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Inside Gatz Deli: Where Online Fame Meets Sandwich Craft​

Sean Gatz and Lamar Chairez at Gatz Deli (Photo by Jackie Tran)

Inside Gatz Deli: Where Online Fame Meets Sandwich Craft​

Mar 28, 20254 min read

APRIL 14, 2025 UPDATE: Gatz Deli announced their closure via an Instagram Story post on Monday night.

“GATZ DELI ANNOUNCEMENT:

We will no longer be open for business. Thank you so much to our customers and supporters this past year! It was undoubtedly a challenging project, but also a rewarding one in so many ways. With more time we may have found success in foodservice, but truthfully we are better off focusing on content that appeals to our audiences. Lastly, we need to thank our coworker, Guy. It was a privilege working with you and thank you for everything!

Stay tuned for our next endeavor!

-Sean and Lamar”


MARCH 28, 2025 — When visiting the website for Gatz Deli, scroll past spicy premium content links to find the sandwich menus. Why do they coexist?

Co-owner and chef Sean Gatz didn’t earn his 3.3 million TikTok followers for sandwiches. There, he shares DIY projects and personal anecdotes. His premium content serves as an additional income stream.

While social media pays the bills, Gatz missed interacting with customers.

“Back in New Jersey, I spent most of my twenties in full-service restaurants and catering, working my way up to sous and banquet chef positions,” Gatz said. “However, I always preferred the counter service of the deli and pizzerias I worked at rather than being hidden away in the kitchen. I love a good deli sub, but the customer interactions is also a big reason I was drawn to start a food truck and get back into the restaurant world.”

He opened Gatz Deli with his fiancée, Lamar Chairez — she also creates spicy premium content. While Gatz leads the kitchen, Chairez carried most of the financial responsibility opening the business. However, she also still works on the kitchen line for fun.

Since Gatz’ focus has been on mainstream content creation, he saw the potential in live-streaming their business startup as a look behind the scenes for his social media followers.

“Everyday we open, we are streaming to YouTube and occasionally TikTok as well,” Gatz said. “Viewers get to see the banter between the three of us and the daily challenges of the kitchen. Often times, social media and television portrays the culinary world as a glamorous art form, and although that’s true at times, the kitchen is an extremely tough place to make a living. I find all the challenges and hardships of the food truck to be a fun thing to document on video.”

The livestreams also feature a “pay it forward” program, where viewers can buy a sandwich in real time for a stranger.

Sean Gatz and Lamar Chairez at Gatz Deli (Photo by Jackie Tran)
Sean Gatz and Lamar Chairez at Gatz Deli (Photo by Jackie Tran)

“Last weekend, our viewers paid for over 30 sandwiches and subs that we gave out at Santa Rita Park and an additional $400 worth of food to our customers at the window,” Gatz said.

Although Gatz’ online reputation helped gather online attention to Gatz Deli, the local Tucson crowd hasn’t quite caught on yet. Without context, Gatz Deli just looks like a white food trailer with customer signatures scribbled along the outside. Parked outside of Voltron Brewing Company and surrounded by industrial warehouses, most people won’t discover it by accident.

Sean Gatz and Lamar Chairez at Gatz Deli (Photo by Jackie Tran)
Sean Gatz and Lamar Chairez at Gatz Deli (Photo by Jackie Tran)

The menu itself also appears simple enough at first glance. Food options include deli sandwiches, loaded tots, potato salad, chips, Dr. Brown’s sodas, and an ice cream float.

However, pay attention to the little details to discover the depth.

Sandwiches feature locally-baked bread (except for the Kaiser rolls). The hot sauce selection carries a wide variety of choices from Tucson-based High Desert Sauce Co.

The Bourdain sandwich at Gatz Deli (Photo by Jackie Tran)
The Bourdain sandwich at Gatz Deli (Photo by Jackie Tran)

The Bourdain pays homage to Anthony Bourdain and his iconic sandwich. Unwrap it to reveal a piping hot Kaiser roll filled with lightly crispy fried mortadella swimming in melted provolone, and a smear of mayonnaise and mustard to cut through the richness.

