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Tucson Hop Shop to Unveil its New Beer Collab With La Cumbre Brewing

Tucson Hop Shop to Unveil its New Beer Collab With La Cumbre Brewing

Feb 20, 20242 min read

Arizona Beer Week is brewing strong in its latest season and a lot is happening right now until Sunday, February 25.

For one, there’s the Tucson Craft Beer Crawl and secondly, there are new beer releases to catch throughout the week. One of those beer releases will be exclusively on tap at Tucson Hop Shop, located at 3230 N. Dodge Blvd., Unit H., beginning at 6 p.m. on Friday, February 23.

This winter, David Zugerman, co-owner of Tucson Hop Shop, headed over to New Mexico, braved the colder weather, and brewed a beer with the team at La Cumbre Brewing. That is where the brand-new West Coast IPA was born!

“It was an amazing experience, and the folks at La Cumbre Brewing were so nice and hospitable,” said Zugerman. “The beer is going to be called Sonoran Soul IPA and it will be a nicely dry-hopped West Coast IPA. I am very excited about how this beer will turn out we will be having a release event during Arizona Beer Week.”

Neat & Nerdy Beer Specifications

The Sonoran Soul IPA comes in at a tasty 7% ABV, which is made with Strata, Talus, Ekuanot, Citra, and Simcoe.

La Cumbre brews out of Albuquerque, New Mexico, and has been providing beer since 2010. You’ve likely seen their Elevated IPA on tap at many restaurants and bars here in Tucson, and as mentioned earlier, the brand-new Sonoran Soul IPA collaboration will be exclusively on tap at Tucson Hop Shop until the kegs run dry.

Stop by, give ’em a cheers for this limited-time beer, and relax at one of the best taprooms and patios in Tucson.

Tucson Hop Shop is located at 3230 N. Dodge Blvd., Unit H. For more information, visit tucsonhopshop.com or follow Tucson Hop Shop on Facebook and Instagram. For more Arizona Beer Week events, check out our interactive guide.

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Article written by:

Matt Sterner

Matt Sterner

More about Matt

At a very young age, Matt Sterner was gifted with the artistic ability to masterfully roll a burrito to the highest of standards, but the wrapped medley of delicious innards wasn’t his first love. Matt’s first true love was a combination of reading, writing, and creating. He grew up reading comics, the ingredients list of his shampoo and conditioner bottles, choose-your-own-adventure books, and the Scrabble dictionary — something he found useful when challenging his grandmother to a game.

He attended college at New Mexico State University and graduated with a degree in Digital Filmmaking. One of his favorite classes was screenwriting because he became responsible for the story’s birth before it came to life on-screen. After school, Matt took on numerous positions at a local television station in Tucson. From dealing out stories about heartbreak to producing “fluffier” content for a lifestyle broadcast, he learned what it takes to adapt to the many emotions the world of media can stir. Since 2017, Matt has dabbled in the culinary world of Tucson as well as San Diego, California from time to time.

If you’re in the mood for strange stories, head over to his pride and joy, wonkytimes.com. And in case you’re curious — yes, after all of this time, he still manages to roll a killer burrito.

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Now open in downtown Tucson: @gibsonmarkettucson🙌

Coming soon: @pearlloungetucson 

11 S 6th Ave, Tucson, AZ

#tucsonaz #tucsonfoodie #downtowntucsonNow open in downtown Tucson: @gibsonmarkettucson🙌 Coming soon: @pearlloungetucson 11 S 6th Ave, Tucson, AZ #tucsonaz #tucsonfoodie #downtowntucsonFoodie Dinner at @Sonoranhouse_samhughes! 

Executive Chef @Culinarycowboy86d showcased delicious new dishes while guests enjoyed tastings and shared feedback. Thank you to Chef Gabby, @sonoranhouse_samhughes, and everyone who joined us!🥂

Want in on more foodie experiences? 
Here’s what Tucson Foodie Members get:

• $6,000+ in gift cards & perks
• Free monthly Foodie Hours
• Exclusive R&D dinners
• Festival discounts
• Help keep Tucson Foodie free

#tucsonaz #tucsonfoodieFoodie Dinner at @Sonoranhouse_samhughes! Executive Chef @Culinarycowboy86d showcased delicious new dishes while guests enjoyed tastings and shared feedback. Thank you to Chef Gabby, @sonoranhouse_samhughes, and everyone who joined us!🥂 Want in on more foodie experiences? Here’s what Tucson Foodie Members get: • $6,000+ in gift cards & perks • Free monthly Foodie Hours • Exclusive R&D dinners • Festival discounts • Help keep Tucson Foodie free #tucsonaz #tucsonfoodieItalian Week runs now through July 19 as part of 12 Weeks of Foodie Summer!🍝🍕 

Support Tucson’s classic and modern Italian restaurants, then upload your receipt at summer.tucsonfoodie.com for a chance to win weekly prizes and the grand prize at the end of August.

