2️⃣ Tag 1 friend (Your best brat-buddy🌭) and comment “Let’s go to OktoberFoodieFest!”
3️⃣ We’ll draw our winner for the two passes Friday 8/28 at 9:45AM, just before tickets go on sale at 10:00 AM!

Tickets on sale Friday 8/28 @ 10AM PT
Tickets & more info ➡️ oktoberfoodiefest.eventbrite.com

⚠️ Note for Foodie Insider Members: Check your email for your 50% event discount code!Win 2 tickets to Oktober Foodie Fest! 🍺🥨🌭 Oktober Foodie Fest returns to @corbettstucson on Saturday, September 26th. It’s Oktoberfest, but with a Tucson Foodie flavor all its own! 🎶 Live Music 🍺 Craft Beer Garden 🏋️ Classic Contests 🥨 Authentic German Eats ✚ MORE! Here’s how to enter: 1️⃣ Follow @tucsonfoodie & @corbettstucson 2️⃣ Tag 1 friend (Your best brat-buddy🌭) and comment “Let’s go to OktoberFoodieFest!” 3️⃣ We’ll draw our winner for the two passes Friday 8/28 at 9:45AM, just before tickets go on sale at 10:00 AM! Tickets on sale Friday 8/28 @ 10AM PT Tickets & more info ➡️ oktoberfoodiefest.eventbrite.com ⚠️ Note for Foodie Insider Members: Check your email for your 50% event discount code!