Breakfast sandwiches feature egg and cheese with a choice of protein on a Kaiser roll. However, people from New Jersey may recognize their ubiquitous Taylor Ham as an option. Like Spam, it is a processed pork product. However, it requires refrigeration and has a firmer texture — more like Canadian bacon and less like soft ham.

The Italian sub contains a uniform distribution of salami, prosciutto, mortadella, lettuce, tomato, onion, banana peppers, mayonnaise, herbs, oil, and vinegar on a locally made baguette, neatly wrapped and contained in deli paper.

Gatz Deli is located at 330 S. Toole Ave. #200. Hours can vary; visit gatz.co for more information.

Article written by:

Jackie Tran

Jackie Tran is a Tucson-based food writer, photographer, culinary educator, and owner-chef of the now-closed food truck Tran’s Fats. Although he is best known locally for his work for Tucson Foodie, his work has also appeared in publications such as Bon Appétit, National Geographic, and the New York Times.

An adventurous foodie, he enjoys culinary experiences ranging from seasonal omakase to sloppily devouring green chili patty melts in his car afterhours. His favorite foods include aguachile, garlic noodles, and leftover fried chicken illuminated by the fridge light. His favorite drinks include morning micheladas, fireside imperial stouts, candle-lit negroni, and grassy mezcales.

Outside of food, he also loves playing musical instruments, karaoke, Tetris, Super Smash Bros. Melee, and petting Addie’s dog Spaghetti.

If you’d like to stalk him, visit his Instagram @jackie_tran_ or jackietran.com.

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@Sonoranrestaurantweek is almost here! September 4–13!🌵

This year, Flying V at @loewsventana is featuring a special K4 Ranch Prime Beef Tasting for $55.🥩

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See menus and build your itinerary on Tucsonfoodie/srw👈
#tucsonfoodie #tucsonevents@Sonoranrestaurantweek is almost here! September 4–13!🌵 This year, Flying V at @loewsventana is featuring a special K4 Ranch Prime Beef Tasting for $55.🥩 Dry-Aged Beef Tartare Koji-Honey Vinaigrette, Fermented Tomato, Shallot, Pistachio, Fry Bread I *+18 add Flying V Special Reserve Caviar I *Casa Madero - Chardonnay — Valle de Parras, Mexico Tournedos of Filet Mignon Desert Pearl Oyster Mushrooms, Del Bac Demi Glace, Our Beef Garum, Chives I Family Style: Hayden Mills Polenta, Farmer’s Market Featured Vegetables I *Merkin — Chupacabra Red - (Grenache, Mourvédre, Syrah, Petite Sirah) - Willcox, Arizona Caramel Butter Cake Exo Coffee-Toffee Sauce, Bread Syrup, Preserved Jujube Chutney, Bone Marrow Ice Cream I *Flying Leap — Sangiovese – Elgin, Arizona See menus and build your itinerary on Tucsonfoodie/srw👈 #tucsonfoodie #tucsonevents
TOMORROW! An evening of food, plants, and connection returns under the desert sky.🌵✨

In partnership with @salus.healers, join us tomorrow, August 29, at @tohonochul for Desert Magic, a one-night celebration of the edible and medicinal beauty of the Sonoran Desert. Stroll the gardens, drink in hand, and discover chef and wellness stations along the way. 

🌿WELLNESS PRACTITIONERS offering sound healing, massage, somatic therapy, readings, reiki, plant walks, workshops & more: @awakenedwombs | @curavidabodywork | @dharmawellness.center | @drkorigiudici | Ease Bodywork | @itsme.emmav | @healingspiritsoaks | @marie.heartnectar | @innerblissenergetics | @jessi.kyte.bodywork | Medicine Within | @monsoonmystics | @morosomedicalcenter | @intuitive_readings_by_zev | @sugarmelovetucson | @tantricheart_coaching | @gathering_point_ | @thehealinghubaz | The Somatic Sound 

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🥣 SOUNDS @tucsonmodernjazzquartet | DJ Sets by Rosa Dragona & LaDev

Ticket includes wellness stations, herb walks, workshops, sound healing, & botanical drinks.

