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Sonoita Named One of the ‘Next Napa Valleys’ by Wine Enthusiast

Sonoita Named One of the ‘Next Napa Valleys’ by Wine Enthusiast

May 29, 20252 min read

Once a quiet farming region in Northern California, Napa Valley transformed over a few short decades into one of the world’s premier wine destinations—complete with high-end tasting rooms, luxury lodging, and millions of annual visitors.

And the so-called “Napa effect” is spreading.

Wine regions across the U.S. are coming into their own, with maturing vineyards and growing tourist appeal. One of the most promising is the Sonoita area, just south of Tucson.

Wine Enthusiast recently unveiled the “five wine regions vying to become the next Napa,” with Sonoita being one of the next great wine destinations to watch.

“Located less than an hour from Tucson, Sonoita is the state’s oldest AVA and has some of the highest vineyards in the country. An elevation of 5,000 feet brings cooler temperatures that provide a welcome respite for both vines and people. With state parks, lakes, grasslands, and epic mountain views, it’s hardly surprising that tourism here has skyrocketed alongside a booming wine scene.”

Tucson Foodie Sonoita-Elgin Wine Passport

The shout-out from Wine Enthusiast couldn’t have come at a better time, too. We, Tucson Foodie, just announced/unveiled the brand-new Tucson Foodie Sonoita-Elgin Wine Passport.

We’ve created this passport as your personal invitation to discover the unique flavors and breathtaking landscapes offered by Sonoita/ Elgin’s talented winemakers.

Here’s a peek at what the Passport offers:
  • Flying Kite Vineyard: Enjoy a complimentary tasting with the purchase of a bottle of their wine
  • Charron Vineyards: Receive three $15 vouchers to use throughout the year
  • The Meading Room: Buy-one-get-one-free tasting, plus 50% off a bottle of their unique mead
  • Deep Sky Vineyard: Free tasting when you purchase a bottle of their stellar wine
  • Twisted Union Wine Company:
    • Half-price tasting flights (featuring five wines) throughout the month.
    • Unlock a special 25% discount on Airbnb bookings for Tucson Foodie Members.
  • Queen of Cups: Enjoy a buy-one-get-one-free tasting three times per year
  • Los Milics Vineyards: A complimentary glass of their award-winning wine
  • Arizona Winery Tours: $20 off a tour

That’s over $150 in value, all for a one-time purchase of just $45!

How to Get Your Passport

There are fewer than 100 passports available at this special launch rate. Don’t wait!

To purchase your passport:

  1. Download the Tucson Foodie app from the Apple App Store or Google Play.
  2. Register and unlock the Sonoita-Elgin Wine Passport under the Join section of the app.
  3. Enjoy!

As we continue to add more wineries and exclusive perks, the value will only grow. We’re looking to schedule some Tucson Foodie field trips to Sonoita this summer, so keep your eyes peeled!

For more information about the other regions in position to be the “next Napa,” visit wineenthusiast.com.

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Article written by:

Matt Sterner

Matt Sterner

More about Matt

At a very young age, Matt Sterner was gifted with the artistic ability to masterfully roll a burrito to the highest of standards, but the wrapped medley of delicious innards wasn’t his first love. Matt’s first true love was a combination of reading, writing, and creating. He grew up reading comics, the ingredients list of his shampoo and conditioner bottles, choose-your-own-adventure books, and the Scrabble dictionary — something he found useful when challenging his grandmother to a game.

He attended college at New Mexico State University and graduated with a degree in Digital Filmmaking. One of his favorite classes was screenwriting because he became responsible for the story’s birth before it came to life on-screen. After school, Matt took on numerous positions at a local television station in Tucson. From dealing out stories about heartbreak to producing “fluffier” content for a lifestyle broadcast, he learned what it takes to adapt to the many emotions the world of media can stir. Since 2017, Matt has dabbled in the culinary world of Tucson as well as San Diego, California from time to time.

If you’re in the mood for strange stories, head over to his pride and joy, wonkytimes.com. And in case you’re curious — yes, after all of this time, he still manages to roll a killer burrito.

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José Contreras, chef and owner of @Ameliastucson, is headed to New York City to cook alongside chef Alam Méndez of Washington, D.C.‘s Apapacho Taqueria for a collaborative dinner at the James Beard Foundation’s Platform at Pier 57.

The Aug. 11 dinner will celebrate the culinary traditions of Sonora and Oaxaca through a multi course menu centered on heirloom corn, traditional masa, and coastal flavors. Guests will also enjoy a cocktail reception, Mijenta Tequila pairings, and a Q&A with both chefs. The event begins at 6:30 pm at @Pier57.nyc. Tickets are $210 for dining table seats and $250 for the chef’s counter, and are available now at Jamesbeard.org.

