This month marks the one-year anniversary of Hannah Hernandez joining Tucson Foodie as our Director of Social Media.
I’d like to take a moment to honor all that Hannah has done for Tucson Foodie (I wrote this on National Hannah Day, September 21).
Despite her brand (she’s also @deathfreefoodie), Hannah slays. The moment she joined the team, all of our social media engagement metrics soared by triple, sometimes quadruple digits. She’s grown our Instagram following by over 40% (!) in just 12 months. Thanks to Hannah, we’re on track to hit 100k Instagram followers this dining season. Every post she crafts is to die for.
But I think of Hannah as much more than a social media henchwoman. The entire vibe of the company shifted when Hannah joined. Her aesthetic is dead-on and her consistency has elevated the Tucson Foodie brand to new levels, both online and off.
In June, Death Free Foodie and Tucson Foodie partnered to run the first Vegan Night Market (VNM). I expected 250 people to show up. Over 1,200 came out. This past weekend, we did it a second time and more than 3,000 people came. To my surprise and delight, VNM is quite literally Tucson Foodie’s biggest and most successful event (so far 😊).
In many ways, Hannah acts as the face of Tucson Foodie. If you’re a restaurant owner or chef in Tucson, you’ve likely interacted IRL with Hannah more than anyone on our team. She’s always out and about visiting hot spots both new and old, shooting photos and making video reels on the fly. And doing so with such grace and positivity.
Here’s to Hannah. Her impact has been gravely appreciated. We’re crossing our fingers that Hannah sticks with us for years to come, but we have a hunch that she’s destined for her own warpath.
Death Pun Count: 7
For more Hannah, check out @deathfreefoodie on Instagram.
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