Tap the link in bio to grab yours! 🎟️✨ 

Video by @dalton.voss 
#tucsonfoodie #tucsoneventTOMORROW! An evening of food, plants, and connection returns under the desert sky.🌵✨ In partnership with @salus.healers, join us tomorrow, August 29, at @tohonochul for Desert Magic, a one-night celebration of the edible and medicinal beauty of the Sonoran Desert. Stroll the gardens, drink in hand, and discover chef and wellness stations along the way. 🌿WELLNESS PRACTITIONERS offering sound healing, massage, somatic therapy, readings, reiki, plant walks, workshops & more: @awakenedwombs | @curavidabodywork | @dharmawellness.center | @drkorigiudici | Ease Bodywork | @itsme.emmav | @healingspiritsoaks | @marie.heartnectar | @innerblissenergetics | @jessi.kyte.bodywork | Medicine Within | @monsoonmystics | @morosomedicalcenter | @intuitive_readings_by_zev | @sugarmelovetucson | @tantricheart_coaching | @gathering_point_ | @thehealinghubaz | The Somatic Sound 🔥FOOD: @el_chef_padilla (@copperashculinary) | @landofmilknhoney (@tohonochulgardenbistro) | @chefdevonsanner (@sandpcreative) | Chef Gracie Soto (@anita_st_market) | @chefjosetucson (@ameliastucson) | @kenneth.foy | Obie Hindman & @tuckerhartford (@tucsoncityofgastronomy & @solpuebloprovisions) | @archimagirus_cultro (@scratchingtheplate) 🥣 SOUNDS @tucsonmodernjazzquartet | DJ Sets by Rosa Dragona & LaDev Ticket includes wellness stations, herb walks, workshops, sound healing, & botanical drinks. Tap the link in bio to grab yours! 🎟️✨ Video by @dalton.voss #tucsonfoodie #tucsonevent
SPECIAL DINNERS DURING SONORAN RESTAURANT WEEK🌵

@Sonoranrestaurantweek is ONE WEEK AWAY! In addition to prix-fixe menus around Tucson, @sonoranrestaurantweek features a lineup of special dinners and one very special brunch. Here’s the schedule:

FRIDAY, SEPTEMBER 4 • 6 PM
Inca’s Peruvian Cuisine Special Dinner
📍 @incasperuviancuisine 
 
SATURDAY, SEPTEMBER 5 • 6 PM
Penca Special Dinner
📍 @pencarestaurante 

SUNDAY, SEPTEMBER 6 • 11 AM–2 PM
Sonoran Restaurant Week Brunch Takeover
📍 Flying V @loewsventana 

SUNDAY, SEPTEMBER 6 • 6:30 PM
Whole Hog BBQ Dinner
📍 @bashfulbanditbbq 

TUESDAY, SEPTEMBER 8 • 6 PM
Sunshine Wine Special Dinner
📍 @sunshine_wine_tucson with @queenofcupswines 

WEDNESDAY, SEPTEMBER 9 • 6 PM
BOCA by Chef Maria Mazon Special Dinner
📍 @bocatucson 

THURSDAY, SEPTEMBER 10 • 6 PM
Bacio Italiano Special Dinner with @vertigo.wines 
📍 @bacio.italianoaz 

FRIDAY, SEPTEMBER 11 • 6 PM
Cielos Special Dinner
📍 @cielostucson 

SATURDAY, SEPTEMBER 12 • 6 PM 
Nana’s Kitchen Special Dinner with @rombauervineyards 
📍 @nanas_kitchen_2008 

SUNDAY, SEPTEMBER 13 • 6 PM
Wild Garlic Grill Special Dinner
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Several events have limited seating and require tickets or reservations, so plan ahead!