Congratulations to @Chefjosetucson on another incredible milestone!🎉

Read @Jackie_tran_’s article on Tucsonfoodie.com

#tucsonaz #tucsonnewsJosé Contreras, chef and owner of @Ameliastucson, is headed to New York City to cook alongside chef Alam Méndez of Washington, D.C.‘s Apapacho Taqueria for a collaborative dinner at the James Beard Foundation’s Platform at Pier 57. The Aug. 11 dinner will celebrate the culinary traditions of Sonora and Oaxaca through a multi course menu centered on heirloom corn, traditional masa, and coastal flavors. Guests will also enjoy a cocktail reception, Mijenta Tequila pairings, and a Q&A with both chefs. The event begins at 6:30 pm at @Pier57.nyc. Tickets are $210 for dining table seats and $250 for the chef’s counter, and are available now at Jamesbeard.org. Congratulations to @Chefjosetucson on another incredible milestone!🎉 Read @Jackie_tran_’s article on Tucsonfoodie.com #tucsonaz #tucsonnewsItalian Week starts today, and we’re sharing this sweet video of @Spaghettioftucson doing what she did best: bringing smiles to everyone around her.

Our hearts are with her family today. We’ll love you and miss you forever, Spaghetti.❤️‍🩹🐶Italian Week starts today, and we’re sharing this sweet video of @Spaghettioftucson doing what she did best: bringing smiles to everyone around her. Our hearts are with her family today. We’ll love you and miss you forever, Spaghetti.❤️‍🩹🐶Italian Week starts today and runs through July 19 as part of 12 Weeks of Foodie Summer!🍝

Support Tucson’s classic and modern Italian restaurants, then upload your receipt at summer.tucsonfoodie.com for a chance to win weekly prizes and the grand prize at the end of August.

🎉 Week 5 Winners
• Libby: $50 North Italia gift card
• Keely: America’s Best Mexican Food Festival tickets
• arts_primacy_2c: 4 Cool Summer Nights passes
• Donita3000: $20 Ghini’s French Caffe gift card
• Nancy & Gabriella: $100 Visa gift cards

Italian Week Deal: @reneestucson is offering buy one, get one 50% off (equal or lesser value) for dine-in or takeout. Just mention you’re a Tucson Foodie fan. Exclusions apply.

🏆 This Week’s Prizes
• $50 @fentonellispizzeria gift card
• $100 Visa gift card
• $75 @carusositalian gift card
• $20 @ghinisfrenchcaffe gift card
• $50 @miramontetucson gift card
• $50 @localetucson gift card
• @desertmuseum passes 

More details in bio!Italian Week starts today and runs through July 19 as part of 12 Weeks of Foodie Summer!🍝 Support Tucson’s classic and modern Italian restaurants, then upload your receipt at summer.tucsonfoodie.com for a chance to win weekly prizes and the grand prize at the end of August. 🎉 Week 5 Winners • Libby: $50 North Italia gift card • Keely: America’s Best Mexican Food Festival tickets • arts_primacy_2c: 4 Cool Summer Nights passes • Donita3000: $20 Ghini’s French Caffe gift card • Nancy & Gabriella: $100 Visa gift cards Italian Week Deal: @reneestucson is offering buy one, get one 50% off (equal or lesser value) for dine-in or takeout. Just mention you’re a Tucson Foodie fan. Exclusions apply. 🏆 This Week’s Prizes • $50 @fentonellispizzeria gift card • $100 Visa gift card • $75 @carusositalian gift card • $20 @ghinisfrenchcaffe gift card • $50 @miramontetucson gift card • $50 @localetucson gift card • @desertmuseum passes More details in bio!The Mercado District is one of Tucson’s best places to eat, drink, shop, and stroll, all in one stop.🐶❤️

Home to Mercado San Agustín, the MSA Annex, The Monier, and the upcoming Bautista development, there’s always something new to explore. Grab a bite, browse local shops, enjoy the open-air courtyards (they’re dog-friendly!), or hop on the free Sun Link streetcar, which stops right at the Mercado. 

MERCADO SAN AGUSTÍN:
@agustinkitchen 
@seiskitchen 
@prestacoffee 
@laestrella_tucson 
@dolcepastellocakes 
@zumitosjuicebar 
@santacruzriverfm 

MSA ANNEX:
@decibelcoffeeworks 
@kukai___ 
@bosburger__ 
@hidden_hearth 
@rolliestucson 
@westbound_tapandbottle 