🎉 Week 5 Winners
• Libby: $50 North Italia gift card
• Keely: America’s Best Mexican Food Festival tickets
• arts_primacy_2c: 4 Cool Summer Nights passes
• Donita3000: $20 Ghini’s French Caffe gift card
• Nancy & Gabriella: $100 Visa gift cards

Italian Week Deal: @reneestucson is offering buy one, get one 50% off (equal or lesser value) for dine-in or takeout. Just mention you’re a Tucson Foodie fan. Exclusions apply.

🏆 This Week’s Prizes
• $50 @fentonellispizzeria gift card
• $100 Visa gift card
• $75 @carusositalian gift card
• $20 @ghinisfrenchcaffe gift card
• $50 @miramontetucson gift card
• $50 @localetucson gift card
• @desertmuseum passes 

More details in bioItalian Week runs now through July 19 as part of 12 Weeks of Foodie Summer!🍝🍕 Support Tucson’s classic and modern Italian restaurants, then upload your receipt at summer.tucsonfoodie.com for a chance to win weekly prizes and the grand prize at the end of August. 🎉 Week 5 Winners • Libby: $50 North Italia gift card • Keely: America’s Best Mexican Food Festival tickets • arts_primacy_2c: 4 Cool Summer Nights passes • Donita3000: $20 Ghini’s French Caffe gift card • Nancy & Gabriella: $100 Visa gift cards Italian Week Deal: @reneestucson is offering buy one, get one 50% off (equal or lesser value) for dine-in or takeout. Just mention you’re a Tucson Foodie fan. Exclusions apply. 🏆 This Week’s Prizes • $50 @fentonellispizzeria gift card • $100 Visa gift card • $75 @carusositalian gift card • $20 @ghinisfrenchcaffe gift card • $50 @miramontetucson gift card • $50 @localetucson gift card • @desertmuseum passes More details in bio@Theironcheftucson returns to Desert Diamond Casino Sahuarita this Saturday, July 18!

Two-time reigning champion @chef_antbanks of @obonsushi is back to defend his title against AJ Mortazavi of @barnyard_az, winner of the 2026 Meet the Chefs competition. Once the secret ingredient is revealed, both chefs will race against the clock to create dishes judged on taste, creativity, and presentation. 

The event begins with the Culinary Experience from 1 to 4 p.m., featuring three hours of food and drink sampling, cooking demos, and classes, followed by the live Iron Chef Competition from 5 to 8 p.m. This is a 21+ event. 

More details and tickets at Tucsonfoodie.com🏆🎉@Theironcheftucson returns to Desert Diamond Casino Sahuarita this Saturday, July 18! Two-time reigning champion @chef_antbanks of @obonsushi is back to defend his title against AJ Mortazavi of @barnyard_az, winner of the 2026 Meet the Chefs competition. Once the secret ingredient is revealed, both chefs will race against the clock to create dishes judged on taste, creativity, and presentation. The event begins with the Culinary Experience from 1 to 4 p.m., featuring three hours of food and drink sampling, cooking demos, and classes, followed by the live Iron Chef Competition from 5 to 8 p.m. This is a 21+ event. More details and tickets at Tucsonfoodie.com🏆🎉José Contreras, chef and owner of @Ameliastucson, is headed to New York City to cook alongside chef Alam Méndez of Washington, D.C.‘s Apapacho Taqueria for a collaborative dinner at the James Beard Foundation’s Platform at Pier 57.

The Aug. 11 dinner will celebrate the culinary traditions of Sonora and Oaxaca through a multi course menu centered on heirloom corn, traditional masa, and coastal flavors. Guests will also enjoy a cocktail reception, Mijenta Tequila pairings, and a Q&A with both chefs. The event begins at 6:30 pm at @Pier57.nyc. Tickets are $210 for dining table seats and $250 for the chef’s counter, and are available now at Jamesbeard.org.

Congratulations to @Chefjosetucson on another incredible milestone!🎉

Read @Jackie_tran_’s article on Tucsonfoodie.com

#tucsonaz #tucsonnewsJosé Contreras, chef and owner of @Ameliastucson, is headed to New York City to cook alongside chef Alam Méndez of Washington, D.C.‘s Apapacho Taqueria for a collaborative dinner at the James Beard Foundation’s Platform at Pier 57. The Aug. 11 dinner will celebrate the culinary traditions of Sonora and Oaxaca through a multi course menu centered on heirloom corn, traditional masa, and coastal flavors. Guests will also enjoy a cocktail reception, Mijenta Tequila pairings, and a Q&A with both chefs. The event begins at 6:30 pm at @Pier57.nyc. Tickets are $210 for dining table seats and $250 for the chef’s counter, and are available now at Jamesbeard.org. Congratulations to @Chefjosetucson on another incredible milestone!🎉 Read @Jackie_tran_’s article on Tucsonfoodie.com #tucsonaz #tucsonnewsItalian Week starts today, and we’re sharing this sweet video of @Spaghettioftucson doing what she did best: bringing smiles to everyone around her.

Our hearts are with her family today. We’ll love you and miss you forever, Spaghetti.❤️‍🩹🐶Italian Week starts today, and we’re sharing this sweet video of @Spaghettioftucson doing what she did best: bringing smiles to everyone around her. Our hearts are with her family today. We’ll love you and miss you forever, Spaghetti.❤️‍🩹🐶

Tag us @TUCSONFOODIE in your food adventures!