Sonoran Restaurant Week runs September 4–13. Tap the link in our bio for menus, tickets, reservations, and more.❤️

#SRW2026 #sonoranrestaurantweek
#tucsonfoodie #tucsonfoodieeventsSPECIAL DINNERS DURING SONORAN RESTAURANT WEEK🌵 @Sonoranrestaurantweek is ONE WEEK AWAY! In addition to prix-fixe menus around Tucson, @sonoranrestaurantweek features a lineup of special dinners and one very special brunch. Here’s the schedule: FRIDAY, SEPTEMBER 4 • 6 PM Inca’s Peruvian Cuisine Special Dinner 📍 @incasperuviancuisine SATURDAY, SEPTEMBER 5 • 6 PM Penca Special Dinner 📍 @pencarestaurante SUNDAY, SEPTEMBER 6 • 11 AM–2 PM Sonoran Restaurant Week Brunch Takeover 📍 Flying V @loewsventana SUNDAY, SEPTEMBER 6 • 6:30 PM Whole Hog BBQ Dinner 📍 @bashfulbanditbbq TUESDAY, SEPTEMBER 8 • 6 PM Sunshine Wine Special Dinner 📍 @sunshine_wine_tucson with @queenofcupswines WEDNESDAY, SEPTEMBER 9 • 6 PM BOCA by Chef Maria Mazon Special Dinner 📍 @bocatucson THURSDAY, SEPTEMBER 10 • 6 PM Bacio Italiano Special Dinner with @vertigo.wines 📍 @bacio.italianoaz FRIDAY, SEPTEMBER 11 • 6 PM Cielos Special Dinner 📍 @cielostucson SATURDAY, SEPTEMBER 12 • 6 PM Nana’s Kitchen Special Dinner with @rombauervineyards 📍 @nanas_kitchen_2008 SUNDAY, SEPTEMBER 13 • 6 PM Wild Garlic Grill Special Dinner 📍 @wildgarlicgrillofficial Several events have limited seating and require tickets or reservations, so plan ahead! Sonoran Restaurant Week runs September 4–13. Tap the link in our bio for menus, tickets, reservations, and more.❤️ #SRW2026 #sonoranrestaurantweek #tucsonfoodie #tucsonfoodieevents
Win 2 tickets to Oktober Foodie Fest! 🍺🥨🌭

Oktober Foodie Fest returns to @corbettstucson on Saturday, September 26th. It’s Oktoberfest, but with a Tucson Foodie flavor all its own!

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Here’s how to enter:
1️⃣ Follow @tucsonfoodie & @corbettstucson
2️⃣ Tag 1 friend (Your best brat-buddy🌭) and comment “Let’s go to OktoberFoodieFest!”
3️⃣ We’ll draw our winner for the two passes Friday 8/28 at 9:45AM, just before tickets go on sale at 10:00 AM!

Tickets on sale Friday 8/28 @ 10AM PT
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⚠️ Note for Foodie Insider Members: Check your email for your 50% event discount code!Win 2 tickets to Oktober Foodie Fest! 🍺🥨🌭 Oktober Foodie Fest returns to @corbettstucson on Saturday, September 26th. It’s Oktoberfest, but with a Tucson Foodie flavor all its own! 🎶 Live Music 🍺 Craft Beer Garden 🏋️ Classic Contests 🥨 Authentic German Eats ✚ MORE! Here’s how to enter: 1️⃣ Follow @tucsonfoodie & @corbettstucson 2️⃣ Tag 1 friend (Your best brat-buddy🌭) and comment “Let’s go to OktoberFoodieFest!” 3️⃣ We’ll draw our winner for the two passes Friday 8/28 at 9:45AM, just before tickets go on sale at 10:00 AM! Tickets on sale Friday 8/28 @ 10AM PT Tickets & more info ➡️ oktoberfoodiefest.eventbrite.com ⚠️ Note for Foodie Insider Members: Check your email for your 50% event discount code!