THE MONIER:
@wholeslvcepizza 
@81barbersofficial 

Share your favorite stops with us!
More details on Tucsonfoodie.com 

#tucson #tucsonfoodieThe Mercado District is one of Tucson’s best places to eat, drink, shop, and stroll, all in one stop.🐶❤️ Home to Mercado San Agustín, the MSA Annex, The Monier, and the upcoming Bautista development, there’s always something new to explore. Grab a bite, browse local shops, enjoy the open-air courtyards (they’re dog-friendly!), or hop on the free Sun Link streetcar, which stops right at the Mercado. MERCADO SAN AGUSTÍN: @agustinkitchen @seiskitchen @prestacoffee @laestrella_tucson @dolcepastellocakes @zumitosjuicebar @santacruzriverfm MSA ANNEX: @decibelcoffeeworks @kukai___ @bosburger__ @hidden_hearth @rolliestucson @westbound_tapandbottle THE MONIER: @wholeslvcepizza @81barbersofficial Share your favorite stops with us! More details on Tucsonfoodie.com #tucson #tucsonfoodieTwo days at @Hiltonelcon felt like the ultimate staycation. Between the pools, hot spring and cold plunge, water slide, yoga, live music, complimentary bike rentals, and their nostalgic “Summer Rewind” experience, there was always something to do. We never left the resort. 

The highlight at their on-site restaurant, Epazote Kitchen & Cocktails, was the Pollo Con Rajas - perfectly cooked chicken over a rich creamed poblano, onion, and corn mestizaje. And if you’re at their Sundance Café for breakfast, get the pozole. It’s made from a family recipe that became such a guest favorite it earned a permanent spot on the menu. 

Although El Conquistador licenses the Hilton brand, it’s owned and operated by a local company. The culinary team sources much of its meat and produce from Arizona. 

Whether you’re planning a weekend getaway or just looking for an incredible dinner with Catalina Mountain views, this spot is worth adding to your list. 🌵🌞 

#tucsonaz #tucsonfoodieTwo days at @Hiltonelcon felt like the ultimate staycation. Between the pools, hot spring and cold plunge, water slide, yoga, live music, complimentary bike rentals, and their nostalgic “Summer Rewind” experience, there was always something to do. We never left the resort. The highlight at their on-site restaurant, Epazote Kitchen & Cocktails, was the Pollo Con Rajas - perfectly cooked chicken over a rich creamed poblano, onion, and corn mestizaje. And if you’re at their Sundance Café for breakfast, get the pozole. It’s made from a family recipe that became such a guest favorite it earned a permanent spot on the menu. Although El Conquistador licenses the Hilton brand, it’s owned and operated by a local company. The culinary team sources much of its meat and produce from Arizona. Whether you’re planning a weekend getaway or just looking for an incredible dinner with Catalina Mountain views, this spot is worth adding to your list. 🌵🌞 #tucsonaz #tucsonfoodieHow many receipts have you sent in for NEW-TO-ME week?💛

From July 6 through July 12, upload your receipt from ANY local business at summer.tucsonfoodie.com for a chance to win weekly prizes and earn entries toward the 12 Weeks of Foodie Summer grand prize drawing at the end of August. 🔗 in bio. 

ANY LOCAL SPOT COUNTS. 

WEEK 6 WINNERS
Here are the winners from Happy Hour Week:
* Libby wins a $50 gift card to North Italia
* Keely wins a ticket to America’s Best Mexican Food Festival
* arts_primacy_2c wins a four-pack of passes to Cool Summer Nights at the Arizona-Sonora Desert Museum
* donita3000 wins a $20 gift card to Ghini’s French Caffe
* Nancy wins a $100 Visa gift card
* Gabriella wins a $100 Visa gift card 

PRIZES
This week’s prize pool includes:
* Salsa, Taco, and Tequila Challenge tickets
* $100 Visa gift card
* @eljefecatcafe pass
* $20 @ghinisfrenchcaffe 
* @desertmuseum passes

Presenting sponsor: @visittucson
Presented by: @bbb_so_az • @510southtucson • @azwinecollectiveHow many receipts have you sent in for NEW-TO-ME week?💛 From July 6 through July 12, upload your receipt from ANY local business at summer.tucsonfoodie.com for a chance to win weekly prizes and earn entries toward the 12 Weeks of Foodie Summer grand prize drawing at the end of August. 🔗 in bio. ANY LOCAL SPOT COUNTS. WEEK 6 WINNERS Here are the winners from Happy Hour Week: * Libby wins a $50 gift card to North Italia * Keely wins a ticket to America’s Best Mexican Food Festival * arts_primacy_2c wins a four-pack of passes to Cool Summer Nights at the Arizona-Sonora Desert Museum * donita3000 wins a $20 gift card to Ghini’s French Caffe * Nancy wins a $100 Visa gift card * Gabriella wins a $100 Visa gift card PRIZES This week’s prize pool includes: * Salsa, Taco, and Tequila Challenge tickets * $100 Visa gift card * @eljefecatcafe pass * $20 @ghinisfrenchcaffe * @desertmuseum passes Presenting sponsor: @visittucson Presented by: @bbb_so_az • @510southtucson • @azwinecollective

Tag us @TUCSONFOODIE in your food adventures!